What's the general feeling as to the "new KRTH"? I imagine I may be in the minority after seeing the most recent ratings, and some of the comments made here the past few months in terms of the need to move the music from the 60s to the 80s. And even though the new pd appeared to take a slow and steady approach initially, once the labor day interactive countdown took place the changes seemed to accelerate. Punctuated by this weekends MTV special. For the first time in nearly 20 years, as someone on the upper end of their demo *I'm finding myself tuning out this station far more than I ever have before. *Are any other long time KRTH listeners feeling much the same way? This is by far the biggest change in their programming that I've witnessed since the mike Phillips era began. With the beginning of the elimination of jingles, the drastic changes to the playlist, the heavy emphasis of 80s music and virtual elimination of the 60s, this is not the KRTH of years past. Had Charlie van dyke left as the stations imaging voice, the changes would seem even more drastic. What's the general thinking as to the viability of this new KRTH long term?
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The new krth
- Thread starter krth101
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The new changes have a vastly increased probability of succeeding, while the prior style was losing badly in the sales demos and getting progressively worse.
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Groove1670
Guest
Nothing shocking here. The 80's are the new 60's. We're getting old. You can call them classic hits if it makes you feel better, but they are the oldies for my generation. BTW: I'm 46. A good move on their part.
Big band/MOR gave way to 50's & 60's...the shift went to 70's ... and now the 80's. (sort of in that order) The generation cycle continues.
Next up the 90's (yes now 20+ years old). Geez. Time flies.
The nice thing about the net. You can find Doo wop, MOR, 50's 60's . So you do have choices. I am a big supporter of OTA radio, but those days to stroll down memory lane are available on the net.
Big band/MOR gave way to 50's & 60's...the shift went to 70's ... and now the 80's. (sort of in that order) The generation cycle continues.
Next up the 90's (yes now 20+ years old). Geez. Time flies.
The nice thing about the net. You can find Doo wop, MOR, 50's 60's . So you do have choices. I am a big supporter of OTA radio, but those days to stroll down memory lane are available on the net.
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I'm enjoying it!
And they just played the old KFRC Dave Sholin edit of the Eagles' "Life In The Fast Lane" (which eliminates the "G-D"). I haven't heard anyone do that in years. Even Bonneville's "Peak" here in Phoenix plays it uncut (a couple of years ago, the edits for content were amazing...including taking the line "and the colored girls go" out of "Walk On The Wild Side").
And they just played the old KFRC Dave Sholin edit of the Eagles' "Life In The Fast Lane" (which eliminates the "G-D"). I haven't heard anyone do that in years. Even Bonneville's "Peak" here in Phoenix plays it uncut (a couple of years ago, the edits for content were amazing...including taking the line "and the colored girls go" out of "Walk On The Wild Side").
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Thomps2525
Guest
When MTV began broadcasting on August 1, 1981, their first video was the Buggles' Video Killed The Radio Star. KRTH played the song today as part of their "I Want My MTV" weekend. Other songs played today include Urgent by Foreigner, Whip It by Devo, Let's Go Crazy and When Doves Cry by Prince, Tenderness by General Public, Lies by the Thompson Twins, Hungry Like The Wolf by Duran Duran, Wild Thing by Tōne Lōc, Burning Down The House by Talking Heads, I Want Candy by Bow Wow Wow and Working For The Weekend by Loverboy. Will any (or all) of these remain on KRTH's regular playlist? We shall see (and/or hear). And the 1960s hits are now down to only one an hour. As David Bowie said, "Ch-ch-ch-changes." The first post above questioned KRTH's "viability." Well, KRTH will do just fine---the older listeners will find other stations to listen to...but KRTH doesn't want older listeners. There ya go!
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I recently heard the censored version of Play that Funky Music here in the Bay Area (Clear Channel owned 103.7) with the "White Boy" cut out. Sounds horrible. That was rarely censored even when the song was new. I think sometimes the censored versions just slip onto the hard drive because nobody is paying attention to the correct version.
It occurs to me that in the 2020s when songs from the first decade of the century are hitting the "Classic Hits" list that the slogans will sound strange - "K-Earth 101 - the Greatest Hits of the Aughts, and More!"
