Not much left after that.
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Yet *ANOTHER* terrible move by the Eagle
- Thread starter Rudy Fitzneris
- Start date
Not much left after that.
No too many stations that fit the Mavericks requirements. KEGL fits the bill, thats why they are the flagship station of the Dallas Mavericks Radio Network.
How long ago did you work there? Do listeners actually bother these days to ring and complain about music?
Is there really a large audience for what Eagle is/once was? If there is a large audience for what they do, the numbers would be higher.
Again, how long ago were you there? I would argue that the majority of today's 18-35 males aren't into (Active) Rock. I would take it one step further, and say that radio consumption as a whole is slipping amongst this demographic.
If the station is failing so bad, it's more about the audience make up, as David points out.
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Please lean what the word "Tejano" (which is capitalized unless you want to intentionally be offensive) means. There are many Hispanics in the Dallas MSA, but few are "Tejanos".
It's apparent that you do not understand the demographic changes in the market.
"Tejanos; Spanish for "Texan", are the residents of the state of Texas who are culturally descended from the Mexican population of Tejas and Coahuila that lived in the region prior to it becoming what is now known as the state of Texas before it became a U.S. state in 1845"
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There are 27 FM stations with 50,000 watts or more licensed to the Dallas MSA. 25 cover at least 80% of the MSA population.
Some are going to be lower in the ratings, always.
Obviously, the field is very crowded in every format, from Regional Mexican to AC. Rock, which has (in all its subsets) a declining and / or aging listener base, is the most severely affected by the changes in taste (to rhythmic among younger people) and changes in ethnicity (the market in the sales demos is now approaching 50% Hispanic).
Does active rock have the same fragmented issue alternative does?
My limited observation says that Active Rock isn't really a format that appeals to major market audiences. Plus, as time goes on, the audience will probably shrink further.
I've never been involved with an active rock music test or research, so can't answer that. And since I don't listen to that genre, I can't even give a personal perspective.
(You have finally hit on a subject where I have no opinion whatsoever.)
As I said earlier in this thread, the rock stations that are getting big audiences all have successful morning shows that are mostly talk. The music divides people, but the talk unites them. Radio thrives off consensus, and it doesn't exist in current rock music. So radio has to give the audience something they can agree on, which in the case of St Louis is Rizzuto.
Kansas City has Johnny Dare on KQRC 98.9. Of course, Johnny Dare and KQRC aren’t the ratings powerhouses they were 15-20 years ago while KPNT is stronger than ever. I don’t listen to KPNT much when I'm in STL, but, last time I heard it, it was an active/alternative hybrid with a heavy emp on relatively current music. It definitely didn’t sound like a 90’s alternative station.
Last I'd seen, neither has anywhere near the Hispanic population of DFW. Kansas City had more Hispanics than St. Louis, but I know the Hispanic population is growing in St. Louis. Three of my five nieces live in the St. Louis area, and two are Latinas.
I need an award!! 🤣🤣 Youre the best Mr. David
Yet I would wager the Hispanic population in St. Louis is not very high. The city has yet to have even a Spanish translator on FM, their only Spanish outlet being a not very great AM out past the Illinois border.
Only 12,000 as of the 2020 census, about 3 percent of the population. No doubt the city has undocumenteds so fearful of what the government might do to them that they refused to participate in the census, but even including them, the number would still be very low.
The St Louis MSA (Metro Survey Area) is 89,600 Hispanics or 3.3% of the 2022 population. Still not enough to really support a station.
I listen to it every day and I'm confused as well. I woke up one morning several years ago and what I had known as AOR had been rebranded as Active Rock.
As opposed to classic or mainstream. It's just chart language, not meant to relate to music or genre.
There is, for example, no "active rock" category in the Grammy Awards. It's not a musicological term.
What used to be AOR stations were divided into two categories in the 90’s: Active and Heritage. The Heritage (I believe also termed as Mainstream) leaned heavily on Classic Rock artists and most of the currents played were by Heritage artists.
The Active Rock stations were more current based; played currents by harder edged alternative/grunge artists and played heritage acts that rocked harder (AC/DC, Guns n Roses, Ozzy, Metallica).
The Active Rock stations were more current based; played currents by harder edged alternative/grunge artists and played heritage acts that rocked harder (AC/DC, Guns n Roses, Ozzy, Metallica).
Right, I’m just curious as to what an active rock station supposedly entails.
Whatever they want it to entail. Kind of like Adult Contemporary. How contemporary is it? It depends.
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