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Young people don't know these songs

I feel like I know it, somewhere deep in the recesses of my memory.

Can't for the life of me remember it now, though.


The ad campaign dates back to the 1970s, and they were inescapable on TV at the time:


I didn't realize the SNL parody I posted was only a partial---here's the full bit:

 
Ahhh, I remember now!

I feel like I saw Smacker's ads as recently as the mid 2010s. Are they still on the air, or was that champaign finally retired?

c
 
Ahhh, I remember now!

I feel like I saw Smacker's ads as recently as the mid 2010s. Are they still on the air, or was that champaign finally retired?

c


That first clip I posted was from 2010. Searching, I can only find one newer---this from 2016:


I watch so little commercially-sponsored TV (I'm a streaming guy, and I DVR a handful of broadcast shows and blow through the commercials), that I'm the wrong guy to ask.

But the slogan is still absolutely their thing, and they hit you with it right off the top of their website:

 
I leave for two months in Italy on Tuesday, so maybe by the time I get back, I'll have been forgiven for doing this:


Now *that* was a great song! I remember hearing it for the first time on KDAY coming out of the news with that drum start and then the roll mid-tempo beat throughout the song. I learned later that the critics didn't like it (too bublegum) and some parents and women's groups didn't like it (What was the meaning of the title and what was he trying to get the girl to do?) but man, it was a great top-40 number!
 
But young folks really are far more technically advanced than we were and I'm pretty sure that they aren't asking their Spotifys or TikToks to play 30 year old songs.



 




These tend to be short-lived phases. 50s music was everywhere in the early-mid 70s, thanks to the success of Grease on Broadway, American Graffiti in film and Happy Days on TV. Teens bought in---for a while. But by decades' end, it was Eagles, Boston, Fleetwood Mac and disco.

Also today, "rediscovery" can be 25 seconds worth of a song in a TikTok video. It's not the same as doing deep-dives into artists and albums.
 
These tend to be short-lived phases. 50s music was everywhere in the early-mid 70s, thanks to the success of Grease on Broadway, American Graffiti in film and Happy Days on TV. Teens bought in---for a while. But by decades' end, it was Eagles, Boston, Fleetwood Mac and disco.

Also today, "rediscovery" can be 25 seconds worth of a song in a TikTok video. It's not the same as doing deep-dives into artists and albums.
Then why is the #1 radio station in San Diego for 18-34 year olds, 70's to 90's Classic Hits? I believe the same is true for KRTH.
 
Then why is the #1 radio station in San Diego for 18-34 year olds, 70's to 90's Classic Hits? I believe the same is true for KRTH.
What that doesn’t tell you is what the other choices are, how the Classic Hits station ranks among those choices (is it their first alternate choice or their third?) and the ages within the demo. Are those Classic Hits listeners predominantly 18-26 or are they mostly 26-34?
 


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