I'll switch on KRTH these days to listen to their great personalities. As someone over 60. the focus on 70's,80's and even the 90's is not my cup of tea. I know KRTH and so many other classic hits stations have to adjust to reach 25 to 54 and that's the way of the world. Right now I am listening and enjoying Rewound Radio's "No Repeat 1965 to 1974 Weekend"..the polar opposite of classic hits stations on terrestrial radio. I'm glad I have that choice.
I too enjoy the new KRTH
I have enjoyed listening to KRTH in the past, but I will listen no more. They have turned into what WCBS 101.1 in New York is, an "adult hits" station.
You dont need to be over 60 years of age to enjoy a station like KRTH used to be. I am not even 1/4th of that and 50's and 60's oldies are what I want to hear on the radio. Unfortunately, I will never be able to raise my kids with oldies music ON the radio.
You dont need to be over 60 years of age to enjoy a station like KRTH used to be. I am not even 1/4th of that and 50's and 60's oldies are what I want to hear on the radio. Unfortunately, I will never be able to raise my kids with oldies music ON the radio.
Sad, but unfortunately true. The new "oldies" appeal to 25-54 year olds today, which is mainly select 70's and 80's. I suppose you can stream some nice AM's around the country that play 50's to the early 70's (which will always be the true oldies, no matter what radio does today).
Radio will never return to it's glory days....
Thank goodness for Sirius/XM - great personalities, no ads, and niche music formats for each of my music moods.
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Thomps2525
Guest
I made a list of all the 1960s hits that KRTH played from noon to 4 pm today:
Birthday - Beatles
Do You Love Me - Contours
You Can't Hurry Love - Supremes
Before anyone asks, no, I didn't leave any out. "The '60s are dead---long live the '60s."
Birthday - Beatles
Do You Love Me - Contours
You Can't Hurry Love - Supremes
Before anyone asks, no, I didn't leave any out. "The '60s are dead---long live the '60s."
I know what you mean. Everybody whines about having to pay for it, but you really get a LOT for not much money. Like you say, no ads, the 40s-90s oldies and many current channels, great personalities....and all those NFL and NBA games plus tons more.
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You know that's not what they're going to do, don't you? Listen to any other classic hits station that's added '80s music. They've all determined that the "sweet spot" of the '80s is 1983-88, MTV's peak years of musical influence, just as Sirius decided long ago when it made its '80s on 8 channel a virtual "MTV's Greatest Hits," featuring the original MTV VJs. Look for KRTH to cherry-pick the MTV hits its target audiences remember clearly and react to most positively, no more. And when it comes time to ditch the pre-disco '70s as only fit for codgers who only spend on stuff they've been buying for eons, look for late '80s and '90s titles -- again cherry-picked from a much larger pool -- to be added to the mix, not deeper MTV-years tracks or the MOR/country crossover/R&B chart-toppers of the early '80s.
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So, i guess we'll never hear:
Magic 1980
Hearts 1981
I Can't Go For That 1981/82
Ebony and Ivory 1982
Cruisin' 1980
Together 1980
Sailing 1980
Trouble 1982
Baby Come to Me 1983
That Girl 1982
Endless Love 1981
Guilty 1981
What Kind of Fool 1981
Lady 1980
Morning Train (9-5) 1981
Nine to Five 1981
Elvira 1981
Shaddap You Face 1981
Don't Stop the Music 1981
Fire Lake 1980
etc..etc..etc.......
Sad.....
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rbrucecarter5
Guest
Sounds like the day the music died all over again. I remember the death of great stations like KLIF, KILT, WLS, WABC. Now you can add KRTH to the list of dead spots on the dial compared to what they used to be. I've heard from half a dozen friends out there - all under 25, that hate the new playlist. At least one is a well known recording artist. Inspired by the great music of the 50's and 60's - and in her opinion, the 80's are garbage in comparison. I'll defer to the opinion of an expert - a professional and successful artist on the relative merits of the music. I go out there often, and I guess from now on I'll use the satellite receiver in the rent car.
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Thomps2525
Guest
How can you say the '80s music is "garbage"? Okay, the '80s didn't have Elvis Presley or Chuck Berry or Buddy Holly or Fats Domino or Jackie Wilson or Bill Haley or the Drifters but the '80s did give us Tiffany and Debbie Gibson and Air Supply and Hayzee Fantayzee and Jack Wagner and...umm...Run-DMC and Richard Marx and...umm...did I mention Air Supply?...and Ice-T and Tōne Lōc and Air Supply and...umm........
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