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Z95.7
- Thread starter e-dawg
- Start date
This goes back to the same old question - "when is the Bay Area going to have another CHR (Top 40)station?" I'm definitely not a professional radio person, but the way I understand it - it's not JUST about the ratings, but also about providing the proper demographic for advertisers. In any given case, advertisers may be targeting young women, middle aged men, etc. - but in general they want to influence people in the 25-49 age bracket to buy their products. A format that targets mostly "tweens" and teens like Z-95.7 is NOT what they are looking for, so it's harder for the owner-corporations to sell time on the station. They may want to target the PARENTS of teens to buy stuff for their kids, but they can do that better by advertising on Star 101.3 or Alice - a format that targets adults.
On the other end of the age spectrum, this is why the Oldies format is dying out - it increasingly targets people in their 50s and 60s. Though we baby boomers buy lots of stuff, the advertisers have decided we are set in our ways, and it's harder to influence us through advertising, so they choose to target younger (more impressionable) adults. This is why CBS is probably content with MOViN 99.7 (at least for now) because it targets 25-49, even thought the ratings are WAY down from Classic Hits KFRC. It's probably one reason Clear Channel killed off Channel 104.9 for a Spanish language format. And why you will probably NEVER see a Country station again in the urban Bay Area.
So Bonneville may eventually kill-off low rated Max FM, but they won't be replacing it with CHR or Country.
On the other end of the age spectrum, this is why the Oldies format is dying out - it increasingly targets people in their 50s and 60s. Though we baby boomers buy lots of stuff, the advertisers have decided we are set in our ways, and it's harder to influence us through advertising, so they choose to target younger (more impressionable) adults. This is why CBS is probably content with MOViN 99.7 (at least for now) because it targets 25-49, even thought the ratings are WAY down from Classic Hits KFRC. It's probably one reason Clear Channel killed off Channel 104.9 for a Spanish language format. And why you will probably NEVER see a Country station again in the urban Bay Area.
So Bonneville may eventually kill-off low rated Max FM, but they won't be replacing it with CHR or Country.
X
XM RADIO
Guest
Sooner, the Better, that is the Saddest excuse for a radio station Ive ever heard! And the guy who does the "Voice Overs" on the Max is like their format, Finishes last!! Amazing how Bobby Ocean, can really make a radio station work, even if hes only doing voice overs!!! What can I say Bonneville, "You pay Peanuts, you get Monkeys"!!!! Kenny in Concord
Just to add a little history, that KPIX-FM fiasco (we're the "FM News Station", no wait - we're the "FM News and Talk Station," no, wait - we're the "FM Talk Station") was owned by Westinghouse, not Bonneville. Westinghouse had a long successful history in radio broadcasting -especially with AM News stations (KFWB in LA, 1010 WINS in NY), but they turned totally clueless with KPIX-FM. Before that, 95.7 was the market's second classical music station (KKHI, I think), and it was the choice for true classical music "purists" who thought KDFC was too low class and programmed only for popular taste.
Please pardon my third commment. After this, I'll shut up. XM's comment:
"And the guy who does the "Voice Overs" on the Max is like their format, Finishes last!! Amazing how Bobby Ocean, can really make a radio station work, even if hes only doing voice overs!!! What can I say Bonneville, "You pay Peanuts, you get Monkeys"!!!!"
Kenny - I love Mr. Ocean, but that voiceover guy is John O'Hurley (Peterman on Seinfeld) and I would bet my house that he is paid a whole lot MORE money than Bobby Ocean.
"And the guy who does the "Voice Overs" on the Max is like their format, Finishes last!! Amazing how Bobby Ocean, can really make a radio station work, even if hes only doing voice overs!!! What can I say Bonneville, "You pay Peanuts, you get Monkeys"!!!!"
Kenny - I love Mr. Ocean, but that voiceover guy is John O'Hurley (Peterman on Seinfeld) and I would bet my house that he is paid a whole lot MORE money than Bobby Ocean.
History Of Failed Formats on 95.7 FM (Since the KKHI days)
Here are a list of failed formats on 95.7 FM since the Classical Format on KKHI days.
*KPIX-FM (News/Talk) - 1994-1997
KZQZ (Z95.7) (CHR/Pop) - July 1997-May 2002
KKDV (95.7 The Drive) (Classic Hits) - May 2002-June 2003
KZBR (95.7 The Bear) (Country) - June 2003-April 2005
KMAX (95.7 MAX-FM) May 2005-Present
*KPIX-FM was owned by Westinghouse. The station was then sold to Bonneville in May 1997 and they simulcast their Chicago sister station WTMX using the call letters "KOYT" before changing to KZQZ.
