You are the New Dude Boss

[azenergyfan]

Ok heres the deal, you are the New Dude Boss at 550 AM. What adjustments do you make to the line up, on air presentation, etc.

 

[obihave]

Ok heres the deal, you are the New Dude Boss at 550 AM. What adjustments do you make to the line up, on air presentation, etc.

...stopping short of firing myself...

Programming:
a. Bruce and Barry get only 2 hours every AM
b. keep Rush and Sean, dump the 1 hour delay
c. afternoon drive (drum roll....) goes to either Jim Sharpe, back to Crummey, or a drive-time duo (not named Liddy/Hill)
d. Get rid of Savage (uhh) at nights and bring back wheel of hosts. Gilberg, Markson, Gale, Leibo...etc... it worked.

As for news:
a. Hire more people!!! Geez... otherwise we get rid of news all together and just have listeners call in and report the news for us...
b. Make sure your anchors can't have any more kids, thus preventing anymore maternity leave!
c. Put more of an emphasis on news and make sure the promos,liners reflect that...IMAGING!!!

Oh wait, we are the "Valley's Talk Station"
Sorry news, I guess your the odd man out!

 

[Legend City]

Dump Savage, get a good local host, one that is smart, but funny and not a raging egomaniac (yeah, probably someone who has never been in radio!)

Send Bruce to the sports station, that is his forte, he is good on sports radio.

Tell JD that there is a camera crew in Mongolia waiting to interview him, give him a one way ticket and say you will Fed Ex a return ticket, but don't.

Drive time = local host time, again, someone intelligent, who doesn't have to dumb himself down to try to be popular. Give that person a long contract and freedom.

News, hire a news staff! Cover news, do investigative stories that are actually investigative stories, not KTVK style garbage, or stupid Arpaio ass kissing marshmallow stuff.

Sean, gone, he is a twit.

I guess you keep Rush, most of his listeners are still alive I guess.

Weekends, dump Broomhead, he is a broken record, same with Gilberg. Give Kim all 3 hours, run Handel on the law on Saturdays when it is live, keep Leo Laporte, dump the guy that talks to dead relatives.

Do something interesting on weekends, have a film show that goes beyond some local yokel reviewing "Underdog" for 20 minutes. Have someone that discusses the world of film.

Do a special show about weather and about fixing your roof, along with a live garage sale show. (Just kidding!!!!!!)

But do something, get the edge back, be a daring station, take a stand, be part of the community, cause some outrage.

 

[KMGX]

I guess this is why most of you have never/will never be in programming.

--

Very few adjustments need to be made to the station as (aside from this ONE book) it has had a very good track record for more than 5 years now.

I would keep J.D. for now as time hasn't deemed his show a success or failure yet, the same can be said for Savage--even though I personally dislike his show, I am willing to keep it on /if/ it garners sufficient ratings. If Savage does not pull through, then I'm in favor of bringing ONE HOST or ONE SHOW to fill that time-slot--NOT wheel of hosts. Listeners want a show/personality they can get to know not a random sequence of hosts, many of them very mediocre that ask silly questions. I think Jim Sharpe and/or Liebo would be quite fine for that period should Savage fail.

Reluctantly I would keep Coast-to-coast AM, if KTAR wouldn't have picked up Phil Hendrie I would have gone in that direction.

Weekends would HAVE to be fixed though. Talk radio is a joke in this market on the weekends, it is impossible to find anything compelling on the radio (or just about). I'm sure Dr. Bob Martin is a nice guy, but 4 hours of Seaweed extract and bowel discussion is just a bit too much to take. I'd put more talk oriented shows on the weekend and distance myself from the "how to bake a cake" type shows. Definitely would air Drudge live and try to shoe-horn Jim Sharpe into weekends permanently if he wasn't interested in a weekday gig.

 

[kzewdude]

Don't fix what's not broken. Last I checked, KFYI was still beating KTAR 25-54 (3.2-2.3). Jacobs, Young, Rush, Hannity and late nights were beating KTAR. JD was fairly close to KTAR in PM drive. Savage looks to be the weak link on KFYI. KTAR will get some 25-54 listeners by virtue of being on FM. To my ear, KFYI isn't as focused, creative & unpredictable (on air) as it was under Chickboss. That's fixable. Maybe all they need, aside from 86ing Savage, is a new Dudeboss or Chickboss to bring back a spark or two?

 

[Lil Birdie]

Ok heres the deal, you are the New Dude Boss at 550 AM. What adjustments do you make to the line up, on air presentation, etc.

