So, the rules changed since they were required to divest WMMR? If they hadn't been required, WMMR would be long gone and we'd be listening to traffic on the 2s on 93.3. It's a shame CBS didn't go for 106.9 the 2 times it was up for sale. KYW simulcasting on 1060 & 106.9 would be good.
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I thought they did, and got outbid twice.
The divestiture 15 years ago of WMMR had to do with the DoJ and an issue involving revenue share in the market... not the FCC rules.
http://www.americanradiohistory.com...BC-1996-11-25-OCR-Page-0034.pdf#search="wmmr"
Today, the FCC criteria is genearlly 8 stations cap per major market (based on number of signals) where, if two are TV, up to 5 may be either AM or FM for a total of 6 radio stations.
The reason for the DoJ intrusion had to do with the merger and consolidation frenzy in the years after consolidation was approved.
Perhaps they should dump news and go all sports along with WPHT. Then CBS could have 4 sports stations.
J
Jul
Guest
I would not be in favor of KYW dropping news. WPHT yes for sports.
E
Eagle
Guest
Oh, Julius...
And all 4 could broadcast the Phillies games.
F
FredLeonard
Guest
Maybe between the four of them, they could provide good signals to the entire market. 1060 is lousy in Bucks County. 1210 has a "bad signal" in most of the Chester County. ....
When I first saw Bill's post, my original thought was maybe he is being sarcastic or starting a contest for silliest idea. But under current circumstances, it might make more sense than putting the Phillies on 1210 plus a few weak stick, high-end of the band suburban stations.
When I first saw Bill's post, my original thought was maybe he is being sarcastic or starting a contest for silliest idea. But under current circumstances, it might make more sense than putting the Phillies on 1210 plus a few weak stick, high-end of the band suburban stations.
I was being sarcastic. I think it is rediculous that the Phillies are on 94.1 and 1210 (and 98.1HD3 & 4) at the same time when 610 is broadcasting something that no one is listening to.
Put the Phillies on both WIPs and keep the talk on 1210.
U
Unregistered
Guest
Is cbs able to buy another FM station & air KYW on it. ? ( & on 1060 )(simulcast).
F
FredLeonard
Guest
How do you tell when your general manager is lying?
His lips are moving.
After all, these guys come out sales.
His lips are moving.
After all, these guys come out sales.
Many come out of sales, and there are some from the product side, too. You are generalizing.
However, the reason so many come from sales is that they understand the business side, and a manager is in charge of the business... not just the programming.
Stereotyping all managers as liars is, of course, just simply insane.
And flip WOGL to sports while they're at it. WIP needs another FM competitor.
F
FredLeonard
Guest
The generalization is valid.
Understanding sales is not the same as understanding business. And they are in charge of the programming side but they don't understand programming. Newspapers build a "Chinese wall" between editorial and programming sides. Maybe there's something to be learned from that.
Understanding sales is not the same as understanding business. And they are in charge of the programming side but they don't understand programming. Newspapers build a "Chinese wall" between editorial and programming sides. Maybe there's something to be learned from that.
U
Unregistered
Guest
The better question is why anyone takes the trolling seriously.
No, it is not valid as long as there is a significant number of managers who "get" and respect the programming and the need to satisfy the users first in order to get advertisers. As potential managers rise in the ranks, the ones that understand the balance between product and revenue and expenses are the ones who become good administrators.
And the managers in the smaller markets... thousands of them... are also owners and they know quite precisely what it takes to be successful since those owner-operator stations have the most cruel ratings system of all: the cash register at client businesses.
There are many managers who realize that selling the #1 station is a lot easier and a lot more profitable than selling the #10 or #20 station so they work hard with programming to get ratings. It's not a very hard concept to grasp; I figured it out at age 18 and put the concept to work immediately... I've met hundreds of other managers with the same outlook.
Newspapers deal in facts and opinion, often in direct conflict with the interests of sales. 90% or more of radio stations deal in entertainment and music, where there is no need for separation. The remaining sports and talk stations are not "the station of record" so there is no need to isolate programming from the realities of sales.
It's really different when a market has one major news paper while it has 30 radio stations.
Of course, I find it quite droll that you use newspapers as a model for anything today.
I hope you are being sarcastic; WOGL is the #5 billing station in the entire 44 commercial station market. It is also co-owned with WIP.
I think it was sarcasm. He was saying flip WOGL to sports after all the two other CBS AM stations are flipped to sports. Then CBS could have 5 all sports stations and put the Phillies and Eagles on all five when they are playing except when both are playing at the same time. Then, one game would have to be on 3 stations and the other game on 2.
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