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yet another "Death of radio" post

P

PTWorm

Interesting article on the future of the "old media" from CNN

http://money.cnn.com/2005/06/07/news/fortune500/radio_advertising/index.htm

I don't think the situation is as bad as they make it out to be. I know from my own experience, I hardly ever click on Web ads; I just subconsciously block them out. So I doubt there's a lot of money to be made there. I would get a newspaper subscription if I a) had time to read it and b) weren't so cheap, and I subscribe to 3 magazines and buy more if they appeal to me for whatever reason. Obviously I listen to a significant amount of radio. Not that my behavior in any of these cases can be generalized to the population as a whole, but most people can still appreciate the value of a "hard copy" of a magazine or newspaper, as well as the local relevance of radio. My $0.02. Yours?
 
> ...most people can still appreciate
> the value of a "hard copy" of a magazine or newspaper, as
> well as the local relevance of radio. My $0.02. Yours?

I think a lot of folks who find all the copy you would find in the tradition hard addition are finding the same in an online form...and a lot of old school media are adapting to change with the times...

Along those same lines, I think terrestrial radio is going to have to make some adaptations in order to hang around as well...developing technology to deal with "listener choice" is going to be key.
 
> > ...most people can still appreciate
> > the value of a "hard copy" of a magazine or newspaper, as
> > well as the local relevance of radio. My $0.02. Yours?
>
> I think a lot of folks who find all the copy you would find
> in the tradition hard addition are finding the same in an
> online form...and a lot of old school media are adapting to
> change with the times...
>
> Along those same lines, I think terrestrial radio is going
> to have to make some adaptations in order to hang around as
> well...developing technology to deal with "listener choice"
> is going to be key.

Hence my argument for radio stations developing ways to work with MP3 technology instead of around it.
<P ID="signature">______________
"Get educated. Read stuff on the web and believe all of it."
-- Phil Hendrie</P>
 
>
> Hence my argument for radio stations developing ways to work
> with MP3 technology instead of around it.
>
This is key, and using the internet. Allowing listeners a chance to find new music form their favorite artists, even if the station isn't playing it via the web. Download a song or the album AND the station gets a little $$$ because it came through their website.

Pod casting...why not give listeners a chance to get a podcast of your morning show on a daily basis. Many of the current podcasts out there stink. Why not give your morning show the opportunity to reach a new audience and new generation?

There are sooo many ways to utilize the technology to continue to grow terrestrial radio.
 
No... Radio isn't dead.

We just assume it's so because it smells so bad.

<g><P ID="signature">______________


</P>
 
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