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Yea Baby! Moby to be on WNGC/Athens

L

lfuss

As I predicted here on June 22, Moby's syndicated show will be the new morning show on WNGC-FM. It starts July 25. Moby is already on WEKS-FM in Griffin, WMCG-FM in Dublin, WALH-AM in Mountain City, WYHG-AM in Young Harris and WLSB-AM in Copper Hill, TN. I hear another affiliate in south Georgia is also coming soon, as well as one in the Bluegrass state.

Yea baby!

LF
 
Thats just great for that Moby dude...but what about us poor old local announcers.....We hardly have a chance to make a living anymore....between syndication and satellite...morning show opportunities for losers like me are disappearing. Nobody wants to do a local show anymore...its cheaper to go the syndication route....Anybody need a lively local morning show?...I have done one in Griffin and Vidalia. Nah...you don't need me..you got Moby...the Jones Network...Rick and Bubba....John Boy and Billy...Bob and Sherry etc.....Local Radio is almost officially dead.
 
> Nobody wants to do a local show
> anymore...its cheaper to go the syndication route....

You have a valid point, but in many small markets it is impossible to find anyone good who will stick around. Anybody decent has their eye on a bigger market job. As you know, it's all about attracting and keeping the largest audience possible. That's hard to do if the morning show is a revolving door. With Moby, you get consistency and stability. And listeners love him. Here's an example:

"I am a new listener on Country 105 out of Dublin Georgia and I beleive that I have found the best country radio station in the whole USA. I am really enjoying everything but most especially "Moby in the Morning." His values and mine are very similar and it is great not to have to listen to trash in order to hear good music. Keep up the good work, and please don't disappear from the networks. Good stations have a way of going away that really saddens me and yours is the best I've found. " Sincerely Donna

If you can attract listeners to your station with syndicated product and do so at a lower cost than having a local morning show, that's good business.

LF
 
>
> If you can attract listeners to your station with syndicated
> product and do so at a lower cost than having a local
> morning show, that's good business.
>
> LF


Well, maybe, but only to a point. There's only so much syndicated programming that you can bring in...after a certain point, you're not offering the listeners or the clients anything unique that they can't get anywhere else, and possibly for cheaper. Why buy ads on station A playing a program when station B has the same program and their rates are 30% cheaper, for example?

Also, in WNGC's case, the morning show was the face of the station and did most of the remotes, and showcased the new promotions (car giveaways, etc.) I'm not sure how that happens now...unless they've got Moby obligated to do X number of remotes in a quarter...but it still doesn't solve the contesting problem. Remotes and the big giveaways are fairly big parts of 'NGC's revenue. Wonder if they thought of that?

Anyway, just some counterpoint. Take it or leave it.
 
> Well, maybe, but only to a point. There's only so much
> syndicated programming that you can bring in...after a
> certain point, you're not offering the listeners or the
> clients anything unique that they can't get anywhere else,
> and possibly for cheaper.

This argument doesn't hold water. In many areas, you can get Jay Leno or David Letterman on multiple stations too, but people continue to watch and advertisers continue to advertise.

> Also, in WNGC's case, the morning show was the face of the
> station and did most of the remotes, and showcased the new
> promotions (car giveaways, etc.) I'm not sure how that
> happens now...unless they've got Moby obligated to do X
> number of remotes in a quarter...but it still doesn't solve
> the contesting problem. Remotes and the big giveaways are
> fairly big parts of 'NGC's revenue. Wonder if they thought
> of that?

Only a small percentage of listeners even bother to play the contests, and an even smaller percentage show up at remotes. Moby has been doing remotes for WEKS in Griffin. I'm sure he'll do the same for WNGC. Any how many cars does WNGC giveaway anyway?

LF
 
Interesting....

Now that kind of info would not exactly be public knowledge. Are you just taking a WAG as Boortz would say or do you have actual knowledge?

>>>Remotes and the big giveaways are fairly big parts of 'NGC's revenue. Wonder if they thought of that?
 
Re: Interesting....

> Now that kind of info would not exactly be public knowledge.
> Are you just taking a WAG as Boortz would say or do you
> have actual knowledge?
>
> >>>Remotes and the big giveaways are fairly big parts of
> 'NGC's revenue. Wonder if they thought of that?
>


LOL...I guess you could say it's something of a WAG, or maybe a SWAG.
I obviously don't have any figures to look at, or any annual reports or anything, but I do know that remotes and car giveaways aren't the cheapest things. Car giveaways, for example...the average car has to cost between 15 and 25 grand or so...That's not a small amount of money outside of the perimeter.

Just sayin'...
 
> Nobody wants to do a local show anymore...its cheaper to go the syndication
> route....