Dudeboss leaving?

 

[KeithE4]

1. Keep Jacobs on XTRA 910 permanently. He's 100 times better doing sports and 100 times better with a good co-host like Vince Marotta.

2. No need to change AM drive to news - why copy KTAR? If KFYI is to remain a conservative-talk station, then so be it, but get an AM drive host that not only is funny/sarcastic (like Jacobs), but is also informed on the issues (unlike Jacobs). An equivalent to Don Wade of WLS in Chicago, only younger, would work. Bob Mohan was that guy many years ago.

3. Mr. Kommando has seen better days, but he should remain as long as he wants to be there.

4. Rush is their bread-and-butter. Can't drop him.

5. Hannity, like it or not (and I don't, but this would be a business decision, not a personal-taste issue), is Rush's heir-apparent. Can't drop him either.

6. Even Hayworth deserves a full year to get his show together. But if he doesn't cut it after that.....SEE YA!!!!

7. Savage is flat-out nuts. Send him back to KFNX and get a professional (and sane) local guy for that spot. Even Crummy would be an improvement.

KFYI's problem is that the Phoenix area's political leanings are changing - becoming more moderate, even increasingly somewhat liberal than years past. Broadcasting to the east Mesa trailer parks just doesn't work anymore. A conservative-leaning station like KFYI will have to become less inflammatory while not being as boring (or self-righteous) as the Salem bunch. Being conservative can still work, but broadcasting mainly to rednecks just won't cut it anymore.

And put it on an FM simulcast - maybe as a second HD channel on 96.9, 99.9 or 102.5 to start.

 

[micman]

Jacobs, Young, Rush, Hannity and late nights were beating KTAR. JD was fairly close to KTAR in PM drive. Savage looks to be the weak link on KFYI.

Wrong. Young, Rush, and Hannity beat KTAR. Everyone else loses to them. Bruce hasn't beat KTAR in at least the last three books.

KFYI has been declining in the ratings for a year now before getting hit hard in the last ratings numbers. They don't sound nearly as good as they used to.

 

[DrAkbar]

The Dudeboss should visit Scottsdale's Dept of Transgendering and become The Chickboss. Problems solved :

Actually there is SO MUCH out of The Dudeboss' control: staffing, unit count, promotion, etc. Whatever the CCU suits want, you provide or a new Dudeboss is brought in. And the Nurse and I haven't mentioned being on AM. KFWhyEye's programming situation is more hopeless than our '76 Gremlin Levi's Special!

 

[Lil Birdie]

Dudeboss the CC puppet. ;D

 

[KMGX]

Wrong. Young, Rush, and Hannity beat KTAR. Everyone else loses to them. Bruce hasn't beat KTAR in at least the last three books.

KFYI has been declining in the ratings for a year now before getting hit hard in the last ratings numbers. They don't sound nearly as good as they used to.

Bruce beats KTAR in the key demos - that's what matters. KFYI's ratings declined for this ONE book, previously all trends were positive or mostly positive. One bad book means little in radio--except on this board of course where everyone wants KFYI to fail for some odd reason.

Being conservative can still work, but broadcasting mainly to rednecks just won't cut it anymore.

How many "red-necks" do you know of that drive a Lexus, eat at steakhouses, or invest in the stock market--all are advertisers with KFYI. That doesn't seem like they are targeting the "red-neck" crowd to me. I realize that to people on this board, anything conservative is immediately a bunch of gun-toting, barbaric, white-sheet wearing clansmen out to shoot us some illegals, but the reality is that's not what KFYI is targeting--except for maybe Michael Savage... but even then that's a stretch.

You really need to put this talking point away, it's played out now.

. No need to change AM drive to news - why copy KTAR? If KFYI is to remain a conservative-talk station, then so be it, but get an AM drive host that not only is funny/sarcastic (like Jacobs), but is also informed on the issues (unlike Jacobs). An equivalent to Don Wade of WLS in Chicago, only younger, would work. Bob Mohan was that guy many years ago.

Ahh good, so take away the passion from a talk show host and put another survey radio type on AM drive that will solicit calls and ask lame questions.

 

[micman]

Bruce beats KTAR in the key demos - that's what matters. KFYI's ratings declined for this ONE book, previously all trends were positive or mostly positive. One bad book means little in radio--except on this board of course where everyone wants KFYI to fail for some odd reason.

