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Who Flips Next?

I'm a long time Seattle native, and have become quite disappointed in what has become of Seattle radio. Growing up here, there was quite a lot of choices for entertainment (KXRX, KNBQ, KUBE, KPLZ etc). I wanted to become a radio DJ/host. I'm glad I chose another path. It has gotten so bad that it is more entertaining to watch paint dry on a winter day (which is hard to do). I'm still in the prime demo's, and can say that there is nothing for me to listen to. I spend my time when I'm home broadcasting my own music over my part 15 FM xmtr. In the car, it's the MP3, or maybe KOMO AM or FM, and maybe KUOW. That's pretty much it. Radio is in a sorry state of affairs, and will only become more irrelevant, simply because the young demo doesn't care and will listen to their I-pod or stream instead. Personally, I'll get a good laugh when radio finally dies, because I have no sympathy for greed. (Radio today is run by the Walmart model GREED.) Their demise will be their own fault. (Take that you greedy B@$t@rd$)

I understand your point. I am in the part of my life where I am trying to decide what career pathway I desire. I know that getting into radio is not a good choice, but its hard to rule it out when I am so passionate about it. Oh well, I guess we will see. It's safe to say that I would have no desire in working anywhere in the Emerald city if I ended up going through with going into communications. I have to much self respect to want to be part of the CC Seattle team.
 
Radio is in a sorry state of affairs, and will only become more irrelevant, simply because the young demo doesn't care and will listen to their I-pod or stream instead. Personally, I'll get a good laugh when radio finally dies, because I have no sympathy for greed. (Radio today is run by the Walmart model GREED.) Their demise will be their own fault. (Take that you greedy B@$t@rd$)

It's been my experience that radio is no greedier than any other line of work. Any of you who've had experience with our health care system might know what I mean. I have doctors who care little for my health, but know how to milk my insurance plan. They set me up for all kinds of tests and exams for no other reason than they know they'll be reimbursed. THAT, ladies and gentlemen, is a greedy industry.

As for young people, and their use of radio, I find they complain a whole lot less about what they hear on the radio. Contrary to public opinion, a lot of young people use OTA radio. But it's combined with lots of other things. That seems to make them happy. We program radio for people to use it in short bites, not 8 hour sessions. That works for young people. Not so much for the retired people.
 
Other thing younger folks do is CHANGE as soon as "talk" appears. DJ chatter...stop set...even long imaging. SNAP. They're gone.
Used to be the poor people who married a "radio person" were at risk of losing fingers if they tried to change (or turn off) station when "the DJ started to talk". Now it doesn't matter as much ... you tend to know you're not really going to miss anything entertaining!!
 
Other thing younger folks do is CHANGE as soon as "talk" appears. DJ chatter...stop set...even long imaging. SNAP. They're gone.
Used to be the poor people who married a "radio person" were at risk of losing fingers if they tried to change (or turn off) station when "the DJ started to talk". Now it doesn't matter as much ... you tend to know you're not really going to miss anything entertaining!!

It's all a matter of what the DJ's put into their shift. I have listened to a wide array of personalities over the few years, some good, some bad.
 
Here are a couple trends I do not understand that I've noticed more and more lately.
1. The station that goes from a song straight into a commercial, not even a station ID in between. What are programmers trying to do there? Won't we tune out anyway when we realize it's a commercial?
2. I'm noticing, especially on a lot of CC stations that the jocks aren't even mentioning their names. What's up with that? I recorded KKRZ for an hour and 41 minutes about a month and a half ago and not once did the jock say his name. Around the same time, someone else was recording an aircheck in Los Angeles of KIIS that I recently acquired in a trade. Although it's pretty widely known who the midday jock on that station is, it seems a little odd that she doesn't say her name.
3. I'm noticing this on a lot of Entercom stations. What's the point of having DJs if you're only going to let them talk once per music set?
 
2. I'm noticing, especially on a lot of CC stations that the jocks aren't even mentioning their names. What's up with that?

Some of the earliest DJs back in the 1920s didn't give their names either.

I also notice a lot of commercials voiced by celebrities who don't identify themselves.

Maybe we're all too focused on the first person, and not enough on the message.
 
Here are a couple trends I do not understand that I've noticed more and more lately.
1. The station that goes from a song straight into a commercial, not even a station ID in between. What are programmers trying to do there? Won't we tune out anyway when we realize it's a commercial?
2. I'm noticing, especially on a lot of CC stations that the jocks aren't even mentioning their names. What's up with that? I recorded KKRZ for an hour and 41 minutes about a month and a half ago and not once did the jock say his name. Around the same time, someone else was recording an aircheck in Los Angeles of KIIS that I recently acquired in a trade. Although it's pretty widely known who the midday jock on that station is, it seems a little odd that she doesn't say her name.
3. I'm noticing this on a lot of Entercom stations. What's the point of having DJs if you're only going to let them talk once per music set?

