I'd like to see Zippo join the KLUV morning show, either as the host, or co-host with Jody. Zippo has a lot of talent for mornings, plus he was my idol on KISS in the 80's. 
Thoughts?
R
Thoughts?
R
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Zippo vs Jody
- Thread starter Robert Bass
- Start date
A
Accuracy
Guest
Ego Dean would suck the life out of that show. Zippo solo would be great! Go Zip dude, the too cool hip dude!
Zippo's ego is even bigger. Remember hero radio. Zippo's time has past.
Why should KLUV do that?
IIRC, that morning show is doing alright in terms of both ratings and revenue..
So what's the upside for KLUV?
That's what I don't get about most of the 'So and so ought to do ______" comments...They seem totally detached from any reality...
Want me to take this seriously, explain WHY you think KLUV should do this. Explain why KLUV should add another voice to your typical overstaffed morning show...
And okay, he was on KISS (which caters to teens) in teh 80's...WHich means that most of the people that are familiar with him are probably in the 30-40 range.
Which is a good 5-15 years younger than KLUV's key demos...
IIRC, that morning show is doing alright in terms of both ratings and revenue..
So what's the upside for KLUV?
That's what I don't get about most of the 'So and so ought to do ______" comments...They seem totally detached from any reality...
Want me to take this seriously, explain WHY you think KLUV should do this. Explain why KLUV should add another voice to your typical overstaffed morning show...
And okay, he was on KISS (which caters to teens) in teh 80's...WHich means that most of the people that are familiar with him are probably in the 30-40 range.
Which is a good 5-15 years younger than KLUV's key demos...
little1 said:
You just answered all of your questions right there. Since KLUV's demo is 25 - 54, he'd be perfect for that position. Plus the fact that KLUV is adding more and more 80's music, it's simply a natural fit.
R
You're either drunk or high if you think KLUV's target demo is 25-54.
Let me put it this way, name me one single song that KLUV plays that's been produced in the past 10 years that would appeal to a mythical 25 year old listener...C'mon, Pearl Jam, Counting Crows, there's got to be some song that would be well known to a 24-30 year old that KLUV plays, right????
Yeah, I didn't think so.
Let me put it this way, name me one single song that KLUV plays that's been produced in the past 10 years that would appeal to a mythical 25 year old listener...C'mon, Pearl Jam, Counting Crows, there's got to be some song that would be well known to a 24-30 year old that KLUV plays, right????
Yeah, I didn't think so.
Robert Bass said:
The bulk of their audience is in the 25-54 demo, but the VAST bulk of that is in the 45+ demo...And like I said, the odds are that a large chunk of that audience has absolutely no clue who Zippo is.
And in a couple of other factors- Zippo's been away from teh market for a while, right? So while yeah, he was on KISS in the 80's, so were Walton and Johnson I do believe...Are you suggesting that THEY cohost with Jody too? I could maybe understand it if Zippo was some heritage name who'd been on air in town for decades and was suddenly searching for a gig (i.e. if Dorsey was suddenly fired)...But Zippo? My money says you mention Zippo to most people they think lighters, not DJ...
And lastly- KLUV, IIRC, is doing fine in teh ratings- what's the point of adding 'help' to a show that doesn't really need help? Just for the sake of tinkering?
I can understand jacking with a station that sucks in either ratings or revenue. But why mess with appears to be a very successful product?
K
KPLEXCOMPLEX
Guest
Ahh Little one there you go again. The audience that listened to Kiss when Zippo was there is listening to KLUV today. So yeah they would recognize the name and plus not to mention he got a hell of a lot of press with his "Movie theatre" home in Plano. So are you drinking? : Robert doesnt nor smokes. Think like a programmer not a sales person,abnd it will be clear to you.
As far as Zippo in the morning with Jody..no way. There is no chemistry between the two. Jody has a good support cast already in place. Why mess with it?
Robert doesnt nor smokes. Think like a programmer not a sales person,abnd it will be clear to you. As far as Zippo in the morning with Jody..no way. There is no chemistry between the two. Jody has a good support cast already in place. Why mess with it?
I am thinking like a programmer. I've been in programming for working on 3 decades now. And I know how to do simple math.
Let's use '85 as a midpoint. Be generous (very generous BTW) and call teh average age of a KISS listener in 85 as 20. That puts that mythical listener as now being 42. (and realistacally probably a little younger).
The P-1, core listeners of KLUV aren't 42 years old. Oh sure, they might get some p-2's and p-3's in their 40's, but KLUV plays way to much 'old stuff' for the typical early 40 year old listener...
Let's use '85 as a midpoint. Be generous (very generous BTW) and call teh average age of a KISS listener in 85 as 20. That puts that mythical listener as now being 42. (and realistacally probably a little younger).
