Yes This area can support 2 Hip Hop station

[edbealtherapking]

Ok because of Power 104.1 , Hot 93.7 ratings are down ( But still good ratings ) but if 104.1 flip there format ( Spanish or Whatever ) Hot 93.7 will be back on or near the top the the Hartford , Springfield MA , and New Haven Ratings . Clear Channel dont want that,so Power will not flip there format . 2 Hip Hop and R&B stations are here to stay . <P ID="signature">______________
Jack Format is bad for radio .</P><P ID="edit"><FONT class="small">Edited by edbealtherapking on 08/29/05 11:54 PM.</FONT></P>

 

[cabradio]

This again? Kind of like Oz, but the topic is different.

If/When 104 does flip to Spanish, they will attract a LARGER audience. They will not only get the Spanish audience (much of which does NOT listen to either 93.7 OR 104), they will attract a large segment of the black audience and of course the white suburbanites looking for the next "New" thing....plus just the novelty of yet ANOTHER new format will blow it up just like 93.7 when they first signed on 4 years ago. What you have to remember is that the Hurban format attracts more than just the Spanish/Latin crowd. You are trying to pidgeon hole it...that might work if you were programming based on straight stereotyping. I think Hip Hop broke that mold, and now program managers are able to reach across demographics easier.

You need to start looking at radio like the Highlander: there can be only one. Each time a station manages to chop off the competitions head, it grows stronger feeding on the deceased's energy.

The River's strategy is forcing Lite 100.5 to play more and more modern contemporary songs. I've heard Hubastank, Train, John Cougar Mellencamp all on LITE 100.5..not so lite anymore if you ask me.

Also the strategy is to get the Agency dollar. If 104 can show they have a larger Hispanic audience than 93.7 (via Arbitron), they will get the buy from agency's looking for the Spanish audience. There's a ton of money out there trying to reach the Spanish demo. The reason they haven't switched already is probably a political one. Once the politics of contracts etc. gets worked out, look for an explosion on the radio dial.

That's my $2.70 per gallon. <P ID="signature">______________



</P>

 

[BRNout]

> This again? Kind of like Oz, but the topic is different.
>
> If/When 104 does flip to Spanish, they will attract a LARGER
> audience. They will not only get the Spanish audience (much
> of which does NOT listen to either 93.7 OR 104), they will
> attract a large segment of the black audience and of course
> the white suburbanites looking for the next "New"
> thing....plus just the novelty of yet ANOTHER new format
> will blow it up just like 93.7 when they first signed on 4
> years ago. What you have to remember is that the Hurban
> format attracts more than just the Spanish/Latin crowd. You
> are trying to pidgeon hole it...that might work if you were
> programming based on straight stereotyping. I think Hip Hop
> broke that mold, and now program managers are able to reach
> across demographics easier.
>
> You need to start looking at radio like the Highlander:
> there can be only one. Each time a station manages to chop
> off the competitions head, it grows stronger feeding on the
> deceased's energy.
>
> The River's strategy is forcing Lite 100.5 to play more and
> more modern contemporary songs. I've heard Hubastank, Train,
> John Cougar Mellencamp all on LITE 100.5..not so lite
> anymore if you ask me.
>
> Also the strategy is to get the Agency dollar. If 104 can
> show they have a larger Hispanic audience than 93.7 (via
> Arbitron), they will get the buy from agency's looking for
> the Spanish audience. There's a ton of money out there
> trying to reach the Spanish demo. The reason they haven't
> switched already is probably a political one. Once the
> politics of contracts etc. gets worked out, look for an
> explosion on the radio dial.
>
> That's my $2.70 per gallon.
>

I'm not so sure about your assumption. Have you watched spanish language TV? The ads there are strictly bottom-feeder stuff. There are a few national agencies buying network time, but most of the local stuff is low budget indeed. Face it, the income level isn't there. And, those Latinos who do have lots of disposable income are more likely to listen to what's already there in English.

 

[cabradio]

>
> I'm not so sure about your assumption. Have you watched
> spanish language TV? The ads there are strictly
> bottom-feeder stuff. There are a few national agencies
> buying network time, but most of the local stuff is low
> budget indeed. Face it, the income level isn't there. And,
> those Latinos who do have lots of disposable income are more
> likely to listen to what's already there in English.
>

I'm talking about the HURBAN Music format (not TV)....intersplicing English AND Spanish. Many national agencies have Hispanic dollars. Spanish people buy laundry detergent, dish soap, toothpaste, clothes, shoes, food, etc, etc. The companies that target this demo will do well. If the format is programmed to appeal to the Hispanics with doe, they will listen. Check the Houston and Miami markets. Yes, the population is greater but it sets a precendent for other markets.

Group owners aren't getting into Spanish Radio to go broke. Clear Channel has flipped in key markets, Davidson has bought quite a few stations that were not already Spanish and flipped them.

Is interspliced a word? LOL...(I'm too lazy to look it up right now...yawn) <P ID="signature">______________



</P>

 

[BRNout]

> >
> > I'm not so sure about your assumption. Have you watched
> > spanish language TV? The ads there are strictly
> > bottom-feeder stuff. There are a few national agencies
> > buying network time, but most of the local stuff is low
> > budget indeed. Face it, the income level isn't there.
> And,
> > those Latinos who do have lots of disposable income are
> more
> > likely to listen to what's already there in English.
> >
>
> I'm talking about the HURBAN Music format (not
> TV)....intersplicing English AND Spanish. Many national
> agencies have Hispanic dollars. Spanish people buy laundry
> detergent, dish soap, toothpaste, clothes, shoes, food, etc,
> etc. The companies that target this demo will do well. If
> the format is programmed to appeal to the Hispanics with
> doe, they will listen. Check the Houston and Miami markets.
> Yes, the population is greater but it sets a precendent for
> other markets.
>
> Group owners aren't getting into Spanish Radio to go broke.
> Clear Channel has flipped in key markets, Davidson has
> bought quite a few stations that were not already Spanish
> and flipped them.
>
> Is interspliced a word? LOL...(I'm too lazy to look it up
> right now...yawn)
>

Yes, Hurban is hot right now - so that's one exception to my discussion. However, what I have found to be interesting is that even the heavily hispanic markets seem to have only 1 or 2 really popular spanish stations and the rest are bottom dwellers. In some cases, ratings for Spanish stations below #1 have dropped significantly.

So, I am becoming increasingly skeptical of the rush to Spanish that all of these big companies are making. Many markets are over-saturated with Spanish language programming and the ratings show it. Some have stations owned by folks like Entravision and HBS who aren't so concerned about ratings - so you have a watering-down of the format. And, as i said earlier, not all latinos want to hear merengue, salsa or ranchero. Reggaeton is hot at the moment, but otherwise the rest is really "old school" to the latinos who advertisers really want. Those with money and good jobs.

Within 20 years, you'll see Spanish radio fade away as increased assimilation takes place. Which is why i am very skeptical of folks who want to place a Spanish FM in markets like Boston or Hartford. Given the limited number of signals, would the owners get the best bang for the buck con Espanol? I tend to think not.