And quite often, it pulls better numbers too. Or at worst, pulls the same numbers for less cost. And that's what makes it so attractive, especially when you're talking about stations (i.e. "local" stations) which usually aren't pulling big numbers to begin with.<P ID="edit"><FONT class="small">Edited by middlega on 07/18/05 06:43 AM.</FONT></P>
 
> > Nobody wants to do a local show anymore...its cheaper to
> go the syndication
> > route....
>
> And quite often, it pulls better numbers too. Or at worst,
> pulls the same numbers for less cost. And that's what makes
> it so attractive, especially when you're talking about
> stations (i.e. "local" stations) which usually aren't
> pulling big numbers to begin with.
>

Yeah, but it does very little for those people wanting to start out in radio, especially in the rural areas/small markets where Moby is airing.
 
> Yeah, but it does very little for those people wanting to
> start out in radio, especially in the rural areas/small
> markets where Moby is airing.

Having started my career many moons ago in areas even smaller than the ones in question here, I won't disagree with you on that point.

But what possible reasoning puts the cost of that desire on the back of the small station owners?
 
You've got to be kidding me!! People really like this guy?? He's terrible! And from what I know about Athens, they don't take kindly to outsiders, and Moby is a Vol fan. I tolerated his show for 2 hours, trying to be objective, but after Tim Cicciarelli, this guy is just trite and annoying. I can't even turn to WNGC anymore, especially in the morning. And whoever is the one criticizing WNGC's former morning show--you have no idea what you are talking about. It was the best! Funny and familiar and very hometown--REAL hometown, not this syndicated, synthetic, pathetic attempt to be a hometown to everyone by Moby. His show can be played at Anytown, USA. Who wants everything the same everywhere? I'm sure I'm not the only one disappointed with WNGC management for this stupid move (because I've read other websites and boards that have the same opinion as mine). Now anyone reading this who thinks Moby in Athens is the biggest mistake in Georgia broadcasting, let WNGC know it. They claimed in response to my email that they are getting all this positive feedback except for mine. Write them at [email protected] and tell them how you feel.
 
> You've got to be kidding me!! People really like this guy??

If we all liked the same thing, then Baskin-Robbins would only have one flavor of ice cream. LOTS of people LOVE Moby! The owner of WEKS in Griffin told me today that the morning show ratings are up 1100% year-to-date and the station overall is up 400% year-to-date. He attributes all of that to Moby.

LF
 
the problem is that most of the people who complain about Moby are the ones who think he's the same as he was at KICKS. I've listened for a week, and don't see anything that resembles his show on Kicks... except for the "Yeah Baby" and "Hello Peaches". To me, I enjoy his show. He is nowhere like The Regular Guys, or Bob and Tom or any of those shows. Another factor in the complaints about Moby are the ones who loved Tim Ciccarelli on WNGC. Tim was a wonderful guy to work with and meshed well with his audience, but he choose to leave on his own. Most of you all wouldn't give ANYONE ELSE who replaced Tim a chance anyways, since you loved Tim so much. As for the positive Moby emails... I can assure you, there have been many more good ones than bad. This is a free country, and you have the right to change the channel to another country music station if you wish... the one or two who change away, 4 or 5 more will tune in for the first time and stay. We'll see in the next ratings book, since WNGC appeared on the Atlanta book this go around.


> You've got to be kidding me!! People really like this guy??
> He's terrible! And from what I know about Athens, they
> don't take kindly to outsiders, and Moby is a Vol fan. I
> tolerated his show for 2 hours, trying to be objective, but
> after Tim Cicciarelli, this guy is just trite and annoying.
> I can't even turn to WNGC anymore, especially in the
> morning. And whoever is the one criticizing WNGC's former
> morning show--you have no idea what you are talking about.
> It was the best! Funny and familiar and very hometown--REAL
> hometown, not this syndicated, synthetic, pathetic attempt
> to be a hometown to everyone by Moby. His show can be
> played at Anytown, USA. Who wants everything the same
> everywhere? I'm sure I'm not the only one disappointed with
> WNGC management for this stupid move (because I've read
> other websites and boards that have the same opinion as
> mine). Now anyone reading this who thinks Moby in Athens is
> the biggest mistake in Georgia broadcasting, let WNGC know
> it. They claimed in response to my email that they are
> getting all this positive feedback except for mine. Write
> them at [email protected] and tell them how you feel.
>
 
This is a free country, and you have the right to change the channel
> to another country music station if you wish... the one or
> two who change away, 4 or 5 more will tune in for the first
> time and stay. We'll see in the next ratings book, since
> WNGC appeared on the Atlanta book this go around.
>


Wait a minute there, hoss. If you're basing this off of the Spring '05 Arbitron for Atlanta (the most recent numbers), uh, that book just ended. Moby wasn't even THERE until the 25th. So who gets the credit? Can't be Moby, so congrats to all those guys and gals who were there BEFORE this past Monday.

I personally don't have anything against Moby, himself...it's the fact that it's a syndicated show. I'd be against ANY syndicated show during morning drive because it's then that any radio station has the greatest audience and thus the greatest chance to tell the world who it is. Who's hosting has nothing to do with it. A series of syndicated shows may work for a news-talk station, but last time I checked, WNGC was playing country music. The more you syndicate, the more generic you become. No wonder iPod sales are supposedly booming.
 
