Why would 1570 chose WHTX as their call letters for their new Pop Standards format when longtime Youngstown market station WKTX has been doing Pop Standards for years? Don't they think the listeners will mix up the stations? The call letters sound almost exactly the same when said on the air!
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Youngstown Similar Call Letters and Format
- Thread starter HHH
- Start date
The only answer I have is that I tried for 25 years to grab those call letters, and when I finally had the chance I grabbed them. They were used on a favorite station of mine in Pittsburgh in the 1980's. They have a nice ring to them, and stand for hits. I didn't even think about WKTX.
Gawdawful calls, the both of them, IMO.
Calls get written in diaries all the time. Frequency is the most common way to identify a station in an arbitron diary, call letters are 2nd, and a close 2nd. Cute names are usually not mentioned.
@John, I stand corrected. Should've stated it more clearly. Also depends on the market. I worked in the south, call letters hardly ever showed up. In fact, call letters hardly ever used in positioning (hence why they don't show). If they are used it's they're augmented in some way... either three of the four letters or even less. When I started to use call letters on the oldies station (WTRG) I was questioned as to why.
HHH said:
Don't forget that WHTX was once parked in the same market at 95.9 during its "Mix 96/Channel 96" Hot AC format of the mid-late 90's.
WHTX was used in the early 90's, but in the Mix 96 days the call letters were WTNX
WHTX says hits? No wonder the station took off like a rocket....1250WTAE said:
I know WKTX has done standards from time to time (and older skewing than WHTX), but mainly as a fill between ethnic/brokered stuff. Maybe a handful of hours a day, if that, last I'd heard.
I actually like the WHTX calls (and the jingle they use!) better than the former calls, WANR. I know it's an attempt at "Warren", but it falls flat.
I actually like the WHTX calls (and the jingle they use!) better than the former calls, WANR. I know it's an attempt at "Warren", but it falls flat.
I'd never buy a radio station. Or a horse. They're both fun for a little while, but are a lot of work and expensive to keep. And in the end, you don't get squat for them. AM's anyway.1250WTAE said:
Would be nice to be able to have the station and not worry about the P&L.
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