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All News Ends in Houston
- Thread starter TheBigA
- Start date
U
Unregistered
Guest
...and for all practical purposes so is ATL's
IS THIS A PREDICTION OF WHAT WILL HAPPEN AT 106.7, WHICH CANNOT DO ANYTHING TO IMPROVE RATINGS?
Nearly three years after launching Houston’s first FM all-news radio station, Radio One has pulled the plug on “News 92” KROI. The station aired its last broadcast today and is now stunting as all Beyoncé “B-92.” Radio One cites “sustained poor ratings performance and significant financial losses over the past three years” in making the decision. KROI had a 0.9 share (6+) in Nielsen’s September survey.
Nearly three years after launching Houston’s first FM all-news radio station, Radio One has pulled the plug on “News 92” KROI. The station aired its last broadcast today and is now stunting as all Beyoncé “B-92.” Radio One cites “sustained poor ratings performance and significant financial losses over the past three years” in making the decision. KROI had a 0.9 share (6+) in Nielsen’s September survey.
Houston radio folks point to the weak signal as reason for bad ratings. Same can be said about 106.7.
Then again, in many cities, all-news is on AM, and it's getting great ratings.
As of today Houston will be the largest market without an all news station I'm surprised Radio One let it run three years. It sounded good,but it's a tough sell. So in the top ten markets there are two each in New York and DC, even though WCBS runs some sporting events and WNEW will be running play by play as well, KNX in LA,WBBM in Chicago with The Bears and The Cubs next year and KYW in Philly. KRLD and WBZ run news during the day and talk at night.
L
LegalTender
Guest
106.7 has a decent signal and a 1.6 share. Full-time staffing is roughly a third of KROIs and three are Fox5 combos.
A
Avid Listener
Guest
Just hazarding a guess here, but I suspect the success or failure of an all-news radio station depends on a combination of signal strength, competition from other sources for local news, amount of local news content as opposed to simply plugging into some national feed, how much important news actually happens in the city, and possibly the personality and likeability of the on-air talent. Success is the result of a "perfect storm" situation when all the factors are working.
106.7 has a very powerful signal. It's just that it's a move-in with its transmitter located farther away than most.
104.7 The Fish is on the same tower at the same height but with 33% of the wattage. They certainly have no problem getting ratings. Yes, The Fish targets a different audience, but its success suggests that WYAY could get ratings with the right programming.
104.7 The Fish is on the same tower at the same height but with 33% of the wattage. They certainly have no problem getting ratings. Yes, The Fish targets a different audience, but its success suggests that WYAY could get ratings with the right programming.
They got pretty good ratings with country once upon a time. It may happen again with Icon. Not that I'm starting a rumor.
R
Rick Rose 2.0
Guest
Cumulus has made the station a joke and I wonder if its making more profit now. There was no format hole for a news/talk station in this city and filling it is just stupid. I bet Nash Icon would really help 106.7fm out. An intown only signal for a country AC station station is stupid might as well give up being news/talk. Not even co-anchors most of AM drive.
The Fish Stick is between Loganville and Winder. IIRC it's the tallest tower in the ATL. So tall WYAY can't go a full 100k.
WYAY is a full class C (the only other one in ATL is WSRV). But, being that far out of town, building penetration isn't going to be good downtown.
All-News was a unique format for Atlanta, and it was gradually, albeit slowly, gaining listeners. News-talk is not a unique format for Atlanta, by any means, and WSB was already well-established.
I doubt it. They have three country stations there already. The format wheel hasn't landed on the final choice yet.
I don't think just being unique is the motivation. Being successful is the motivation. New York has two all-news AMs, and both are in the Top 10.
Radio One owns the station, so my guess would be some flavor of urban.
A
Avid Listener
Guest
P
purpledevil
Guest
Given the limbs that Radio One has already went out on with KROI here in Houston, I actually doubt this. Under Radio One's stewardship, the former KRTS Seabrook, Texas (now KROI) has seen:
90s as "92FM"
Spanish as "La Mera Mera"
Gospel as "Praise 92-1"
All news as "News 92 FM"
All Beyoncé all the time as "B92".
I have the feeling it will end up an AC to shave a few shares off of market leading KODA, catapulting RO sisters KBXX and/or KMJQ back to the top two.
As mentioned, we have a plethora of country, both on full market and rimshot signals. Wild card may be something to compete with The Eagle. They've done extremely well recently with their classic rock format, and with the loss of 93-7 KKRW to Urban, The Eagle is the only rock game in a town this size. It'll be interesting to see what happens when the Beyoncé stunt comes to a close.
I respect Radio One on their All News try. They held out for 3 years. The supported the station. I have NO respect for Cumulus, which chopped 106.7's All News format....what?..about 10 months in? The PD (or was it ND?) Marshall Adams left not long into the format when Cumulus wanted to put paid shows on during weekends. That essentially showed you what the company was thinking. All News is a format that needs TIME (and a huge news story) to build an audience. Some promotion/publicity would help, too.
R
Rick Rose 2.0
Guest
i thought it was more like 6 months before the weekend morning format killer. I do not think radio one was 24/7 news in Houston ever. Think it was weekdays 5am to 11pm or something like that. Maybe Cumulus should have followed CBS's lead in Dallas and Boston and never actually attemped 24/7 news and just did it 5am to 8pm. Now they thrown in the towel for AM drive but still attempt PM drive.
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