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Yes, Virginia, B101 will be playing Christmas music next month

S

Soon Yi CIV.V

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For those wondering whether B101 will bother with the all-Christmas format this year (and I don't know why anyone would wonder about it after they got a 17-share last year), the station sent out an e-mail today saying that it will happen and that it starts "next month." So apparently, they're not planning to start any later than they did last year...and they're leaving open the possibility of starting it earlier if, say, oh...I don't know, if, you know, some other station in town kicks it off on November 7 or something. :)
 
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