• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Zach 98.1 in Albany?

So 98.1 is on the air. Let the specutlation begin! Is this a stunt or for real?!? The station ID'ed itself as "98.1 Zach Fm... it's all about the music". Any thoughts as to how this fits or does not fit in Albany?!?
 
> So 98.1 is on the air. Let the specutlation begin! Is this
> a stunt or for real?!? The station ID'ed itself as "98.1
> Zach Fm... it's all about the music". Any thoughts as to
> how this fits or does not fit in Albany?!?

So, it looks like Albany might get to know "Jack". Or maybe "Zach". If the management of the new WMRZ is smart, they'd put hot AC, classic hits, or some other format on 98.1. And how about hiring some live and local announcers for once, too.
 
I couldn't agree more. In fact, it really doesn't sound like the "Jack" format's I've observed either. That's why I was wondering if it's a stunt just to test the singal.

Here's one way to look at it. C.C.'s WRAK just dropped Alternative for AC that seems to lean a little urban. I figure they are going after Cumulus' WECG with hope of some cume from WQVE.

So that makes FOUR stations covering AC and Urban AC music if you include WDEC out of Americus. WMTM, with a fine singal in to Albany, can't gain any numbers with their Oldies Format.

WJAD is the only rock format now. So, the point is, what "Zach" is playing (Oldies, Rock, AC, etc.) is already saturated in the market, and it's not in much demand by the population as is.

Now then. WALG-A dropped Gospel awile back and that's helped WJYZ-A in the numbers. Maybe a Gospel fm would do well! Speaking of Christian. I know that non-comm WBJY in Albany pulled great numbers but since it's a non-comm it can't sell those numbers. WJYF in Valdosta is a commercial Christian station that pulled solid numbers so that format is open in Albany and could work.

Finally, the trouble with WNUQ is two fold. #1: WEAK SIGNAL #2: TOO MUCH URBAN CROSSOVER. Think about it. Even if it's a top-40 crossover, why spin it if THREE OTHER STATIONS (WJIZ, WRXZ, WZBN) in the market has already been all over it! I think a top-40 station leaning pop and rock would do GREAT!

Comments?
 
> Maybe a Gospel fm would do
> well!

With a large black population like Albany's, I bet it could.
>
> Finally, the trouble with WNUQ is two fold. #1: WEAK
> SIGNAL #2: TOO MUCH URBAN CROSSOVER. Think about it.
> Even if it's a top-40 crossover, why spin it if THREE OTHER
> STATIONS (WJIZ, WRXZ, WZBN) in the market has already been
> all over it! I think a top-40 station leaning pop and rock
> would do GREAT!
>
> Comments?
>

I remember listening to the old 97-3 JAD on trips to Florida and I thought it was a pretty cool station. BTW, can someone post a sample hour of Zack FM?

<P ID="signature">______________
"...and the countdown continues until the neanderthals that govern college football do something about their pathetic postseason."--Tim Brando, Sporting News Radio</P>
 
> I couldn't agree more. In fact, it really doesn't sound
> like the "Jack" format's I've observed either. That's why I
> was wondering if it's a stunt just to test the signal.

Maybe that's just what it is, testing the signal. At least the new 98.1, whatever it eventually becomes, will cover much of the Albany metro area with crystal clear sound.

> Here's one way to look at it. C.C.'s WRAK just dropped
> Alternative for AC that seems to lean a little urban. I
> figure they are going after Cumulus' WEGC with hope of some
> cume from WQVE.

Agreed. And having a 100,000-watt signal with a tall tower (about 1,500 feet) doesn't hurt either. Also, Mix 107 basically runs on autopilot all day, on a computer and satellite dish.

> So that makes FOUR stations covering AC and Urban AC music
> if you include WDEC out of Americus. WMTM, with a fine
> signal in to Albany, can't gain any numbers with their
> Oldies Format.

Maybe it's because Cruisin' 94 seems to market more towards Moultrie and Colquitt County anyway. Also, the fact that oldies is on the decline can't seem to help matters for WMTM-FM either. WDEC, along with sister country station WISK, focuses more on Americus and Sumter County. Both stations are heavy on sports coverage, too, as both Cruisin' and WISK are Atlanta Braves network affiliates. All three stations carry select high school and college sports too, mainly football, although WDEC does broadcast Georgia Southwestern State University men's basketball.

> WJAD is the only rock format now. So, the point is, what
> "Zach" is playing (Oldies, Rock, AC, etc.) is already
> saturated in the market, and it's not in much demand by the
> population as is.

You nailed it right there, djmatt! After all, Albany is a metro area with a population of barely over 150,000 people. Basically, you can only slice the pie into so many pieces as far as a potential audience for a particular station.

> Now then. WALG-A dropped Gospel awile back and that's
> helped WJYZ-A in the numbers. Maybe a Gospel fm would do
> well! Speaking of Christian. I know that non-comm WBJY in
> Albany pulled great numbers but since it's a non-comm it
> can't sell those numbers. WJYF in Valdosta is a commercial
> Christian station that pulled solid numbers so that format
> is open in Albany and could work.

Actually, it was WGPC that dropped black gospel last fall. But, yes, there's no doubt that an urban gospel FM could challenge 960 if it were marketed correctly.

> Finally, the trouble with WNUQ is two fold. #1: WEAK
> SIGNAL #2: TOO MUCH URBAN CROSSOVER. Think about it.
> Even if it's a top-40 crossover, why spin it if THREE OTHER
> STATIONS (WJIZ, WRXZ, WZBN) in the market has already been
> all over it! I think a top-40 station leaning pop and rock
> would do GREAT!

Yes, a weak signal definitely hurts Q101's cause. After all, most other CHR's around the state have much stronger signal, like 107Q in Columbus for instance. 107Q has 100,000 watts of power, while Q101 runs only 3,000 watts.
Maybe it's time to put something else on 101.7, like Mix for example, then maybe move the news/talk format on WALG to 107.7, and put something else on 1590 and 102.1. Probably won't happen anytime soon, though.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom