The Audacy L.A. cluster had a format that didn’t do well in sales demos and traded it for a format that can be a stronger biller and can hit 25-54/35-64/18-34 at the same time.
They weren’t going to flip KROQ or The Wave to sports.
I’m sure Jim Rome isn’t having panic attacks about what happened 12 years ago, under different ownership, on another signal.
Yes, L.A. has been without Jim Rome. Ok? What if Petros and Money weren’t carried locally, IHeart would still be obligated to fill airtime from 3-6pm each day. We could say the same about them.
It’s a colossal mistake not having Rome. Despite everyone’s personal opinions, he does command the same respect as Cowherd/Patrick. He’s got a following, in L.A. Most of his calls are from L.A.