The P-1, core listeners of KLUV aren't 42 years old. Oh sure, they might get some p-2's and p-3's in their 40's, but KLUV plays way to much 'old stuff' for the typical early 40 year old listener...
little1 said:
Nope, I'm as sober as you can be. In fact I have never had a drop in all my life.
And yes, 25 - 54 is KLUV's demo. Why do you think they are evolving to that crowd?
Let me rephrase a bit on how Zippo would work in AM drive. He would NOT be targeting the teens of today. Instead he would target those who were teens during his heyday at KHKS. No he may not do the same bits today that he did then. BUT he could very easily taylor his presentation for the demos, and still be entertaining.
R
K
KPLEXCOMPLEX
Guest
Little One:I believe your programming is a little "fuzzy" now otherwise you would Notice ( as I and several others have) The late 30's early 40's are listening to classic hits.They are discovering The Doors, Who, Neil Diamond.believe it or not / KLUV has been sprinkling in some late 70's early 80's as well into their mix,keeping in mind their audience is aging and new listeners are coming into the fray. So, a listener of Zippo in the 80's is primed if not being primed on KLUV. His name carried farther than KISS in those days,with his civic charitable work as well. He is known more than you wish to believe.
little1 said:
That explains why KEOM is doing very well in 35 - 54, but sucking in the 25 - 34 demos. :
In the past 3 years, KEOM's cume averages to about 32% in 35 - 44 and 33% 45 - 54. Look at how much 70's music KLUV has added. Meanwhile, in the 25 - 34 demos, KEOM's cume is only seeing a 7% average for the same three year time frame.
Based on those numbers, it appears the late 30's to mid 40's crowd is familiar with much of the same music on KLUV's playlist.
R
S
spinderella
Guest
Robert Bass said:little1 said:
That explains why KEOM is doing very well in 35 - 54, but sucking in the 25 - 34 demos. :
In the past 3 years, KEOM's cume averages to about 32% in 35 - 44 and 33% 45 - 54. Look at how much 70's music KLUV has added. Meanwhile, in the 25 - 34 demos, KEOM's cume is only seeing a 7% average for the same three year time frame.
Based on those numbers, it appears the late 30's to mid 40's crowd is familiar with much of the same music on KLUV's playlist.
R
Must everything be about KEOM Robt?
S
SmokeRing
Guest
You are absolutely right about the reality, little1, but KLUV is on a constant CBS-mandated quest to get younger listeners. So in their own minds, the key demo is younger. KLUV is an excellent oldies station, but they still haven't figured out how to package oldies for younger listeners.
I don't know about this Zippo guy. I've never heard his show.
spinderella said:Robert Bass said:little1 said:
That explains why KEOM is doing very well in 35 - 54, but sucking in the 25 - 34 demos. :
In the past 3 years, KEOM's cume averages to about 32% in 35 - 44 and 33% 45 - 54. Look at how much 70's music KLUV has added. Meanwhile, in the 25 - 34 demos, KEOM's cume is only seeing a 7% average for the same three year time frame.
Based on those numbers, it appears the late 30's to mid 40's crowd is familiar with much of the same music on KLUV's playlist.
R
Must everything be about KEOM Robt?
No… That was for comparison purposes only, to disprove Little1’s comment about music from the late 60’s through early 80’s as being unfamiliar with the late 30’s early 40’s age demos.
Cleary that demo is familiar with 1970’s music, which is a large part of KLUV’s playlist.
I think Little1 suspects I am saying Zippo should do mornings on KLUV, in an attempt to target 18+. That’s not what I am saying.
R
T
theshadow
Guest
little1 said:
I'm late 30's and I enjoy listening to KLUV quite a bit. My daughter does too
(especially Elvis stuff), and she's waaay out of the demo, being only 9...
And you'd be surprised at the late 20's-early 30's crowd that enjoys some
of the oldies. One's that respect the classics, and realize that most (if not all)
bands of today got their influences from yesteryear. Still amazes me the kids
who think it's so cool all these "new" bands, and the fact is, it's been done many
times before. Obviously, their parents (or someone) is not giving them a good
musical education. When I was jocking, I remember kids that would call in and request
"Bohemian Rhapsody" from Waynes World as though it were a NEW song!
Plus, for many (including myself), it's (KLUV) a nice change from a lot of the pain,
angst, and headache inducing crap that's on the radio today. At least you can
understand the freakin' lyrics.... :-\
theshadow said:
LOL!!! That's funny. ;D
To Little1: perhaps you are the one who is drunk or high?
R
25-54 is NOT KLUV's target demo. Or at least it damn sure wasn't when i worked there.Robert Bass said:
There's a big difference between a target demo and where you get your ratings at.
Yes, they may be getting thebulk of their ratings from P25-54, but that's not their target.
Some of you guys appear to be radio vetrans. Do you really not understand the difference?
And yes they're evolving. But they're pretty much consistently targeting the 45+ market.
If you gusy don't understand teh difference, I don't have time to explain programming and marketing basics to y'all...
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