You are the decision maker for a cluster of stations in a large market. You have 5 FM's and 2 AM's. One of those FM's is a newly acquired signal that you are preparing to light up. My question is, Mr. Big Time decision maker, what would you do with your cluster now that you've got this new FM signal?
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You are radio God!
- Thread starter SportsRadioDoc
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R
Radioboy989
Guest
Off the top of my head, I would have to ask:
What are your other 5 FM's doing formatically? Who is leading the market in your target demo? Can you do what number oneis doing better than they do it (assuming that's not one of your own stations)? Is ther a formatic void in the market? Has any station recently flipped formats and left ticked off listeners searcing for a replacement? Do you have a promotional budget to work with?
What are your other 5 FM's doing formatically? Who is leading the market in your target demo? Can you do what number oneis doing better than they do it (assuming that's not one of your own stations)? Is ther a formatic void in the market? Has any station recently flipped formats and left ticked off listeners searcing for a replacement? Do you have a promotional budget to work with?
Sounds like CCU is looking to you for ideas, kids. Give them nothing.
Do you seriously think the powers at CC would post here for advise on what to do with the new FM? That's just silly. You're supposed to have fun with this.Inventor989 said:
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Radioboy989
Guest
Actually, since we're in dreamland, I know exactly what I would do if I had the magic wand. The trouble is it would require hard work, faith in the talent, vision...how outdated can my thinking possibly be?!?!?!
I'm sure someone(s) once said:
"Benny Goodman sells commercial time, this Presley kid is a flash in the pan!"
"Nobody is going to want to hear a bunch of Brittish kids"
"All talking with no music? It'll never sell."
One day we can visit the museum to see a T-Rex and a chance taker...the ancient beast known as the American visionary. He disappeared from the planet when the theater of the mind was replaced by a formula following 30 minute sitcom.
I'm sure someone(s) once said:
"Benny Goodman sells commercial time, this Presley kid is a flash in the pan!"
"Nobody is going to want to hear a bunch of Brittish kids"
"All talking with no music? It'll never sell."
One day we can visit the museum to see a T-Rex and a chance taker...the ancient beast known as the American visionary. He disappeared from the planet when the theater of the mind was replaced by a formula following 30 minute sitcom.
Amen!
Well if Clear Channel is really reading this 
I vote for 106.7 to go Radio Disney or better yet... How about Clear Channel air WayFM on it. http://www.chrsn.com/ hehe
I vote for 106.7 to go Radio Disney or better yet... How about Clear Channel air WayFM on it. http://www.chrsn.com/ hehe I am not smarter than a 5th grader.LocalGuy said:
Sell the cluster and invest in Tower properties.
Seriously...first thing...A Market study. And after that if you want to know more....you'll have to pay me.
Ain't no such thing as a free anything.
Seriously...first thing...A Market study. And after that if you want to know more....you'll have to pay me.
Ain't no such thing as a free anything.
S
SeanMGilbow
Guest
OK, I give. Keep in mind this is for Columbus and would vary based on the formats in a particular market.
The AM formats:
#1--News/talk/sports--Similar in content to Buffalo's 1520 WWKB. However, the 3 to 7 p.m. hours would be ESPN Radio's The Stephen A. Smith Show and the Sports Bash. Jones Radio Networks' Stephanie Miller and Ed Schultz would be the headliners. Others on the schedule are Bill Press (Jones), Leslie Marshall (Envision), Alan Colmes (Fox News) and Joey Reynolds (WOR). All live talk on weekdays. Sports would be a big part of the format on evenings and weekends with play-by-play of teams with local appeal. All news will be locally produced, and the talk will have no label placed with it. No Air America programming.
#2--Customized soft AC/adult standards format from Waitt Radio Networks featuring the most beautiful music of the last half century, with each decade from the 60s to now getting equal time. Call it a cross between WMNI and Sunny 95. News would be a simulcast of AM #1. 35+ demographic. (Would sound similar to the final months of WCEZ Easy 108 when it was primarily soft vocals.)
The FM formats:
#1--Blue Collar Radio or Waitt's The Bar mixing country with rock. Targeted at men.
