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October Ratings
- Thread starter Macker
- Start date
NOW they're in trouble!
NOW has the back up from WFAN, Fresh, and WCBS. They are not going anywhere as much as most want them out.
Of course the overall ratings do not tell us whether CBS Radio is satisfied with how WNOW is doing with the demos they are trying to reach with it, and the revenue the station produces.
If it were to be replaced, a problem would be what format to choose. It seems based on recent history that most of the formats that are not currently being aired in New York may be even less successful than 92.3 Now.
Perhaps it may be worthwhile to bring back Jack FM, this time on 92.3. Jack had rather decent ratings in New York while it was on a few years ago. And it could fill a hole for a station playing more recent rock than Q104.
If it were to be replaced, a problem would be what format to choose. It seems based on recent history that most of the formats that are not currently being aired in New York may be even less successful than 92.3 Now.
Perhaps it may be worthwhile to bring back Jack FM, this time on 92.3. Jack had rather decent ratings in New York while it was on a few years ago. And it could fill a hole for a station playing more recent rock than Q104.
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I actually thought we would see an uptick for CBS-FM after a down turn last month, but it didn't happen, interesting.
Wonder what all the Nash defenders will say now. Definitely a poor book, emphasized by the declines in the embedded markets as well.
Not jumping on the NOW hate train just yet, but if the station can't break a 2 overall as a trend going forward I'd suspect there's some legitimacy for calls for potential changes. However this is NY and CBS is about money, there isn't much else they can do. From a business end with News, Sports, Classic Hits, and AC they need an outlet to tap the younger end of the demo which is a large reason it is CHR now, they aren't going to just let CC have all of that.
Wonder what all the Nash defenders will say now. Definitely a poor book, emphasized by the declines in the embedded markets as well.
Not jumping on the NOW hate train just yet, but if the station can't break a 2 overall as a trend going forward I'd suspect there's some legitimacy for calls for potential changes. However this is NY and CBS is about money, there isn't much else they can do. From a business end with News, Sports, Classic Hits, and AC they need an outlet to tap the younger end of the demo which is a large reason it is CHR now, they aren't going to just let CC have all of that.
"However this is NY and CBS is about money,"
I'd venture to say you can replace "NY" with any other market and "CBS" with any other operator and you'd have a true statement anywhere in the country. It is, and will always be, about money.
I'd venture to say you can replace "NY" with any other market and "CBS" with any other operator and you'd have a true statement anywhere in the country. It is, and will always be, about money.
Then it would be two stations fighting for two share points. Not happening.
I suppose if WNOW flipped formats a viable one would be urban AC as there appears to be room for 2 in the market since the demise of WRKS. WBLS is doing quite well.
I don't think we'll see WNOW flip any time soon though. They cume well and while we don't know how they reach their target demo, my assumption is it would be enough to not make it cost effective to lose the format and the loss in revenue as any risky new format gains traction.
Duh. My summation point there is points in NYC no doubt matter more/worth more than points in other markets.
Now isn't flipping anytime soon, but when it does, expect it to flip to something that WINS.
Actually, share points in LA are worth more than in NY.
We really need a rock format in NYC. We dont even have a classic rock. Can't even consider Q104 classic rock, never heard any other classic rock station consider playing Rocket Man, Me & Julio, and Sweet Home Alabama all day long without hearing any harder stuff or hair hands from the 80s. Not even Ozzy? Q is NOT Classic Rock. That's classic hits. Q is just being used by CC along with Lite and the 80s to siphon listeners from CBS-FM.
Sure wish CBS would flip WNOW to Active Rock, but we all know that lucrative CHR market with those young ppl even though I can hear the same drivel on at least 5 other stations in NY. NYC radio is so bad I dont even bother listening anymore, its mp3s and internet radio. The AM/FM only gets use outside of NYC and when I'm further east on LI where I can hear WBAB, WWSK, WRCN, and WPLR where I can hear actual rock music. What NYC needs is a new player, if only 99.5 would just go belly up and someone like Cumulus could pick it up...but the useless waste of WBAI just won't die..
Sure wish CBS would flip WNOW to Active Rock, but we all know that lucrative CHR market with those young ppl even though I can hear the same drivel on at least 5 other stations in NY. NYC radio is so bad I dont even bother listening anymore, its mp3s and internet radio. The AM/FM only gets use outside of NYC and when I'm further east on LI where I can hear WBAB, WWSK, WRCN, and WPLR where I can hear actual rock music. What NYC needs is a new player, if only 99.5 would just go belly up and someone like Cumulus could pick it up...but the useless waste of WBAI just won't die..
Exactly. I have said that to people also, that Q104 is classic hits and is NOT a classic rock station. NY really lacks a full time active rock, alternative and classic rock station. It is ridiculous.
Yeah, radio in NY is bland because they care more about ratings and money than catering to an audience. Denver, which is just as diverse, but a smaller population (around 3.5mil metro), has 5 rock stations: an alternative station with a 4.7, classic rock 4.5, aaa 4.3, another classic rock station at 4.2, and an active rock station with a 3.3.
Do rock audiences buy anything that advertisers might be offering besides head shops and gentleman's clubs?
Q Dayparts pretty heavily. Middays and nights they get a harder edge; you will be hard pressed to hear anything edgy drivetime, though.
In any case, the big story WBLS #2...lite look out. Looks like format tweeks from the start of the summer are paying dividends. Is it time for CBS to skew Now older?
The only, only, way to get ratings is to cater to an audience. Ratings measure the relative size of the audience of different stations.
Denver has a totally different lifestyle. New York is nearly 25% Hispanic, and close to 20% Black, and has millions of immigrants. Denver has 22% Hispanics, but of a different origin and ethnic background and only 5% African American.
I can see comparing Denver with Portland, and maybe Seattle. Bit not with NYC.
Classic Rock stations tend to have power ratios (the conversion or ratings to revenue) above a 1. WAXQ is one of those overperformers.
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