You don't have the numbers. I had someone look them up in the ratings programs. This is what you is ther when you look at them in the ratings.

Winter Trend 5-8am those who are this old - 25 to 54
KTAR 4.7
KFYI 3.8

Spring Trend 5-8am those old - 25 to 54
KTAR 3.7
KFYI 2.6

Those are the numbers from the trend book.

 

[KMGX]

Bruce beats KTAR in the key demos - that's what matters. KFYI's ratings declined for this ONE book, previously all trends were positive or mostly positive. One bad book means little in radio--except on this board of course where everyone wants KFYI to fail for some odd reason.

You don't have the numbers. I had someone look them up in the ratings programs. This is what you is ther when you look at them in the ratings.

Winter Trend 5-8am those who are this old - 25 to 54
KTAR 4.7
KFYI 3.8

Spring Trend 5-8am those old - 25 to 54
KTAR 3.7
KFYI 2.6

Those are the numbers from the trend book.

Problem here: it's clear that it is /you/ without the numbers.

1) You're not allowed to post them here, but no one follows that, moreover

2) TRENDS do not have hour by hour breakdowns, nor are they parsed in the manner you've shown, sorry.

 

[Radio Pro]

Good grief Mic man..

Remedial English would be a good start for you.

And..basic Arbitron demographic cell study would also be wonderful.

Please repost in English.

By the way, I'm not partial to either station..but your post is an embarassment

to those in the industry.

If your not in the industry..sorry..but you shouldn't be quoting without

some basic knowledge.

And Arbitron and Radio-Info don't allow ratings to be posted.

Whew..I feel better.

 

[headphonejack]

His English sucks but his numbers are right. It's the same sort of a lead for KTAR with JD. I can understand how JD got beat in his first book, but Jacobs keeps losing every book to KTAR. I'm surprised he still has his job.

 

[KMGX]

His English sucks but his numbers are right. It's the same sort of a lead for KTAR with JD. I can understand how JD got beat in his first book, but Jacobs keeps losing every book to KTAR. I'm surprised he still has his job.

Hey Darrell, you must not be looking at the same books/numbers that the rest of us are, because that's complete drivel right there. Granted you got a 0.3 in the winter trend (granted you improved to just over a 1, good for you), so I'm not surprised in the least that you're a bit perturbed.

Then again, consider the source: You're the one that said Bruce and the "dudeboss" (Jason) about came to blows in the halls of KFYI and that Bruce missed his girlfriend in Chicago--it's always wonderful when you can claim to have inside information and hide behind a message board, but sooner or later something that you say MIGHT want to be accurate at the risk of losing what little credibility you have to begin with.

 

[micman]

Hey Bruce, the numbers I gave are real. Anyone on this board can look them up and see them for themselves. You're losing to Where Hip Hop used to live in the mornings and the sports parking lot in the afternoons. And it didn't just happen in just this 1 book. It's been happening for long.

 

[KMGX]

Hey Bruce, the numbers I gave are real. Anyone on this board can look them up and see them for themselves. You're losing to Where Hip Hop used to live in the mornings and the sports parking lot in the afternoons. And it didn't just happen in just this 1 book. It's been happening for long.

You rather wish I was Bruce--Hell, I wish I were. You may post all the misinformation you like Mr. Ankarlo. By the way, how's that 1 share in middays treating you these days? ouch.

I'm a tad too articulate to be Bruce, not to mention he has a job that is a bit too restrictive as to allow him to be able to post on a board that--until last week when I sent him an email--he was unaware even existed.

With all the angst that you perpetuate on these boards micman/headphonejack and all your claims of inside information, you have yet to be accurate even once.

 

[micman]

I hate it when this board gets into arguements between just two people. So, let's agree that we disagree and move on and talk about the radio business.

This post area is about what you would do if you were the new dude boss. I would hire some better talk show hosts local. And I would rehire all the news people. I would also move to FM like Akbar said.

 

[buster2]

KFYI has some very good news people. They just don't have enough of them. The funny thing is... KFYI has rarely employed more than 6 or 7 full-time newspeople at any point in its history. One major exception was when the station signed on in 1985 and had about 10 people staffing the place 24 hours a day on weekdays with a skeleton crew on weekends. That lasted about a year. At least now they do have weekend and nighttime staff (even if they aren't full-timers). There were times back in the day when the newsroom was completely unstaffed after 6 PM and barely at all on weekends. KFYI does talk, and the news supports that. KTAR exists for news and the talk is... whatever it is.