Well, 104.9 will be switching from Country (maybe with Christmas in between), what would your format suggestion be?
- Modern AC? Yes, it'd be a fourth CHR in the Pamal family (alongside the Mainstream, Hot AC and Urban CHR) but this could lead B95 to tweak their playlist a bit to skew a bit softer
- Alternative? Perhaps, I'd like to see Jason Keller back on the radio, and Alternative would be a great fit on a signal like 104.9
- Urban AC? With the growing Black population in the area, Urban AC might be a good idea, and could easily cross-promote with Jamz
- Spanish? We do have a growing Hispanic population too, maybe it's time for a Spanish format? Not sure how well it'd do on an FM though, maybe save this for an AM
- Oldies? WTRY needs competition, because they only play the same 70 or so songs... (then again, oldies stations tend to have high ratings but lag in revenue)
- Some kind of talk or sports? As long as it's not some experimental format (like 24/7 Celebrity Gossip or something equally stupid) or more conservative talk I'd be fine... (too bad 980 is dual FOX/NBC Sports now?)
As for call letters, would you keep the WZMR letters or change them?
- Modern AC? Yes, it'd be a fourth CHR in the Pamal family (alongside the Mainstream, Hot AC and Urban CHR) but this could lead B95 to tweak their playlist a bit to skew a bit softer
- Alternative? Perhaps, I'd like to see Jason Keller back on the radio, and Alternative would be a great fit on a signal like 104.9
- Urban AC? With the growing Black population in the area, Urban AC might be a good idea, and could easily cross-promote with Jamz
- Spanish? We do have a growing Hispanic population too, maybe it's time for a Spanish format? Not sure how well it'd do on an FM though, maybe save this for an AM
- Oldies? WTRY needs competition, because they only play the same 70 or so songs... (then again, oldies stations tend to have high ratings but lag in revenue)
- Some kind of talk or sports? As long as it's not some experimental format (like 24/7 Celebrity Gossip or something equally stupid) or more conservative talk I'd be fine... (too bad 980 is dual FOX/NBC Sports now?)
As for call letters, would you keep the WZMR letters or change them?