briancraig said:
Before O-98, they were Southern Gospel, mainly automated, but the 6 pm AM country dj would come on after AM sign off and do a live gospel show until the FM signed off at 10 pm.
As I remember it from college days at ASU in Jonesboro (mid '80s):
I discovered "O-98" in 1985. Fringe signal in
Jone-burr, automated top-40. One guy (VERY deep voice) seemed to dominate all production. Otherwise, I never gave it much thought. Then I discovered by accident they'd changed to ROCK 98. Automated AOR, same guy doing the spots and what-not. This would be late January of 1986. They picked up King Biscuit, but overall the station sounded very canned; I didn't complain, as at the time I was a big rock fan, and was thrilled to have that music again. I was on the 8th floor of my dorm, so that gave me good reception.
Somewhere I have a couple of airchecks of Rock 98 from the spring of '86. If anyone's interested I can dig out and post a couple of for-instances.
Then in May '86, "The Eagle" debuted. But as I recall it, the name tweak to "The Lion" didn't occur until that Fall. I do remember some teasers and such. 98's presentation changed somewhat to include some voice tracking, and soon some actual live shifts. They boosted wattage at some point, and - I think - relocated their antenna to a taller stick. It put a great signal into J'boro, so that gave us two album rockers to pick from. But I had to laugh at that name .... "The Lion." While the lunchtime hour ("Feeding Time") was clever, it sounded like a lame imitation of "The Eagle."
By 1987, 98 was sounding great. They'd moved to Memphis and again it was just "Rock 98."
Both 98 and 103 were holding their own, but the latter was beginning to reclaim its mantle. (Although, IMO, my loyalties leaned 98.1, as to my 21/22-year-old self, they gave me back rock, while 103 'betrayed' me in 1985!)
On a side note, in May of 1987, 94.9 out of Pine Bluff moved to Little Rock and fired up as "KZ-95", and central Arkansas had an AOR war going with "Magic 105." At that point, rock fans in east Arkansas had quite the buffet: easy reception of no fewer than FOUR stations doing AOR. Driving back and forth between North Little Rock and Jonesboro was fun.
Anyway, those are my recollections, subject to correction. I've slept since then.
--Russell