Here are a list of failed formats on 95.7 FM since the Classical Format on KKHI days.
*KPIX-FM (News/Talk) - 1994-1997
KZQZ (Z95.7) (CHR/Pop) - July 1997-May 2002
KKDV (95.7 The Drive) (Classic Hits) - May 2002-June 2003
KZBR (95.7 The Bear) (Country) - June 2003-April 2005
KMAX (95.7 MAX-FM) May 2005-Present
*KPIX-FM was owned by Westinghouse. The station was then sold to Bonneville in May 1997 and they simulcast their Chicago sister station WTMX using the call letters "KOYT" before changing to KZQZ.
[[/quote]To the best of my knowledge, The Classical format of KKHI was the most successful of any format on 95.7. I think it lasted about 30 years? Longer than Z95.7.
[/quote]
KKHI was certainly the most successful in terms of longevity. But I would think that classical music listeners are a fairly small group, and I believe KDFC always got higher ratings, so the station may very well have had low ratings for the many years it was on. If my memory is correct, the station had a single owner (i.e.: not a corporation) who was one of a dying breed of station owners who did it for the love of the music - often these guys had other successful non-radio businesses, and there were no shareholders to answer to. Other examples were Pat Henry, the owner of KJAZ (92.7), and the owner of KDFC - a Palo Alto businessman who stated he was always happy as long as his station made a modest profit. Of course, he cashed in and made a fortune when he sold 102.1 to Bonneville.
[/quote]
KKHI was certainly the most successful in terms of longevity. But I would think that classical music listeners are a fairly small group, and I believe KDFC always got higher ratings, so the station may very well have had low ratings for the many years it was on. If my memory is correct, the station had a single owner (i.e.: not a corporation) who was one of a dying breed of station owners who did it for the love of the music - often these guys had other successful non-radio businesses, and there were no shareholders to answer to. Other examples were Pat Henry, the owner of KJAZ (92.7), and the owner of KDFC - a Palo Alto businessman who stated he was always happy as long as his station made a modest profit. Of course, he cashed in and made a fortune when he sold 102.1 to Bonneville.
To the best of my knowledge, The Classical format of KKHI was the most successful of any format on 95.7. I think it lasted about 30 years? Longer than Z95.7.Lkeller said:
[/quote]
KKHI was certainly the most successful in terms of longevity. But I would think that classical music listeners are a fairly small group, and I believe KDFC always got higher ratings, so the station may very well have had low ratings for the many years it was on. If my memory is correct, the station had a single owner (i.e.: not a corporation) who was one of a dying breed of station owners who did it for the love of the music - often these guys had other successful non-radio businesses, and there were no shareholders to answer to. Other examples were Pat Henry, the owner of KJAZ (92.7), and the owner of KDFC - a Palo Alto businessman who stated he was always happy as long as his station made a modest profit. Of course, he cashed in and made a fortune when he sold 102.1 to Bonneville.
[/quote]I might be wrong, but didn't the original owner of KDFC passed away and the family sold it to Brown Broadcasting in 1993.I think that KDFC was sold by Brown to Evergreen Media around 1996 who bought the station mainly to get their hands on Smooth Jazz KKSF-103.7 then spinned off KDFC to Bonneville in 1997.
"I might be wrong, but didn't the original owner of KDFC passed away and the family sold it to Brown Broadcasting in 1993.I think that KDFC was sold by Brown to Evergreen Media around 1996 who bought the station mainly to get their hands on Smooth Jazz KKSF-103.7 then spinned off KDFC to Bonneville in 1997."
You could very well be right - my memory has big holes in it. I'd swear that I read an article some years ago that was either an interview with the original owner, or an article about him. Like I mentioned, making a big profit during his ownership was not really important to him. And I remember it was stated that he (or possibly his family) made a tidy profit selling the station - but it could have been to Brown - not Bonneville.
You could very well be right - my memory has big holes in it. I'd swear that I read an article some years ago that was either an interview with the original owner, or an article about him. Like I mentioned, making a big profit during his ownership was not really important to him. And I remember it was stated that he (or possibly his family) made a tidy profit selling the station - but it could have been to Brown - not Bonneville.
If we ask nicely maybe David will look it up in his broadcasting yearbooks!
