When Northern Kentucky University acquired 105.9 in Middletown to simulcast its Adult Alternative non-commercial format from 89.7 WNKU, it also got 910 WPFB Middletown, sister station to 105.9 WPFB-FM. 105.9 became WNKN but what does 910 do? Its call letters are still WPFB. Does it also simulcast the FM's Adult Alternative format?
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Question about 910 WPFB
- Thread starter Gregg.
- Start date
Yes it simulcasts the FM stations, it's an afterthought, they've been trying to sell the facility as soon as they got their hands on it almost 4 years ago. I would like it if NKU put some NPR/PRI/APM spoken word programming on the AM signal, maybe as an alternative to WVXU, but it's cheaper and easier to simulcast, and they'll keep doing it until the station is sold to an ethnic/religious broadcaster or just goes silent.
R
Radio 25
Guest
Wpfb
It is a sad state of affairs that Northern Kentucky University sits on WPFB. They have overpriced the property. They have no ratings and no revenue.
There too many in the business who believe the market is dead. Perhaps they are right.
There have been critics who said the Middletown market cannot support the station with only revenue from high school sports broadcasts. First the new owner or GM they hire must understand that with the right format they can secure an additional audience and revenue base from Springboro, Lebanon, Trenton, Monroe and Fairfield Township.
Before you say it can't be done - I ask you if you have done the numbers. I have run the numbers and while the station will never bill a million dollars per year, there can be a profit. Now in order to achieve this you will have the think outside the box with your programming elements as well as how you sell the station and website.
It really doesn't seem to matter what we think because NKU has their white elephant and doesn't have either the interest or experience to do something with the station on their own. Is it tough to make it on the AM dial? Sure, but there are stations, maybe only 3 out of ten, that are making it. The old CLU Country doesn't stand a chance because of its weak signal and poor audio processing.
WDJO is most likely not making doing great sales despite the efforts of Tony Bender and Pat Barry. This station could make additional money but will still have to make some additional programming elements available .
It is a sad state of affairs that Northern Kentucky University sits on WPFB. They have overpriced the property. They have no ratings and no revenue.
There too many in the business who believe the market is dead. Perhaps they are right.
There have been critics who said the Middletown market cannot support the station with only revenue from high school sports broadcasts. First the new owner or GM they hire must understand that with the right format they can secure an additional audience and revenue base from Springboro, Lebanon, Trenton, Monroe and Fairfield Township.
Before you say it can't be done - I ask you if you have done the numbers. I have run the numbers and while the station will never bill a million dollars per year, there can be a profit. Now in order to achieve this you will have the think outside the box with your programming elements as well as how you sell the station and website.
It really doesn't seem to matter what we think because NKU has their white elephant and doesn't have either the interest or experience to do something with the station on their own. Is it tough to make it on the AM dial? Sure, but there are stations, maybe only 3 out of ten, that are making it. The old CLU Country doesn't stand a chance because of its weak signal and poor audio processing.
WDJO is most likely not making doing great sales despite the efforts of Tony Bender and Pat Barry. This station could make additional money but will still have to make some additional programming elements available .
R
Radio 25
Guest
Bizman, have you run any numbers on operating cost and projected revenue?
Do you have a format in mind?
Have you looked at how local you can program the station to be more than a Middletown radio station?
I hope there is someone with the interest to invest because the station can make a profit. I have run the numbers.
You must have a GM / owner who understands the pros and cons of AM radio.
That person must know how to sell the station and make sure the format is on target and affordable.
I lot of people believe WPFB is dead. Right now it is and NKU seems to not wanting to or know how to get do something positive with.
Let's bring life back into WPFB.
Do you have a format in mind?
Have you looked at how local you can program the station to be more than a Middletown radio station?
I hope there is someone with the interest to invest because the station can make a profit. I have run the numbers.
You must have a GM / owner who understands the pros and cons of AM radio.
That person must know how to sell the station and make sure the format is on target and affordable.
I lot of people believe WPFB is dead. Right now it is and NKU seems to not wanting to or know how to get do something positive with.
Let's bring life back into WPFB.
Radio 25,
I worked there many years ago. Went another direction in life because I couldn't make enough money, but the love for radio and WPFB are still alive. I know things have changed a lot since I was in the business. I would need to join with someone who knows the business and would form a partnership. I think NKU over paid for the stations and they don't want to admit it. It's easier to ignore a problem than to face it.
The frequency is good, the tower is located between to metro areas that are merging together. There are 600,000 people and many businesses in Butler and Warren counties. I need more info to do projections. Just throwing it out there right now to get any indications of interest.
As for WDJO, it has very few listeners. The advertisers get no results and it's a hard station to sell. Even at a few bucks a spot. I enjoy the music during the day but can't even receive it in the metro area at night. The people working there now, know the business but the frequency is a killer. Not sure they will ever make money.
I worked there many years ago. Went another direction in life because I couldn't make enough money, but the love for radio and WPFB are still alive. I know things have changed a lot since I was in the business. I would need to join with someone who knows the business and would form a partnership. I think NKU over paid for the stations and they don't want to admit it. It's easier to ignore a problem than to face it.
The frequency is good, the tower is located between to metro areas that are merging together. There are 600,000 people and many businesses in Butler and Warren counties. I need more info to do projections. Just throwing it out there right now to get any indications of interest.
