• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Yet another "death of radio" post

P

PTWorm

Interesting article on the future of the "old media" from CNN

http://money.cnn.com/2005/06/07/news/fortune500/radio_advertising/index.htm

I don't think the situation is as bad as they make it out to be. I know from my own experience, I hardly ever click on Web ads; I just subconsciously block them out. So I doubt there's a lot of money to be made there. I would get a newspaper subscription if I a) had time to read it and b) weren't so cheap, and I subscribe to 3 magazines and buy more if they appeal to me for whatever reason. Obviously I listen to a significant amount of radio. Not that my behavior in any of these cases can be generalized to the population as a whole, but most people can still appreciate the value of a "hard copy" of a magazine or newspaper, as well as the local relevance of radio. My $0.02. Yours?
 
> Interesting article on the future of the "old media" from
> CNN
>
http://money.cn> n.com/2005/06/07/news/fortune500/radio_advertising/index.htm
>
>
> I don't think the situation is as bad as they make it out to
> be. I know from my own experience, I hardly ever click on
> Web ads; I just subconsciously block them out. So I doubt
> there's a lot of money to be made there. I would get a
> newspaper subscription if I a) had time to read it and b)
> weren't so cheap, and I subscribe to 3 magazines and buy
> more if they appeal to me for whatever reason. Obviously I
> listen to a significant amount of radio. Not that my
> behavior in any of these cases can be generalized to the
> population as a whole, but most people can still appreciate
> the value of a "hard copy" of a magazine or newspaper, as
> well as the local relevance of radio. My $0.02. Yours?
>

I am sure CNN would never post anything to make TV look bad anyway. So they have put "their" spin on it. I used to be a fan of CNN, but of late I am having a change of mindset.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom