https://www.broadcastingcable.com/news/youtube-seeking-bigger-spending-from-advertisers
https://www.hollywoodreporter.com/l...ct-ordered-at-youtube-unscripted-push-1207145
Youtube is going to do some original content shows.
https://www.hollywoodreporter.com/l...ct-ordered-at-youtube-unscripted-push-1207145
The streamer has greenlit a dozen unscripted shows, including a documentary about Paris Hilton.
YouTube is doubling down on unscripted programming.
The streamer, which is in the midst of a shift away from big-budget scripted programming, has ordered a dozen new reality and documentary programs from partners including Justin Bieber, gaming creator Markiplier and stunt team Dude Perfect.
These programs, which fall into the music, education and personality genres, will be available on YouTube's ad-supported platform as the company moves to make all of its original programming available for free. Previously, many of its shows were reserved for subscribers to Premium, its $12-per-month ad-free option.
Among the shows coming to YouTube are a "top secret" project from musician Bieber and a Paris Hilton documentary directed by Alexandra Dean and produced by Hilton and Industrial Media's Intellectual Property Corp. Both titles will premiere in 2020.
The Google-owned company has also unveiled its first interactive original, a special from Mark Fischbach, aka Markiplier, where viewers can control his life-or-death decisions during a museum heist. A Heist With Markiplier, which will premiere this fall, is a follow-up to A Date With Markiplier and is produced by Rooster Teeth.
Youtube is going to do some original content shows.