As for WDJO, it has very few listeners. The advertisers get no results and it's a hard station to sell. Even at a few bucks a spot. I enjoy the music during the day but can't even receive it in the metro area at night. The people working there now, know the business but the frequency is a killer. Not sure they will ever make money.
Well, as you know, i have knocked on their door a couple of times. They've never been reasonable with the selling price. Of course, "Reasonable" has a different definition to you and me.I'd love to find a partner and buy this station at the right price. There must to be something we could program that would work on this station. I know there's potential here. Anyone?
I am pretty sure that 250 could take it. Question is, is this cheap enough.
Pretty sure 1320 could be had for around 325...
R
Radio 25
Guest
Who wants to partner to after WPFB
jry - what figure would you pay for WPFB?
Plus, would you put the Christian format on the station or is there another format you would be interested in for the station?
If you do something with it I would like to be part of the project.
This station can make money and I can show anyone interested that it can.
NKU maybe in a state where they could use some cash and get WPFB off their books.
Kert
jry - what figure would you pay for WPFB?
Plus, would you put the Christian format on the station or is there another format you would be interested in for the station?
If you do something with it I would like to be part of the project.
This station can make money and I can show anyone interested that it can.
NKU maybe in a state where they could use some cash and get WPFB off their books.
Kert
The reality check is, first, Middletown is dying. Secondly, if you live in Middletown (or Trenton, or Springboro, or Lebanon) you likely work somewhere else in the Cin-Day Metroplex, and thus are going to continue listening to one of the myriad stations serving the larger area. The retailers all have Dayton or Cincinnati stations (if not XM or Pandora) on in their stores. You'll be starting from scratch, on a band few listen to (except for WLW) with almost no retail base. I don't see where the money is, even if you had local jocks and local news. Maybe with an FM translator but that's a big if
Gr8oldies
All those points you made are true. If this was a no brainer someone would have purchased it by now. There are always doubters. That’s how you make money. Maybe big money. Someone had to try sports on radio, talk, music, religion and so on. Someone took the risk and it worked. Surely with a station that's between to medium size markets there is something that would make money. Maybe something that hasn’t been tried yet.
All those points you made are true. If this was a no brainer someone would have purchased it by now. There are always doubters. That’s how you make money. Maybe big money. Someone had to try sports on radio, talk, music, religion and so on. Someone took the risk and it worked. Surely with a station that's between to medium size markets there is something that would make money. Maybe something that hasn’t been tried yet.
There is an FM covering the same areas as WPFB. 2500 watts but it is a non-com. It is now for sale. Write me for info.
WYNS does not cover the same area. AM 910 should be turned off to help clean up the AM band. Good luck trying to bring back a weak AM station that's been basically "gone" from anyone's consciousness for a long time.
WYNS does not cover the same area. AM 910 should be turned off to help clean up the AM band. Good luck trying to bring back a weak AM station that's been basically "gone" from anyone's consciousness for a long time.
Looks like WYNS coverage is similar to WPFB. Might make a good FM simulcast if you could stay non commercial on 910AM.
WYNS http://www.radio-locator.com/cgi-bin/pat?call=WYNS&service=FM&status=C&hours=U
WPFB http://www.radio-locator.com/cgi-bin/pat?call=WPFB&service=AM&status=L&hours=D
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The maps look similar, but WYNS would have no signal in populated areas to the south because of ClassX in Kentucky. The maps don't show the reality of co-channel interference, and the blue line is interference. ClassX on 88.9 would also cause adjacent channel interference. Not to mention the non-comm status. You'd be better of trying to find a translator. The 95.5 translator at the WLW site covers that area. It's loud here in Mason and West Chester.
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There is an FM covering the same areas as WPFB. 2500 watts but it is a non-com. It is now for sale. Write me for info.
Just did...
So jry, in YMO is 250 cheap enough? Is 1320 a better buy at 325? I thought NKU didn't act on a 425 offer in 2011?
NKU would probably like to have that 425 offer on their desk.... If you can get the real estate, 250 might be good. 910s problem it's hemmed in, pretty good and Middletown is a mess. I passed on 1320 at that price.... They tout 1320 as a full Cincinnati signal. I'd suggest someone use it as a low cost way to reach Northern KY. Do local sports, Freedom games, NKU sports.... All Northern KY centric.
It comes with real estate and the technical plant needs work.
NKU would probably like to have that 425 offer on their desk.... If you can get the real estate, 250 might be good. 910s problem it's hemmed in, pretty good and Middletown is a mess. I passed on 1320 at that price.... They tout 1320 as a full Cincinnati signal. I'd suggest someone use it as a low cost way to reach Northern KY. Do local sports, Freedom games, NKU sports.... All Northern KY centric.
It comes with real estate and the technical plant needs work.
I wonder if 106.7 WNKR in Dry Ridge would make an offer for 1320 WCVG? I know in the mid 90's they owned 1160 which was Northern KY based, and then sold it to what was then I believe Chancellor Media a year or two later.
I wonder if 106.7 WNKR in Dry Ridge would make an offer for 1320 WCVG? I know in the mid 90's they owned 1160 which was Northern KY based, and then sold it to what was then I believe Chancellor Media a year or two later.
At one time, Jeff wanted to lease 1160 from me. Then i do recall them making overtures on purchasing it.
If they were doing a classic country format, it could simulcast on 1320 or 910. Classic country does well on AM.
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