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YouTube Will Double Its Original Programming in 2020, Focusing on Documentaries

Y2kTheNewOldies

Y2kTheNewOldies

https://www.adweek.com/tv-video/you...rogramming-in-2020-focusing-on-documentaries/

Last May, YouTube made a major shift to its original programming strategy, putting all of its original shows free in front of its paywall and streaming them with advertising—a movie that was inspired by an Adweek cover story on Cobra Kai, YouTube chief business officer Robert Kyncl said last May. Less than a year later, the platform has plans to double its original output while continuing to offer both ad-supported (free) and ad-free (subscription) options.

“We are really pleased with this new direction and for what it means for our fans and for our business,” YouTube global head of original content Susanne Daniels said at the Television Critics Association’s winter press tour in Pasadena, Calif.

YouTube has more than 100 new original projects in the works for 2020, Daniels said, double the 50 original series and films it released last year. And while YouTube Originals is moving forward with the third season of scripted series Cobra Kai, Liza On Demand and Kevin Hart: What The Fit, much of its upcoming programming is nonfiction.
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Youtube focusing on Original content.
 
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