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You have GOT to be kidding me

Isn't the real issue is whether 820 would commit to more local programming. I think hiring anybody for a local show is a step against the trend to fill airtime with the same syndicated shows from coast to coast. I am not a fan of "conservative talk", but doing it locally still beats the standardized feeds of Rush, Hannity, Beck, etc. I think it would be a fantastic move. I'd put him in at least a three hour slot either in PM drive or like from 9-12 Pm like the old Barry Grey show on WMCA.
 
I have no way to verify any of this, but I think a lot of this stuff about 820 is being planted on this site by them.
 
Nothing "corny" here. Just a good (free) promotion and marketing.
They've probably hired him and will "Thank" the listeners for their vote to bring him aboard. Get some free "ink" and fluff news coverage as well. Tampa Bay voted to bring Marvin back and we listened.
 
What would be really cool is to hire Marvin and let him do a combination oldies and talk show. Kind of like morning radio used to be where there was talk blocked around the music. He has been known to program the very best oldies and not the same old 100 like oldies stations normally program. Who knows, what 820 is up to, the Savage promos may be just BS as that time slot just doesnt seem to be right.
 
Why is it so hard to believe that Marvin can do a talk show? He used to do weeknights at 970 WFLA ten years ago and he did a fine job.
 
I voted "No". Marvin deserves better!
 
1) Sure Marvin deserves better, but what major market music FM is adding more live shows? Looks like none and it will stay none as far as I can see. As I've said before, if WDUV ever went back to live PM drive as they were in 2001-2002, Marvin would be perfect.


2) On that note, Tampa Bay does support WDUV . This is a format that I don't think exists in most places on FM except maybe Grand Rapids and 106.7 HD2 in NYC. Could Tampa Bay support a "full-service" MOR/AC/oldies station on AM? Would WWBA try something new by going live in AM drive, middays,and PM drive with live jocks doing news, talking calls, and tossing in some oldies ? The big question, can 820 really compete with FLA without really thinking "outside the ole box" ( Tampa also still has Smooth Jazz which is going away rather quickly in many major markets)
 
I think all the wishful thinking about adult standards/oldies on this board is just a little too much.

Yes, Tampa had four or five "nostalgia" stations in the 1980's. WDAE 1250 was probably the best in the history of the format. It had full-service news, live jocks, even the Tampa Bay Buccaneer games. Eventually the audience declined and moved out of salable demos. And that was at a time when the percentage using AM was much higher than today. DAE flipped to a simulcast, then LFF went Spanish, leaving WGUL alone in the format until 2005. Even 12-plus, WGUL had seen erosion over the years.

AM is branded in 2009 as the "talk" band. I don't think Memories 1470 will amount to much. It is an alternative to turning off the transmitter and nothing else.

Mixing Oldies and Talk will not give 820 any kind of traction against 970. If 820 goes "outside the box" by mixing oldies with talk in a prime daypart, their audience will be "outside the box" of what advertisers are after. Sad but true. They should put Marvin on if they wish, but as a talker, not a DJ. And don't bring up WABC Rewound or Saturday Night Oldies. That's something that was done on a station with incredible heritage and a not-so-transient population that remembered. 820 has no heritage to speak of (unless you count the old sports station, or the mad dream of Nick Ashton, WYTA, or the preachers and John Bircher-inspired rants of the old WSST).
 
You're right about a lot of this, Smedge.
But as you yourself pointed out a couple of years ago, today's WGUL did what the old music-based WGUL never did - pull a below-1 share.
So standards did work on AM, at least they were more highly rated than today's WGUL.
 
You'd have to tweak the 'GUL to get back those adult numbers. Yeah, you can throw in the occasional Sinatra/Martin, leaning toward more the hits they had to (briefly) knock The Beatles out of number 1. And it's Bye Bye Big Band, unless you want to devote a once a week small block to them.

It's a wee bit more sterile than I'd like, but 640 WVLG has pretty much nailed it. Maybe a little harder than some would like, but that could work in the Bay...
 
Not to sound "stereotypical"...but I have always been told, and even seen a few surveys, which suggests "older listeners" still prefer AM to FM. If there's any truth in this, then I would consider the older demo. Having worked at WLFF pre-Spanish, I know there is money to be made. Question is: would the agencies pay any attention, or would they stay locked-in to the 25-54 demo? I seem to think WLFF had a fair bit of local revenue but very little agency stuff.
 
I don't see what the owners fear.
Here you have a listener base that prefers AM. Why not program to this loyal base?

1250AM and other AM signals aren't likely to pull amazing shares, and an attractive format would likely improve ratings and revenue.

This isn't Brittney Spears music on FM that few adults care about.
Use this band for something useful.
 
I remember several years ago, hearing Marvelous Marvin doing afternoon drive-talk on 970 WFLA. When I woke up, my stomach was pumped dry and my wrists were bandaged. The hospital shrink had only one question; "what set you on this self-destructive course?"
 
And I guess your ancestors were with the explorers who thought the New World was India. Ya just don't get it. "Marvelous" means just that, dude!
 
naughtytalker said:
I remember several years ago, hearing Marvelous Marvin doing afternoon drive-talk on 970 WFLA. When I woke up, my stomach was pumped dry and my wrists were bandaged. The hospital shrink had only one question; "what set you on this self-destructive course?"
Click to expand...

Suicide humor? Yeah, you've got problems, bub, but they're a bit more complicated than anything Marvelous Marvin is responsible for.
 
Don62 said:
I don't see what the owners fear.
Here you have a listener base that prefers AM. Why not program to this loyal base?
Click to expand...

Because no one wants to spend money advertising to them.

What the owners fear is bankruptcy.
 
Parttimer said:
Don62 said:
I don't see what the owners fear.
Here you have a listener base that prefers AM. Why not program to this loyal base?
Click to expand...

Because no one wants to spend money advertising to them.

The "no one" boils down to ad agency folks. The secret is to hire a sales staff who understand the genre and the listener. Sales people who sell ideas and not numbers. Why not "own" this niche? Properly done, the format will not sound like a nursing home. Avoiding some of the MOYL train wrecks and awful recordings is vital. Sinatra, Connick,Bennett, Ronstadt, along with a host of others mixed in with timeless classics will make a decent living for someone. It doesn't have to sound like a nursing home. Also important to avoid some of the MOYL train wrecks and bad audio recordings. The air staff should consist of people who know the product and can relate to the listener.

What the owners fear is bankruptcy.
Click to expand...
 
Actually I'm with you on that. I'm 50, so theoretically not too far outside that target demo, and I couldn't listen to what most MOYLs put on the air for 10 minutes.

It could succeed but the stations need to be MUCH better than what is typically done.
 
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