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Yikes…97.1 😱

davideduardo said:
No, it is aimed at 25-64 male sports fans. You are putting a racial twist on what is a simple marketing reality.

The fact is that, for example, different groups may have different interests in sports. A huge percentage of Hispanics don't follow ythe sports that American all sports stations carry. And all-sports has not been successful to any great extent in Latin America.

The Hispanic percentage is now over 50% in the sales demos. Asians and Asian Americans are not well measured in ratings due to language (no recruiting of PPM materials in any Asian language). The Black population is so small that it's not viable to target them (that is why The Wave, while called Urban A/C, is principally targeted at the 94% of the market that is not Black.

Generally, sports talk does pretty well with Blacks, particularly if the station has a local team on with play by play. Sports talk does not do well with Hispanics, even in Latin America.

You are looking at ratings as a sign of success. It's about billings. And sports stations have access to sports marketing dollars that are not radio-specific.

Please don't make so much of everything you post in some manner about race. Radio has always been a less racially affected industry. Going back 67 years, my first radio job was as the token minority at an R&B station in Cleveland where, despite being only 250 watts high on the dial, it outbilled several general market stations because businesses wanted to reach Black people.
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Indeed David, your last point (and please correct me if I'm wrong) reminds me that I think read somewhere that back in the 60's little 250 Watt KGFJ that specifically targeted the African American audience here in SoCal was one of the highest billing stations.
 
TomásEstefan said:
I know many people joke about the stereotypical "Los Doyers", but I should point out that the great Dodgers announcer Jaime Jarrin always said: "Dodgers".
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The Red Sox Spanish-language broadcasters use "Medias Rojas" and "Red Sox" pretty much interchangeably. Is there an actual Spanish word for "Dodgers" used on their Spanish broadcast?
 
TomásEstefan said:
Indeed David, your last point (and please correct me if I'm wrong) reminds me that I think read somewhere that back in the 60's little 250 Watt KGFJ that specifically targeted the African American audience here in SoCal was one of the highest billing stations.
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@Huff would have the rating numbers, but part of the reason KHJ played so much R&B is that KGFJ was a major force in L.A. pretty much until KDAY flipped to R&B in 1974 with its bigger signal.
 
michael hagerty said:
@Huff would have the rating numbers, but part of the reason KHJ played so much R&B is that KGFJ was a major force in L.A. pretty much until KDAY flipped to R&B in 1974 with its bigger signal.
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Not only did KGFJ pull respectable numbers up until 1974, XEPRS also showed up in the LA book regularly in the early 70s.
 


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