Yet Another One For La Preciosa

[sfradio]

from rronline
"Clear Channel CHR/Rhythmic WGBT/Greensboro will flip to the company's Spanish Oldies "La Preciosa" format tomorrow at 5pm, joining the KSJO/San Jose-based network programmed by Alex Lucas. WGBT (94.5 The Beat) has been Rhythmic since February 2003."


<P ID="signature">______________
http://natedoggairchecks.6x.to/
xxnate_doggxx (at) myway (dot) com</P>

 

[BamaMedia]

> from rronline
> "Clear Channel CHR/Rhythmic WGBT/Greensboro will flip to the
> company's Spanish Oldies "La Preciosa" format tomorrow at
> 5pm, joining the KSJO/San Jose-based network programmed by
> Alex Lucas. WGBT (94.5 The Beat) has been Rhythmic since
> February 2003."
>
My opinion is that they missed the format. Probably something like Viva Atlanta, or Mega in Houston, would have done better. We'll see.

 

[davideduardo]

> > from rronline
> > "Clear Channel CHR/Rhythmic WGBT/Greensboro will flip to
> the
> > company's Spanish Oldies "La Preciosa" format tomorrow at
> > 5pm, joining the KSJO/San Jose-based network programmed by
>
> > Alex Lucas. WGBT (94.5 The Beat) has been Rhythmic since
> > February 2003."
> >
> My opinion is that they missed the format. Probably
> something like Viva Atlanta, or Mega in Houston, would have
> done better. We'll see.

Not really. In a smaller market with mostly Mexican first generation listeners, the broad demos of the Spanish adult hits format of Preciosa is much more effective than a pop or reggaetón format that are niche appeal formats.