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Z 104.5 Edge

For the station. He ran WRAX into the ground. He's a "play the same hits over and over and over" kind of guy. A few months ago, WRAX will still playing Evanescence "Bring me to life" like 40 times a week.
 
> For the station. He ran WRAX into the ground. He's a "play
> the same hits over and over and over" kind of guy. A few
> months ago, WRAX will still playing Evanescence "Bring me to
> life" like 40 times a week.
>




Like WRAX was a juggernaut when he took over. I hate to break it to ya, but playin the hits works
 
> Like WRAX was a juggernaut when he took over. I hate to
> break it to ya, but playin the hits works

Yeah, it works for TOP 40 stations. I'm not saying don't play the hits..I'm saying playing the same 10 over and over in the alternative genre will not get you ratings. Just wait and see.
 
> Yeah, it works for TOP 40 stations. I'm not saying don't
> play the hits..I'm saying playing the same 10 over and over
> in the alternative genre will not get you ratings. Just wait
> and see.
>


Who knows they might switch to Top 40.
 
> For the station. He ran WRAX into the ground. He's a "play
> the same hits over and over and over" kind of guy. A few
> months ago, WRAX will still playing Evanescence "Bring me to
> life" like 40 times a week.
>

Just wanted to chime in here....I worked for and against Ken in Little Rock. He's a great programmer and a great guy. Did you see the WRAX playlist before he took over? It was waaaaay out there....I'm not dogging WRAX, but they wouldn't have had to hire Ken if they were already ruling the market. From what I know about the Edge (which is minimal), it seems to me they've already established themselves in Tulsa. Ken will do good things there and I would venture to guess the people in the building will like working with him...
 
They need to call the station one thing instead of 2 different names. Is it Z1045 or 1045 the edge? The playlist needs some serious tweeking as well. Start by playing more Stabbing Westward, Godsmack, Mudvayne, Tool, Sevendust, Nonpoint, Sublime,etc. They also need to do away will all the retro-alt rock from the 80's, and leave that for Mix 96. Just my two cents. Either way the new program director has a hell of a project on his hands!
 
crazyokie said:
Start by playing more Stabbing Westward, Godsmack, Mudvayne, Tool, Sevendust, Nonpoint, Sublime,etc.
Click to expand...
They are an ALTERNATIVE station, not an active rock station. With the exception of Sublime, those bands aren't alternative. KMYZ is doing well, why make changes? I hope Ken "run it into the" Wall doesn't screw this one up!
 
With the loss of Rock 102.3 and KMOD shooting to the top 12+ and in "other" money demos, it would make sense for KMYZ to shift a smidge more active than they are now. Look at the Point in STL, they were in the shitter a few years ago for being basically the same sound as Z in Tulsa is now, that having to do with the fact that Emmis owned an active rocker and they didn't want to suffocate an already signal challenged radio station. Granted KRTQ only had a 2 share or so but why not pick up that 2 share to shore up your 18-34 stronghold.
 
I should have been more clear. Yes, you're right in saying that to use them as an example to mimick what they are doing today is bad. Their ratings are in the toilet again. BUT, I was more so trying to point out the success that they had previously when Extreme Radio signed off and the Point picked up some of the bigger titles that Extreme was playing. It was a nice waterfall that KPNT rode for several years. Again, going balls to the wall, so to speak, and completely changing the musical identity of the Edge in Tulsa is not the solution. But putting some of the BIGGEST active rock records on the radio station is a good way to shore up where the hole is and keeping KMOD at bay. Remember from a listeners point of view, rock stations are just that ROCK STATIONS. They don't think in radio terms, i.e. Active Rock, Mainstream Rock, Alternative Rock, Classic Rock, etc. Their world is more black and white.
 
I liked WRAX prior to Wall. Afterwards, the station definitely lost itself and now they're having to rebuild from that. Alternative radio needs to be different and "out there." It's a good thing to have that sound.As for the Edge, they should go more towards what KMRX did, add in a good specialty show (anyone remember that era where they briefly had a Sunday night new music show, a local show, then Modern Rock Live? That sounded great but it was quickly dropped.) I suppose your average teenager can't be challenged with new music instead of Limp Bizkit again.Anyways. The active rock crap on alternative radio is why I bought XM. I liked The Spy and KMRX, and 95X even, but I have no use for stations like The Buzz and Rock 102.3. I want to hear Franz Ferdinand and the White Stripes, not Disturbed and Nickleback.
 
I here the new guy at the buzz came from Tulsa. your right when you say the buzz sucks. not only is there music bad, but so is there morning show. lol if the clouds are just right you loose it like XM haha
 
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