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Yikes…97.1 😱

michael hagerty said:
June 6+ Quarter-hour shares (compared to May):

KLAC-AM 1.3 to 1.5.

KSPN-AM 0.7 to 0.7.

KNX-FM 0.1 to 0.2


Waiting on June cume figures. In May:

570 KLAC: 449,400

710 KSPN: 234,100

97.1 The Fan: 109.400
Click to expand...
I am not a numbers guru, but these figures tell me there is some sampling of the Fan going on, but few are staying. KLAC's numbers are fantastic regardless of metric, KSPN's are so-so, especially when you consider they had Laker playoffs for a part of the measurement period.

The Fan's numbers were, ahem, predictable.
 
hotpatrick2004 said:
So are we happy with the numbers on the fan?Are they what everyone expected? Lower,higher?
Click to expand...

I think if you go back to 2017, and read what I was saying about Audacy flipping KAMP to sports, this is what I expected.

What I said then was that it takes a while to build personalities, and Audacy had none to draw on here. This wasn't like moving an established brand from AM to FM, as they did in Chicago and Miami. This is starting from scratch. That means starting at zero. This is where they'll stay until they do something that brings an audience to 97.1. Because they have no reason to go there otherwise. People aren't waiting for a new radio station to appear on the dial. That really applies to any new format.

Meanwhile, the established brand of KNX All News hasn't lost all the much by returning to AM only. Most of it's audience went with it. Perhaps most of the audience was listening to it on AM when the FM simulcast was there.
 


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