Hello.....From the Horse's Mouth, WMRO's General Manager, Scott Bailey:
What is happening to WMRO is this, we are SLOWLY converting to Dial Global's Bright AC format. There are a few reasons for the slow change. ONE is the music is different in different day parts with Bright AC, which Dial Global has assured me that will change. TWO, the Bright AC "Daytime" Format clock only allows me 11 minutes of local inventory time, where thier Oldies Channel clock gives us about 16 minutes. Gary Thompson, whom is over the Dial Global formats assured me that they are working on streamlining the format clocks for Bright AC.
One of the major reason why we are changing is because WQKR-AM 1270, in neighbooring town of Portland, TN has gone Oldies. It's not your traditional "Olides" format like what was on 96.3 or 97.1. It's ABC's Timeless Format, where alot of the songs played on ABC's "Timeless Format" that are also played on Dial Global's Oldies Channel. I must admit, Lee Dorman is doing a good job with WQKR and we talked the other night about both stations. Lee and I agreed that WMRO going Bright AC would be for the best.
Right now, on the weekends, WMRO is fully on BAC, except on Sundays when all the religion is on. The weekday plan coming up shortly is Monday thru Thursday, we will keep AM Drive and Midday's on Dial's OC, then we'll switch to BAC at 2 PM in the afternoon and remain on BAC through the evening and overnights. Fiday's we will switch to BAC at 9 AM Friday Morings, and remain on BAC through the weekend.
I know this makes no sense to some of you, but Dial Global is going through some transistions with thier BAC format sicne they purchased the 24/7 Formats from Westwood One. BAC is moving to include more 70's gold, with the 80's thru Now. When they get things more iron out at Dial Global, the format here will BAC fulltime.
If you want to email me in private, my email address is:
[email protected]
I don't monitor this board that much, so if you leave a comment here, I may not see it for a while. Oh, Mr. SoundsandSports, thanks for the kind words! I look forward to hearing from some of you!
Scott Bailey
General Manager/Owner/Operator
WMRO-AM Magic 1560
Gallatin, TN