"Does it [name] really make any difference?" No, it doesn't. .
"The cume, possibly a better measure of a very lightly listened to station, for WMCA and WNYM is, each, greater than that of WBAI on average. Considering that both the Salem stations are AM, and the useful coverage is less than an ESB FM, that means that either of them does have at least somewhat greater listening than WBAI. "
-WNYM has daytime hours when they are at full power and still have 300-400 listeners. You know the numbers as well, or better, than I.
"Of course, in the real world WNYM and WMCA pay their bills and pay their staff and their vendors. WBAI so often does not even do that. "
-On the surface that is a fair, if somewhat snarky (again) point. Then look at HOW they pay those bills. And endless parade of religionist hucksters on 570. A parade of third-tier propagandists who daily accuse Democrats and President Obama of being: Socialist. Communist. Kenyan. Muslim. Trying to destroy America. I don't know if you've ever been able to actually hear this garbage, but calling it "bilge" is being charitable.
I did not say AM is dead. But that is clearly the trend. Even the top billers such as 660-880-1010 are going to have unsaleable demos in 4-5 years. You mention that at one time WPAT was in the top-ten (12+?) Well, at that time WABC was often #1 while they were Top-40. Ironically, they are almost out of the top-40 in saleable demos now.
I understand your point about the diversity of Asian communities. But it is an under-served audience and it IS time for an FM -even if it must be block programmed.
"As to calling Mr. Liu's stations "rimshots" 1480 is not a rimshot... it is licensed to New York City." The COl may be. The signal is not. Fourteen years ago Mr Liu made a well intentioned effort to replace the loss of a Pop Standards format using that stick. He even had a billboard here in Manhattan. The signal was nearly unusable in most of the City and the station ridiculed. There may be some miracle of propagational alchemy that hops that signal over Manhattan into Queens where the Chinese are....but, it is time for an FM.
Chan/NYC