Re: Post Xmas Country
Gamble? Hell, the gamble is sitting still with a 5 share while WOKO racks up a 24 without serious competition (with all due respect--none--to NEBCO). Technically 'EZF is the only stick capable of taking down 'OKO.
Capstar? Oh, I remember them. In fact I got a few paychecks from them during their brief but glorious life as "the guys gathering up stations for Lowry." What a scam. Trafficking, I think it's called. The problem was that while us peons thought they were really trying to do radio, all they were doing was scooping up real estate for a quick re-sale to CC. Kix doesn't count. Ancient, weird, history by now!
> > Clear Channel knows Country. Don'tcha think they've
> watched
> > Hall gobble up all those share and all those dollars a
> > little too long? With WEZF's huge signal, and CC's format
> > knowledge, they'll smoke 'em in two books.
>
> Hmm...now that would be an interesting gamble. Keep in mind
> that Capstar tried this in 1998-1999 with Kix 96.7. It
> wasn't a terrible station, but just couldn't compete against
> a heritage 100K stick.
>
> Of course, this still begs the question of why CC continues
> to waste 96.7 (which isn't their worst stick) with a talk
> station that's already on 960. I'd love to know why they do
> that.
>