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Yes, it's Clear Channel

D

dj_niceshot

Guest
From MSNBC:
MADISON, Wis. - A radio station has sold the naming rights to its newsroom, sparking some concern that advertisers had crossed a line that could influence news coverage.

The WIBA newsroom in Madison will be known as the Amcore Bank News Center beginning Jan. 1, a bank spokeswoman said

Did CC cross the line? Who else will follow? Is it just like a "spin program", but disclosed?
 
This will be especially interesting when the station needs to cover any banking related news. Will Amcore prevent their reporters, for example, from covering openings, closings, or any relevant business news from Amcore's competitors?

What's next, news decisions coming directly from the sales office?


> From MSNBC:
> MADISON, Wis. - A radio station has sold the naming rights
> to its newsroom, sparking some concern that advertisers had
> crossed a line that could influence news coverage.
>
> The WIBA newsroom in Madison will be known as the Amcore
> Bank News Center beginning Jan. 1, a bank spokeswoman said
>
> Did CC cross the line? Who else will follow? Is it just like
> a "spin program", but disclosed?
>
 
> This will be especially interesting when the station needs
> to cover any banking related news. Will Amcore prevent
> their reporters, for example, from covering openings,
> closings, or any relevant business news from Amcore's
> competitors?
>
> What's next, news decisions coming directly from the sales
> office?

No, any station that wants to be a credible news source wouldn't edit news for a sponsor. I don't care if the news room is named that, or if that company just buys spots, either way you report the news... PERIOD! That's like saying that at SBC park in San Francisco people who have Sprint can bring their phones into the park. NEGATIVE GHOST RIDER! You are simply creating another revenue stream, not selling your news reports.
 
> This will be especially interesting when the station needs
> No, any station that wants to be a credible news source
> wouldn't edit news for a sponsor. I don't care if the news
> room is named that, or if that company just buys spots,
> either way you report the news... PERIOD! That's like saying
> that at SBC park in San Francisco people who have Sprint can
> bring their phones into the park. NEGATIVE GHOST RIDER! You
> are simply creating another revenue stream, not selling your
> news reports.
>
A good example may be 680 News in Toronto, Canada. They're owned by Rogers, which owns the cable company there, along with the Toronto Blue Jays, the Rogers Centre where the Jays play (Was Skydome til' they recently bought it), along with Rogers Cell phone service, but that doesn't stop their business report from reporting that profits are up (For example) at Bell. (Owners of Bell Cell phone service, and ExpressVu, a Cdn version of Dish Network, and competitor to their cable service) This may or may not encourage investors of Rogers shares to sell sell sell and invest in Bell Globemedia...yes? no?...yet it gets reported anyway, because it is news.

<P ID="signature">______________
"If you never say NO, How much is your YES worth?"
</P>
 
>
> What's next, news decisions coming directly from the sales
> office?
>

Hate to say, but it's already happened in some instances at WKBW-TV. And did not WBEN have a situation a few years ago wherein one of its clients received news coverage of a grand opening that was hardly hard news? While it wasn't blatant, it wasn't quite legitimate news in the sense that athree larm fire might have been news.

-9-
 
> A good example may be 680 News in Toronto, Canada. They're
> owned by Rogers, which owns the cable company there, along
> with the Toronto Blue Jays, the Rogers Centre where the Jays
> play (Was Skydome til' they recently bought it), along with
> Rogers Cell phone service, but that doesn't stop their
> business report from reporting that profits are up (For
> example) at Bell. (Owners of Bell Cell phone service, and
> ExpressVu, a Cdn version of Dish Network, and competitor to
> their cable service) This may or may not encourage investors
> of Rogers shares to sell sell sell and invest in Bell
> Globemedia...yes? no?...yet it gets reported anyway, because
> it is news.
>

Good points... In the end, it's all about the integrity of the newsroom itself.
 
> Hate to say, but it's already happened in some instances at
> WKBW-TV. And did not WBEN have a situation a few years ago
> wherein one of its clients received news coverage of a grand
> opening that was hardly hard news? While it wasn't blatant,
> it wasn't quite legitimate news in the sense that athree
> larm fire might have been news.

Would that have been Krispy Kreme, by any chance??? You're right. It's a freakin' doughnut shop!
 
> > Hate to say, but it's already happened in some instances
> at
> > WKBW-TV. And did not WBEN have a situation a few years ago
>
> > wherein one of its clients received news coverage of a
> grand
> > opening that was hardly hard news? While it wasn't
> blatant,
> > it wasn't quite legitimate news in the sense that athree
> > larm fire might have been news.
>
> Would that have been Krispy Kreme, by any chance??? You're
> right. It's a freakin' doughnut shop!
>

Excuse me, the opening of Krispy Kreme was a legitimate business news story. It caused traffic jams on Niagara Falls Boulevard. Plus, that store marked the entrance of Krispy Kreme into this market. Yeah, it might be a "freakin' doughnut shop." But it was the talk of the town. It couldn't be ignored, and if you think so, you are demonstrating a lack of proper news judgement. Anytime a new retail chain moves into or out of the market, it's news. Granted, if a new Krispy Kreme store opened in the region today, it would merit just a short paragraph in the business section of the News. I'm just saying the opening of the original Krispy Kreme store was worthy of the news coverage it received. Now, I will say that a radio station's management should stay out of the newsroom and should NOT demand coverage for a favored client.
 
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