The announcement was made on-air. "Bubba The Love Sponge" will run 24/7 on 98.7 for the next 30 days! After Feb. 5th....who knows
Stay tuned
Stay tuned
An upgrade to the 98.7 signal was also alluded to, but if that were possible, wouldn't CBS Radio have already done it?
A translator in the market has applied for an upgrade and indicates it will relay 98.7. Maybe that was what he was alluding to?
The 98.7 can't easily be upgraded; Entercom had to downgrade 'KTK in Gainesville to upgrade the former WISP 98.7 over 15 years ago. I doubt they're willing to do so again.
I hope they don't try the Bubba + Dinosaur rock format again. They should do something new and different, either go hot talk and go head to head with the Phallus, or pick an eclectic "Jack" format, and go with that. Not all Bubba listeners want to listen to 80's hair rock. They could mix it up with hip-hop and oldies and contemporary music.