R
Radio55
Guest
If you want to make your head crack, get on the Northern New England board (on Other Markets) and read the post about Voicetracking Weather. It is absolutely unbelievable what some people in radio are thinking.
kudzooter said:Two years ago, when I was doing the Branson studio midday show for KHOZ, I also was the designated severe-weather guy for Saturdays. That turned out to be a big part of my decision to return to (almost 100%) retirement. I live 24 hilly, twisty miles from the HarrisonAR studio. Twice in one month, my home weather-alert radio was indicating strong possibility of bad stuff for both Harrison and Branson (our primary areas of concern). My problem was: if I waited until an actual alert sounded, it would take me a half-hour to get to the studio and get anything on the air.
And BTW, KHOZ has the policy someone else mentioned: if you v/t'd on Friday for your Sunday "shift" that the afternoon was going to be sunny and dry, but the Weatha Motha served up windy and wet, it was on you to scoot your boot back in and make the sensible changes.
Gotta think that, even with eyes so much on cutting every expense possible, paying to have this listener-essential service always there, would be a good way to keep the FCC from mandating a lot more things, at an infinitely greater detriment to the bottom line.
NightAire said:(You would think the voicetracked jock would be so embarrassed by being on the air saying, "sunshine, blue skies!" when tornadoes are in the area that you wouldn't have to tell people to do this, but I've found you can ALWAYS overestimate a person's capacity...)
As a kind-of aside, a live jock doesn't always solve this problem. I know a certain morning man that occasionally misses severe weather because the EAS system doesn't alert him to things like significant weather alerts or watches.
So, while I'm a fan of live jocks, voicetracking with somebody keeping an eye on the store can be very, very effective and doesn't have to be an embarrassment to the station or the community it serves.
NightAire said:That's an over-generalization of course, but generally I wouldn't expect K-Hits or The Beat to do weather, while the various ACs, countries, and classic rockers in town would do well to throw in a short forecast every hour... and, amusingly, that's exactly what you see.
Forecasts are the one way I can tell if Mix 96 and 94.1 The Sound are voicetracked: if there's a current temp given, they're live, if they don't give a current, they're Memorex.
KRMG's new news director hasn't been tested here yet, although coming from 'BAP I'm sure he can do a great job... I just hope the station gives him the resources and authority he needs to try to measure up to the station's history!
NightAire said:If you guys haven't discovered this radar yet, for a weather junkie like me this is the coolest thing EVER. You can zoom all the way out to continent-level or zoom down to house level, put it into motion, the works!
http://www.weather.com/outlook/travel/businesstraveler/map/interactive/USOK0537
NightAire said:That's an over-generalization of course, but generally I wouldn't expect K-Hits or The Beat to do weather,