Lkeller said:
Thank you Lkeller, I was just about to post that myself. Of course everyone in radio knows that Bobby Ocean IS the only guy you should ever get to Image your station, no matter what format... LOL
Top 40/Oldies deliverey works for all formats right? Please XM Let it Go. I think you wanted him to do Channel 2's VO too in another post.
One size does not fit all. Bobby, Like JMF evoke an era that is long past. They do what they do best, but, that was then this is now. Bobby is local, so why is he not doing a Local station? Because his style does not fit anything currently on the air localy. Also most of the Talking Heads that do imaging are market exclusive, so he could only do one station per market. And yes I have heard him on KOIT, but as an announcer not as an Image Voice.
BTW the guy on Channel 2 is Ron Bolt, he's been doing it for at least 25 years. I think Ron is a local guy too. TV VO is not Radio VO. The Charlie Van Dykes of the world are few and far between and they are VERY expensive. They also charge based on Market Size.
This is about the money, more than it is about the Voice for the owners of the world.
Image is about what a station wants to convey to it's listeners, I love Bobby's work but I wouldn't hire him to image my TV Station or News Station or Country Station. I would hire him to do a CHR or Oldies format because his delivery and sound fit that best.
Honestly, XM you have got to move on. Your obsession with KYA and KFRC is pathetic.
The stations you loved are gone. They were very good but they are gone.
Yep, just checked my calandar...It's 2007 the 60's were about 40 years ago.
The Big 610 is playing religion, 99.7 is playing music for white people who think they are
Black and wanna remember a time when they weren't driving a mini van and whiping a kids face...OH, and Bobby is on 1260 is playing Celine Dion.
The Big 610 is playing religion, "99.7 is playing music for white people who think they are
Black and wanna remember a time when they weren't driving a mini van and whiping a kids face"...OH, and Bobby is on 1260 is playing Celine Dion.
Gee, Production Boy I think some would be offended by this comment of yours. Now if 1260 would only get rid of the Celine part and just play some of the good ol' Dion & Dionne Warrick and other tunes that would be great! And by the way Sacramento just got a new oldies station that sounds better musically than anything in the bay area!
What are you going to do when Citadel kicks you and all the others out the door at KGO? You know the time is coming and its not going to be pleasant for anyone at the station contracts or not! The loss of 610 and 99.7 as oldies stations will pale in comparison to the empty feeling you will feel! But you are right they are gone and will stay gone! Such is life in the big city!
Black and wanna remember a time when they weren't driving a mini van and whiping a kids face"...OH, and Bobby is on 1260 is playing Celine Dion.
Gee, Production Boy I think some would be offended by this comment of yours. Now if 1260 would only get rid of the Celine part and just play some of the good ol' Dion & Dionne Warrick and other tunes that would be great! And by the way Sacramento just got a new oldies station that sounds better musically than anything in the bay area!
What are you going to do when Citadel kicks you and all the others out the door at KGO? You know the time is coming and its not going to be pleasant for anyone at the station contracts or not! The loss of 610 and 99.7 as oldies stations will pale in comparison to the empty feeling you will feel! But you are right they are gone and will stay gone! Such is life in the big city!
RadioStarOne said:
Well RSOne
Some people might find the truth offensive.
I miss those stations too. But since we can't bring them back, we must move on...
Glad to hear Sacto has a good sounding new Oldies Outlet. Of course, as you well know
sounding better musically than any one in the bay area is not to hard to do lately. Just ask Brad and Taysia...
Well the ABC closing has been delayed now till June 1st. What am I gonna do when they kick me and everyone out of KGO inspite of the contracts? Well I plan on taking my contracted severance and retiring OR perhaps I'll just get into High Rise Security...
I'm very sure there is some eager young board op who will do the job for about 15 bucks an hour...As CC and CBS have shown us these past few years, "Anybody can do these radio jobs, and no one will notice the changes" Right? I'm positive the advertisers who
pay $800-$1100 for spots in morning drive will be happy to hear there AE voicing their
spot.
Yes, I think gutting the radio station that is the cash cow of ABC and taking it apart is the smart thing to do don't you? And Citadel gets to do it to 21 other ABC radio stations too. I mean Just look how sucsessfully that worked out for KRON TV...I love Infomercials don't you?
I actually remember when Radio was fun and entertaining, that's what gives me the empty feeling, not the loss of great stations, But, the loss of a great business and profession...But as you said, such is life in the Big City.
But I'll Live.
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