Louisville Yikes WHAS

[Great]

Barrett News Media's latest top 20 lists leave out Tony Cruise and Tony and Dwight. Terry Meiners comes in 20th.

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[Voicetrack of Reason]

Terry isn't funny. He's no Gary Burbank, that's for sure.

 

[Delete My Account]

Gary Burbank was in a class unto himself. Imagine that..a talk radio show that wasn't politically aligned and consistently funny, in afternoon drive on a major market talk station.

 

[WildcatGuy]

There was a time when the Clear Channel / iHeart Louisville market operated inside the company's Major Market division. That's because the ratings and revenue generated by WHAS and WAMZ put them on a par with other stations in much larger cities. Things have changed a lot since then.

 

[hotpatrick2004]

Terry isn't funny. He's no Gary Burbank, that's for sure.

He has been at 840 Whas for 38 years someone likes him. I find him funny but his show has changed over the years from comical to topical issues of the day with not much comedy. I miss the days of buzz Baxter. If ya know ya know

 

[TheBigA]

There was a time when the Clear Channel / iHeart Louisville market operated inside the company's Major Market division. That's because the ratings and revenue generated by WHAS and WAMZ put them on a par with other stations in much larger cities. Things have changed a lot since then.

Part of that was the amount of money generated by Yum! Brands, Papa Johns, and a few other big companies, based in Louisville. A lot of that was national money, but sold out of the local office.

 

[gavinlex]

Most all stations have a "magic period" the time when the right owners, management, pd's, and staff are talented enough to create a magic that can never again be produced in most cases. The WHAS golden years were from the late 60's thru 1984ish. When Denny Nugent tried to "hip up" WHAS, they grew more and more unfocused through the next couple of decades but it took several years for the ratings to reflect it as WHAS is getting a fraction of it's yesterday ratings. It's sad now that WHAS's best programming are their syndicated hours. Ratings will never reflect that here until, if ever, they go PPM. PPM would show a lot of the local programming the door and probably lead to more syndication or more creative local programming.

 

[davideduardo]

Part of that was the amount of money generated by Yum! Brands, Papa Johns, and a few other big companies, based in Louisville. A lot of that was national money, but sold out of the local office.

As far back as I can trace those companies, they had a national agency based out of one of the large ad centers such as New York, Chicago and Atlanta.

Yum Brands uses Spark Foundry, a Publicis subsidiary:

Spark Foundry, established in 2017, is an advertising agency that provides media selection services. It is based in Chicago, with offices also in Detroit, New York City, Seattle, Los Angeles, San Francisco as well as other locations world wide. The agency currently has over 2,000 employees. Wikipedia

I'm sure there are exceptions, but I've never heard of a local market staff doing national sales. National... and anything not originated in the local market, traditionally was "sold" by a station's rep firm, not the station sales staff.

In any case, any local spot placed by a national brand outside a local market would be attributed to each station individually, not to the market station of cluster the sale originated in.

Of course, wired or non-wired network (old terms that still mean "ROS spot package sales" and "in network show placement" respectively) is sold by the network itself for network spots and revenue allocated on a formula to each station on the web.

 

[davideduardo]

It's sad now that WHAS's best programming are their syndicated hours. Ratings will never reflect that here until, if ever, they go PPM. PPM would show a lot of the local programming the door and probably lead to more syndication or more creative local programming.

Markets outside the top 50 just can't afford the PPM because they are lower revenue cities and there is a lot less national agency business. Ratings are of their greatest value in agency sales, and far, far less important in local direct selling.

The PPM does not show a difference between local and national/network shows. All the PPM shows is precise start and end of listening times right down to the minute, while the diarykeeper tends to round to half-hours and hours. The PPM also tends to better show secondary listening choices that diarykeepers often don't remember to write down.

 

[TheBigA]

As far back as I can trace those companies, they had a national agency based out of one of the large ad centers such as New York, Chicago and Atlanta.

That may be, but iHeart and several other radio companies had account execs based in Louisville to handle the business.

I was equally surprised when I was told this.

 

[Great]

Most all stations have a "magic period" the time when the right owners, management, pd's, and staff are talented enough to create a magic that can never again be produced in most cases. The WHAS golden years were from the late 60's thru 1984ish. When Denny Nugent tried to "hip up" WHAS, they grew more and more unfocused through the next couple of decades but it took several years for the ratings to reflect it as WHAS is getting a fraction of it's yesterday ratings. It's sad now that WHAS's best programming are their syndicated hours. Ratings will never reflect that here until, if ever, they go PPM. PPM would show a lot of the local programming the door and probably lead to more syndication or more creative local programming.

This sentence right here is the truest statement I've ever read on this website:

Ratings will never reflect that here until, if ever, they go PPM. PPM would show a lot of the local programming the door and probably lead to more syndication or more creative local programming.

 

[TheBigA]

Ratings will never reflect that here until, if ever, they go PPM. PPM would show a lot of the local programming the door and probably lead to more syndication or more creative local programming.

On AM radio? Really? Audiences started the exodus from AM in the 70s and 80s. Fifty years later, the only potential audience for WHAS is over 65. Hard to make any money with that. What you'd see in Louisville with PPM is what you see in Nashville with WLAC.

 

[hotpatrick2004]

Most all stations have a "magic period" the time when the right owners, management, pd's, and staff are talented enough to create a magic that can never again be produced in most cases. The WHAS golden years were from the late 60's thru 1984ish. When Denny Nugent tried to "hip up" WHAS, they grew more and more unfocused through the next couple of decades but it took several years for the ratings to reflect it as WHAS is getting a fraction of it's yesterday ratings. It's sad now that WHAS's best programming are their syndicated hours. Ratings will never reflect that here until, if ever, they go PPM. PPM would show a lot of the local programming the door and probably lead to more syndication or more creative local programming.

The same can be said bout wamz numbers. They use to almost always be number 1 followed by Whas. Not anymore maybe once in a while