Doesn't CC ban their DJ's from having free reign over the playlist? I thought I heard somewhere that you have no say in what you play if you work for CC. If I DID end up going into radio, I would not be interested in working for a corporation that wouldn't even let me have that simple control. I find that "good" radio comes from DJ's that have fun with what they do and play songs for certain occasions or for enjoyment.

I always enjoyed the DJ's on "The Mountain", and how they would play sets of songs that all had relation to each other just because it was fun (they do the same thing on KINK). Many of those DJ's inspired me to want to be a DJ.
 
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Doesn't CC ban their DJ's from having free reign over the playlist?

DJs have never really had "free reign" over their playlist. That's radio mythology. Alan Freed picked his own music in Cleveland, but he bought airtime from the station, and his sponsor was a local record store. By the time he moved to WINS in NYC, he had a music director who told him what to play. Some non-commercial stations allow their DJs to pick their own music. But not all.
 
DJs have never really had "free reign" over their playlist. That's radio mythology. Alan Freed picked his own music in Cleveland, but he bought airtime from the station, and his sponsor was a local record store. By the time he moved to WINS in NYC, he had a music director who told him what to play. Some non-commercial stations allow their DJs to pick their own music. But not all.

Locally, you can tell that the KZOK personalities select music. You can also tell that the KJR personalities do not.
 
Some of the earliest DJs back in the 1920s didn't give their names either.

I also notice a lot of commercials voiced by celebrities who don't identify themselves.

Maybe we're all too focused on the first person, and not enough on the message.

Ok, I don't mind the celebrity voiced commercials, but in this day and age, I would think the DJ should mention their name at least once an hour.
 
Hmm maybe not. I always like to know who is on the other end of the mic. As for picking the music on stations, I'm not sure how I feel about that. I feel like I wouldn't mind unless we have an all request hour. I would think if we're going to run an all request hour, it actually needs to be all request. Also on this topic, why don't very many stations have a DJ in during interactive shows? KSKR is completely jockless while powered by Jelli, and WLHT is interactive on weekends completely jockless. Only WARH, which has an interactive night show has a jock on the air during that period.
 
Hmm maybe not. I always like to know who is on the other end of the mic. As for picking the music on stations, I'm not sure how I feel about that. I feel like I wouldn't mind unless we have an all request hour. I would think if we're going to run an all request hour, it actually needs to be all request. Also on this topic, why don't very many stations have a DJ in during interactive shows? KSKR is completely jockless while powered by Jelli, and WLHT is interactive on weekends completely jockless. Only WARH, which has an interactive night show has a jock on the air during that period.

That doesn't make any sense to me either. I wonder how KJAQ 96.5 works... as it is effectively one big jukebox. CKLG 96.9 in Vancouver has a jukebox like format while having fun and interesting DJ's.
 
Also on this topic, why don't very many stations have a DJ in during interactive shows? KSKR is completely jockless while powered by Jelli, and WLHT is interactive on weekends completely jockless.

The inspiration was the same user-generated-content idea that makes message boards and Facebook popular. No DJs in either place.
 
I'd call Facebook or a message board like this one more similar to a Ham or CB radio, not music radio. I would think that the DJ could add a greater level of personality to an already interactive station.
 
I'd call Facebook or a message board like this one more similar to a Ham or CB radio, not music radio. I would think that the DJ could add a greater level of personality to an already interactive station.

It takes a special type of person to keep his own ego out of the way. I haven't run into many of them lately.
 
It takes a special type of person to keep his own ego out of the way. I haven't run into many of them lately.

I have run into quite a few; it just depends on the station. There are certain personalities who love what they do, and it shows in their on air performance, while others are just trying to be flashy. I certainly know which radio personalities I would not want to emulate if I ever went into radio.

This will be the ONLY time that I say this... but I have to commend some of the personalities on KKWF and KMPS. I have run across many who seem to really connect with the listeners in fun and interactive ways.
 
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Celebrity-voiced commercials? I hear that a lot on KBKS 106.1. Someone like One Direction or Rihanna will introduce the song, like "Hey, I'm One Direction" (song sample) "and this is my new single, "The Story of My Life, on KISS-FM". Then they go into the song.
I don't know if they really NEED this at all - DJs can introduce it! It's just putting in more $$$ into the radio station and owner (usually Cheap Channel)

-crainbebo
 
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