#2--An all-AC version of Ted-FM. If a song ever appeared on the AC charts, it's played. Greater rotation of currents and recurrents than Sunny. New releases being played once they hit the charts, usually shortly after Mix 97.1 airs them but long before Sunny does. Targeted at women, of course. Customized by Waitt.
#3--All 80s. Enough said. Customized by Waitt if the Star 107.9 webcast is unavailable.
#4--Rhythmic AC (Waitt's Movin' format).
#5--Radio Disney.
Waitt has the ability to prepare localized material for easy delivery to stations so that they actually do sound local, even though the announcers are in Omaha, Nebraska.
http://www.wrnonline.com/
As for the local on-air staff, what I believe might surprise some posters:
They would all become part of the largest news and sports department in the market. The more experienced announcers would have the experience and connections that would prove valuable in the coverage of what's happening in the community, especially if it's live and on the scene.
I may be overdoing it by continuously using Akron's 1590 WAKR as an example, but nearly all the announcers who play music also have a background in news.
The AM formats:
#1--News/talk/sports--Similar in content to Buffalo's 1520 WWKB. However, the 3 to 7 p.m. hours would be ESPN Radio's The Stephen A. Smith Show and the Sports Bash. Jones Radio Networks' Stephanie Miller and Ed Schultz would be the headliners. Others on the schedule are Bill Press (Jones), Leslie Marshall (Envision), Alan Colmes (Fox News) and Joey Reynolds (WOR). All live talk on weekdays. Sports would be a big part of the format on evenings and weekends with play-by-play of teams with local appeal. All news will be locally produced, and the talk will have no label placed with it. No Air America programming.
#2--Customized soft AC/adult standards format from Waitt Radio Networks featuring the most beautiful music of the last half century, with each decade from the 60s to now getting equal time. Call it a cross between WMNI and Sunny 95. News would be a simulcast of AM #1. 35+ demographic. (Would sound similar to the final months of WCEZ Easy 108 when it was primarily soft vocals.)
The FM formats:
#1--Blue Collar Radio or Waitt's The Bar mixing country with rock. Targeted at men.
#2--An all-AC version of Ted-FM. If a song ever appeared on the AC charts, it's played. Greater rotation of currents and recurrents than Sunny. New releases being played once they hit the charts, usually shortly after Mix 97.1 airs them but long before Sunny does. Targeted at women, of course. Customized by Waitt.
#3--All 80s. Enough said. Customized by Waitt if the Star 107.9 webcast is unavailable.
#4--Rhythmic AC (Waitt's Movin' format).
#5--Radio Disney.
Waitt has the ability to prepare localized material for easy delivery to stations so that they actually do sound local, even though the announcers are in Omaha, Nebraska.
http://www.wrnonline.com/
As for the local on-air staff, what I believe might surprise some posters:
They would all become part of the largest news and sports department in the market. The more experienced announcers would have the experience and connections that would prove valuable in the coverage of what's happening in the community, especially if it's live and on the scene.
I may be overdoing it by continuously using Akron's 1590 WAKR as an example, but nearly all the announcers who play music also have a background in news.
the 2 am's would be honestly i'm thinking more about the fm's
1.sports
2.gospel
the three fm's would be
1.top 40
2.hip hop leaning urban/rhythmic
3.smooth jazz
i'm assuming that the signals are from downtown and not rimshot. I almost said regional mexican just because 103.1 is doing pretty good considering hot 102.9 overpower's there weak signal sometimes.
1.sports
2.gospel
the three fm's would be
1.top 40
2.hip hop leaning urban/rhythmic
3.smooth jazz
i'm assuming that the signals are from downtown and not rimshot. I almost said regional mexican just because 103.1 is doing pretty good considering hot 102.9 overpower's there weak signal sometimes.
sorry i what i meant was the two am's would be
1.ethnic
2.christian talk
the three fm's would be
1.rhythmic polka
2.spanish rhythmic oldies
3.rhythmic top 40 during the day/Belch fm at night where you hear belches followed by sometimes minutes of dead air.
1.ethnic
2.christian talk
the three fm's would be
1.rhythmic polka
2.spanish rhythmic oldies
3.rhythmic top 40 during the day/Belch fm at night where you hear belches followed by sometimes minutes of dead air.
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