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YSP IS THE REASON FOR LIMITED ROCK

O

OHara

Guest
When you look at it, YSP is the real culprit, they are music, just enough to stop another station from taking it full time. I guess you can call it greed, why don't they just go full time Talk or full time Rock. What they are doing is messing up the birth of a new Rock outlet. They are mostly talk now with the Eagles and Pre-Game etc., it would be nice for them to throw in the towel, so another station can do it right. We all know MMR is not a true Active Rocker, and if YSP dropped the music, we would probably see a New Rock Station.
 
Uh, no. That has nothing to do with it. WYSP's rock format doesn't really take up any valuable ad revenue dayparts, as AM, PM, and mid-days are covered with talk, so it doesn't really make a difference.

Boy, Friday at 6PM is looming. starting to feel nervous?
 
If WYSP filling its non-talk dayparts with music is preventing another station in this town from going with a full-blown rock format, then the people who run stations in Philadelphia really do have feces for brains.

That's like saying no one is touching a classical format because 'RTI spends half its day playing classical music. Or that no one will launch an alternative rocker because 'XPN is going to play alternative music a few nights a week at the end of August.

The most likely explanation (as has been touted on many an occasion when a poster has cried as to why their format or programming of choice is not on the radio to the extent the poster would like) comes down to financial viability. If a station can make money doing it, that's what they will do. It's as logical of an answer as I have seen on these boards, and it involves less need to buy into conspiracy theories.
 
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