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You go Bob!

T

TheREALJM1

This morning on WHAM Bob Lonsberry went off on local radio and local personalities. Seems he just bought a new car with a satellite radio in it and was very impressed with it.
Basically he said, if over the air radio (mostly FM) was going to be successful in the future it needs to return to localism. Bring back local disc jockeys that talk about local things and give local weather and temperature and talk to people on the phone and take an occasional request. He felt that broadcast companies should stop trying to fool the public with their computers and recorded announcers and announcers from across the other side of the country.

Sometimes I agree with Mr. Lonsberry’s opinions and sometimes I don’t. This time I think he was right on target.
 
> Basically he said, if over the air radio (mostly FM) was
> going to be successful in the future it needs to return to
> localism. Bring back local disc jockeys that talk about
> local things and give local weather and temperature and talk
> to people on the phone and take an occasional request. He
> felt that broadcast companies should stop trying to fool the
> public with their computers and recorded announcers and
> announcers from across the other side of the country.

This might be the one and only issue on which he and I agree.

Having said that, I wonder how well that's going to go down when the brass at corporate HQ in San Antonio (who are among the biggest users of canned programming and voicetracking) get wind of this...
 
> Having said that, I wonder how well that's going to go down
> when the brass at corporate HQ in San Antonio (who are among
> the biggest users of canned programming and voicetracking)
> get wind of this...

I could have sworn that I read a recent quote from someone out of San Antonio, a CC suit of some sort...saying they're reducing their use of voicetracking.

-OA <P ID="signature">______________
My NEW blog is at Ohio Media Watch - <a target="_blank" href=http://ohiomedia.blogspot.com>http://ohiomedia.blogspot.com</a></P>
 
> > Having said that, I wonder how well that's going to go
> down
> > when the brass at corporate HQ in San Antonio (who are
> among
> > the biggest users of canned programming and voicetracking)
>
> > get wind of this...
>
> I could have sworn that I read a recent quote from someone
> out of San Antonio, a CC suit of some sort...saying they're
> reducing their use of voicetracking.
>
> -OA

> I read something about that, too. I can't remember where either but I have been waiting for it to happen.

Anyway, I beleive Bob Lonsberry speaks for himself. His personal views has gotten him in hot water with the brass before, but I don't see how this can come back to haunt him. His opinions on voicetracking isn't really that controversial. Maybe to the readers on this thread but the bigshots at C. C. could care less. It's not like he was attacking the local bishop or making monkey noises while talking about the mayor.
 
> It's not like he was
> attacking the local bishop or making monkey noises while
> talking about the mayor.
>
It's actually ok for him to make monkey noises while talking about the Mayor durring his show...as long as the local Zoo is the main sponsor that day, and he apologizes for the interuption, and reminds the listener to visit...(or happens to be broadcasting live on location from there...)

<P ID="signature">______________
"If you never say NO, How much is your YES worth?"
</P>
 
> Basically he said, if over the air radio (mostly FM) was
> going to be successful in the future it needs to return to
> localism. Bring back local disc jockeys that talk about
> local things and give local weather and temperature and talk
> to people on the phone and take an occasional request. He
> felt that broadcast companies should stop trying to fool the
> public with their computers and recorded announcers and
> announcers from across the other side of the country.

The he probably shouldn't be working for the company that is the worst offender of them all when it comes to this behavior. I'll bet he left that part out. Additionally, his own band is quite often just as guilty with satellite talk and satellite standards, sports radio, dollar-a-holler, etc.
 
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