• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Your Programming Opion

B

bobrall

Guest
Two Questions-
1. Which Jackson station(s) is (are) performing poorly in its/their present format and what is/are the
solution(s)

2. You have an AM and an FM -- new on-the-air. FM=Class C-O. 100KW/1000'
AM is low frequency 580Khz. 5KW Daytime /5KW DA-N Nulls SW Jackson and Pearl.
You have, within reason, necessary budget to buy great equipment, two vehicles with
Marti and two-way. You have five full time on-air people, and three part-time.
You have two advertising blitz per year. 4 week Television - $50,000
4 week Outdoor - $20,000
What do you program on each station to achieve "break-even" cash flow at the end of fifteen month?
What is the marketing strategy for sale to do this?
 
OK. This will make me unpopular, but it's the correct answer.

Before even considering programming, I would do two things:

1. Fire half the airstaff. Why on Earth would I need that many people? I don't need them, and they cost money.

2. Sell the AM. It'll be costly to maintain (you didn't mention how many towers, btw. That makes a difference. And, I assume for this hypothetical, we ignore that 580 doesn't fit, right?), and maybe I can take the proceeds and buy a Class A, or something, that'll be a better match with my C0 FM. Edward St. Pe will buy it!

Then, I can start thinking more seriously about what to do with what I have.

DE
 
Brother Bob..to be honest..I'd never go back into radio or buy a station in this climate! After all the expensive research we did on MIX 96.3 with a consultant to boot-it never made any diference! Why would anyone invest an an AM in the 21st century anyway? I've been out 11 years and would not go back! If I had it to do all over again, I'd have let my father teach me his carpentry business!
 
OK, before I jump completely on DE's bandwagon, I'll figure some of the 5 are traffic, and business related that maybe bleed over into the on-air thing. That is today's radio...go with it. As far as the AM goes, I think if you are going to do something that (A) isn't being done in this market, and (B) includes live and local with an edge, but not idiotic then maybe you'll want to give it a try. But honestly, unless you have a solid foot print signal and a heck of a product to put on that AM, you really might follow Dead Elvis' advice and spin it off for something else to build a little stronger cluster. Either way, Radio today has little forgiveness for those learning on the job, so you better know what you are doing out of the gate, or hire someone who does.
 
bobrall said:
Two Questions-
1. Which Jackson station(s) is (are) performing poorly in its/their present format and what is/are the
solution(s)
Click to expand...

Rock 93-9: There is no reason for the only current rock music station in this city to be doing as poorly as they are.

Star 93.5: The perennial Christian music station in Jackson has been getting its tail kicked by K-Love. But I think they will be around until Jesus comes (no pun intended).

Power 105.9: Not that they're doing bad, but if they think they can compete with 95.5 Hallelujah FM, then they're mistaken.
 
Correct answer...sell them.
Put your money into a good mutual fund or two and go live on the beach.
 
Bob has the answer...the only problem is the buyer will want you to carry paper, which, in my opinion, you should never do! That's why I am still holding forth
in a super fast growing market in a desirable location approaching 69 years old.
Know anybody with a checkbook? Regards...JBI
 
Agree with Mr.Rall's answer as well.Wall street is skiddish on radio again and venture capital isn't there for most broadcasters.I bet a few of them wish they had unloaded during the consolidation frenzy years ago when the prices were crazy.don't think you'll see those multiples any time soon.even Holiday took a note with the Vicksburg station sale and a LMA on the other.The Debut boys will have a Tough nut to cut.Carrying paper can be very risky,if they belly up you will get a station back,but no guarantee of condition.Now jboyd,i know you're having way too much fun to bail out.Seriously, operators like you are rare and tough to find.you are one of the best.
 
Thanks, and yes, having lots of fun and love the business, Father time, however, has a way of asserting his influence and it is beyond our control,,," Tho nothing can return the hour of Splendor in the Grass...Glory in the flower...we will grieve not, rather gain strength from that which remains behind" Wordsworth: Circa 1865. Therewith am I. Thanks J Boyd
 
This thread reminded me of an old radio joke. Stop me if you've heard it.

Q: How do you make a small fortune in radio?



A: Start with a large fortune.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom