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'YSP format change???

S

scoop4you

from AllAccess:

Sottolano Needs Active Rock & Alternative Music
CBS RADIO Active Rock WYSP/PHILADELPHIA new MD/Programming Coordinator JEFF SOTTOLANO is requesting Active Rock and Alternative music service. SOTTOLANO is also hosting WYSP’s new music show, "EXPOSED," on SUNDAY evenings at 9p. Make sure to add to him your mailing list: WYSP, JEFF SOTTOLANO, 101 South Independence Mall East, PHILADELPHIA, PA 19106. He can be reached at (215) 625-6568; [email protected].

why would a "talk" station hire a new MD?
 
Because more than half the station's weekly broadcast hours are music...
 
George Brusstar said:
Because more than half the station's weekly broadcast hours are music...
Click to expand...

It's funny that you actually pointed that out. I don't think a lot of people realize that the "talk" part of WYSP only takes up 11 hours (6a-7p). Now I know that's the bulk of the day, but when you consider the 13 hours/day of music, plus weekends, I guess there is really more music than talk.
 
113 hours a week of music, when the eagles aren't on.
They had to put an MD in place after Spike left for Chicago(?)
With the PPM rollout in the horizon, they had better hedge their bets and keep the talk highbred we now know as "Free-Fm". They could dump the "giggle-gab fest" or the rock side, at a moments notice, without breaking stride. Everyday in this radio climate is an experiment. If the Houston PPM results are any indication, expect some format explosions. In those PPM results, #'s 1 and 2 in the diary, were #'s 9 and 10 in the PPM results. (12+ M-SU 6a-12mid) In my opinion, (and it's only an opinion) you can't spread your format too thin without getting having some BAD results. Talk-Rock-Sports...Too many things for Too Little people...bad ratings. ACTUAL time spent listening will be better measured with the PPMs and Jeff the MD's job should be safer than ever.
 
simonbarrsinister said:
...In those PPM results, #'s 1 and 2 in the diary, were #'s 9 and 10 in the PPM results. (12+ M-SU 6a-12mid)...
Click to expand...

Correct me if I'm wrong - I once was involved in a discussion about ratings awhile back and one person commented "...they could go dark (a heritage station) and they would still show up in the book..."

Has anyone ever come across evidence of this actually happening? Or, due to a format change, a station still pulled fairly good numbers until people actually figured out they weren't listening to Wxxx anymore? If my memory is really still clear I think I may have seen that happen once.

Comments?

Thanks..... :)
 
CBS Radio may be looking to make other changes to FreeFM stations. All Access is also reporting that CBS is about to hire consultant and former WABC and WOR PD John Mainelli as FreeFM PD in New York. Mainelli is also former a New York Post radio columnist. He left the paper after Howard Stern complained about a possible conflict of interest between Mainelli writing a radio column and consulting. Mainelli had reported Stern would return to terrestrial radio with a deal like Opie and Anthony's, which Stern denied. Mainelli also consulted for CBS' WNEW-FM in New York when O&A worked there.
 
Radiodeity said:
simonbarrsinister said:
...In those PPM results, #'s 1 and 2 in the diary, were #'s 9 and 10 in the PPM results. (12+ M-SU 6a-12mid)...
Click to expand...

Correct me if I'm wrong - I once was involved in a discussion about ratings awhile back and one person commented "...they could go dark (a heritage station) and they would still show up in the book..."

Yes, with the old and very antiquated "dairy" system Arbitron has in place presently, you can write in the station positioning statment and that station would get credit for listenership. The said station could be dark for the 50% of the survey, but if enough people write them in, they will get credit and a ranking in that survey. With the upcoming PPM system, that will be eliminated. All participating stations will be encoded; no frequency-no credit. I'm not an Arbitron employee or even a big fan....but something had to be done to fix the damn thing. People live and die by these freakin' dairies, now maybe the consultants that thought up this stupid format (free fm... remember tread title) will take a back seat and actual listenership will be the rule of "Format Direction".
Click to expand...
 
simonbarrsinister said:
Correct me if I'm wrong - I once was involved in a discussion about ratings awhile back and one person commented "...they could go dark (a heritage station) and they would still show up in the book..."

Yes, with the old and very antiquated "dairy" system Arbitron has in place presently, you can write in the station positioning statment and that station would get credit for listenership. The said station could be dark for the 50% of the survey, but if enough people write them in, they will get credit and a ranking in that survey. With the upcoming PPM system, that will be eliminated. All participating stations will be encoded; no frequency-no credit.
Click to expand...

Most likely to be hurt by PPM, super-heritage KYW. It will be interesting to see how much of audience share comes from the "vapor" demo. When people post about how KYW's on-air product quality has declined, someone is sure to come back and say everything's fine with KYW because they get good numbers. We shall see.
 
I love format twists...almost as much as that new car smell. Instead of looking at just the AM-Mid and Afternoon dayparts, the actual day and time spent listening could (and here's where it gets wild and crazy) force the stations to PROGRAM the WHOLE station. In my opnion,the PPM's will bring format changes. With better survey sampling, the on-air product will have to be fine tuned daily, keeping everything fresh and more competitive. Goodbye all-so-rans. :D
 
Hate to kill the suspense here, but I think people are looking too much into this.

First, as somebody noted earlier, YSP has not had a music director since Spike left. The position was simply a backfill; the current PD hired him and the PD hasn't gone anywhere. The programming stays for now.

Second, if people are trying to correlate the summer book to the move, it's just coincidence. Summer ratings aren't going to dictate a format change if it is out of line with other books, as is the case here. If anything they'd at least wait one or two more cycles of scraping the bottom before reaching for the panic button.

Lastly, the station is short-staffed to some extent right now. They have show producers and board ops pulling double shifts and weekend shifts. I would expect you'll see a couple more 'new' faces crop up as these positions are also backfilled.

If the fall 06 and winter 07 phases stay consistent with the summer, I think that's when speculation can begin.
 
why not just hire a national music director for free-fm/music stations....and blow out all the "pd's"!...is that what they're called?...why?
 
garnet said:
why not just hire a national music director for free-fm/music stations....and blow out all the "pd's"!...is that what they're called?...why?
Click to expand...

Because you need a level of management between the local talent (which all of the free-FM's have some degree of) and higher management.

Plus, you can't hire a national music director, because each town likes a different flavor of rock. Philly enjoys hair metal, and I'm sure stations in the south and Texas like a more southern-flavored rock.
 
garnet said:
why not just hire a national music director for free-fm/music stations....and blow out all the "pd's"!...is that what they're called?...why?
Click to expand...

Wouldn't work because, well not all of the free fm's play music, plus the music varies from station to station. For example Free FM NYC sounds very different muiscally than Philly which makes sense, if you dont tailor the music to your market I dont think you have even a slim chance. Free Fm NYC's music will change radically as soon as Chernoff is out of the building, the guy is out of the demo and it sounded like he just brought his playlists from WNEW circa 1989, it's a far cry from what krock used tobe. That station was at least musically cohesive.
 
Actually, music on K-rock NYC may be a thing of the past in the not too distant future.

New PD is quoted in a NYC newspaper today as saying that to build K-Rock's "stationality," he wants talk 24-hours a day on weekdays and will review music on weekends also some time later down the road.

This is a market-by-market decision. It probably doesn't have much effect on the future of music on YSP ... at least in the near future.

However, should Mainelli have success in NYC turning K-rock's numbers around, who is to say that he won't be made an in-company consultant to other CBS Radio Free FMs?

First, however, he has to turn NYC's numbers around.
 
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