Yikes…97.1 😱

[K.M. Richards]

We are still three days from seeing a full month worth of ratings. No one knows anything about 97.1's performance other than the first nine days worth of ratings that started this thread.

And even then, we'll only see the 6+ numbers, and it's going to be difficult -- no, make that impossible -- to discern what the numbers are in the target demos.

 

[ILOVERADIO]

Oh, yeah. You missed a lot.

See, I whipped up a logo for Yikes 97.1 FM, and then call letters for that got suggested, but those were deeply problematic when pronounced aloud---or not, depending on who you asked. There was a little journey down memory lane about station names, with a Hendrie story, a little yadayda (as Ron Jacobs would say) about Petros and Money and whether Audacy is ashamed of the word "Radio" and that got around to K.M. talking about the call letters that 101.9 had for five years and then a Richard Wagoner (whose name I misspelled) column popped up, and that led to my "what-if" about Robert W. on K-Lite.

There was also something about Tijuana and loud banging.

Anyway, sorry you missed it! The rest of us had a lot of fun.

As for the new FM sports station in town, we'll have news when it breaks. Just like KFI.

Speaking for another tangent, thanks Mike for the very interesting recent Chris Little interview you shared about Little’s many years at KFI. The comment about breaking news makes me wonder if KFI has cut way back on breaking news since they laid off about 2/3 of their news staff. Curious if anyone has noticed.

 

[michael hagerty]

And even then, we'll only see the 6+ numbers, and it's going to be difficult -- no, make that impossible -- to discern what the numbers are in the target demos.

Yeah, but we can see sampling compared to a month ago with cume. It's something.