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Yikes…97.1 😱

davideduardo said:
Please… that HAD to be pronounced as kay-lite. The hyphen was not optional.
Click to expand...

A quick scan of L.A. papers---and Santa Barbara (where the call letters had been previous)---showed nobody using the hyphen. And our old buddy Richard Waggoner, writing for the San Pedro News-Pilot sorta kinda went there in the final paragraph about the station:

Screenshot 2026-07-07 at 7.13.39 PM.jpeg
 
I also used to think about KMPC transferring Robert W. Morgan over to the FM in an attempt to juice the ratings. And, because I listened to entirely too much Robert W. over the years, I know exactly how he'd start the first show.

"Six o'clock at KLIT, Los Angeles.

(four-second pause)

See? I found it."


(straight into "Pillow Talk" by Sylvia whether it was in the library or not, because he was Robert W. Morgan)



And over the moans at the end, he'd almost certainly say:


"I'd like to dedicate that to my first hotline call here at....um....uh.....

(four-second pause)

Oh. Yeah. K-Lite.

(pause until just before the vocal on the second record)

Mm-hm. K-Lite."
 


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