> This is a free country, and you have the right to change the
> channel
> > to another country music station if you wish... the one or
>
> > two who change away, 4 or 5 more will tune in for the
> first
> > time and stay. We'll see in the next ratings book, since
> > WNGC appeared on the Atlanta book this go around.
> >
>
>
> Wait a minute there, hoss. If you're basing this off of the
> Spring '05 Arbitron for Atlanta (the most recent numbers),
> uh, that book just ended. Moby wasn't even THERE until the
> 25th. So who gets the credit? Can't be Moby, so congrats to
> all those guys and gals who were there BEFORE this past
> Monday.

I know Moby wasn't apart of this last book. I was making reference that WNGC has shown up in the book. We'll see if WNGC will drop off the book, or if the numbers go up because of Moby and his former Kicks listeners finding him on WNGC.


> I personally don't have anything against Moby,
> himself...it's the fact that it's a syndicated show. I'd be
> against ANY syndicated show during morning drive because
> it's then that any radio station has the greatest audience
> and thus the greatest chance to tell the world who it is.
> Who's hosting has nothing to do with it. A series of
> syndicated shows may work for a news-talk station, but last
> time I checked, WNGC was playing country music. The more you
> syndicate, the more generic you become. No wonder iPod sales
> are supposedly booming.
>

I do agree with you there. Look what happened with WKLS/96 rock when The Regular Guys were canned, and they picked up Syndicated Bob & Tom. Their ratings fell alot. Its unfortaintly that many radio stations are going to syndication instead of hiring a live person in the studios.
 
> > You've got to be kidding me!! People really like this
> guy??
>
> If we all liked the same thing, then Baskin-Robbins would
> only have one flavor of ice cream. LOTS of people LOVE
> Moby! The owner of WEKS in Griffin told me today that the
> morning show ratings are up 1100% year-to-date and the
> station overall is up 400% year-to-date. He attributes all
> of that to Moby.
>
> LF
>
Well, see, that's what I mean. Where the heck is Griffin? It's not Athens. I was referring to the Athens area. I don't want to keep hearing about Griffin, and Brunswick, and the upper mountains and the coasts when I turn on a morning show in Athens. I want local!! Like I said, his show can be played in Anytown, USA. I guess in very small areas where there is no local personality, a syndicated show would be welcome. But I LIKE a local show, with contests, and "private" jokes that daily listeners would get--just like a family. THAT'S what bugs me the most. My post was for the Athens-area listeners, not listeners in Griffin or Brunswick, etc. I'm glad that those stations like him--thsy can have him. No offense to them, but would they want to hear about Athens over and over and over every morning? We don't even have local commercials anymore, just "visit your local Jeep dealer" and "see your local Circle M today" and some airline that sponsors Moby that I never heard of before.
 
> Where the heck is Griffin?
> some airline that sponsors Moby that I never heard of
> before.

You've been living under a rock, right? You don't know where Griffin is and you've never heard of AirTran?

I suppose you didn't like Johnny Carson either because his show emanated from Hollywood, rather than your own hometown?

LF
 
> Look what happened with WKLS/96
> rock when The Regular Guys were canned, and they picked up
> Syndicated Bob & Tom. Their ratings fell alot.

To a listener, it's not about who is syndicated and who is not - it's about who is good and who is not. Most people find Bob & Tom boring. Same with Rick & Bubba and John Boy & Billy.

LF
 
We
> don't even have local commercials anymore, just "visit your
> local Jeep dealer" and "see your local Circle M today" and
> some airline that sponsors Moby that I never heard of
> before.
>

That is where your wrong. About 97% of WNGC commercials are local. When Moby goes to break, your not hearing his commercials. Since WNGC covers a very large part of North and Central Georgia (including parts of Metro Atlanta), those commercials have to be generic in Nature. We wouldn't have time to name every local Jeep dealer or every Circle M. You must not be listening very long at all... Shoneys? Horton Drug Stores? Barrett Dodge? Adcock Furniture? All of those commercials are Athens local... And you cannot sit there and tell us that you have NEVER heard of AIRTRAN AIRLINES before? Its only the second Largest airline BASED out of Hartsfield Airport...
 
> > Where the heck is Griffin?
> > some airline that sponsors Moby that I never heard of
> > before.
>
> You've been living under a rock, right? You don't know
> where Griffin is and you've never heard of AirTran?
>
> I suppose you didn't like Johnny Carson either because his
> show emanated from Hollywood, rather than your own hometown?
>
>
> LF
>

WHy are you taking this personally? Do you know where Canon is? How about Toccoa? How about Hull? How about Lavonia? How about Dewy Rose? DO you know where every town in Georgia is that is affected by this change? Because I sure don't know where all these obscure towns are that Moby talked about. I read his show's bio, and before getting his golden apple in Athens, he was only on 4 stations in Georgia and one in Tenn. And no, I have not been living under a rock, I just haven't memorized the map of Georgia. I was not born here, I have lived here for 11 years. When you have memorized the map of Georgia, then you can be rude to everyone else.
 
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