One more thing about running that promo:
I wonder if it occur to management how upset loyal listeners might feel when they hear, "Beginning MONDAY, JANUARY 19th, WMCA, NEW YORK's Christian Talk, will be no more!"
I'm sure the religious programming is an important part of many core listeners' lives. The importance of radio to listeners of other formats shouldn't be underestimated either. I don't think today's management realizes the impact the medium can have on people's lives and behavior. It's why radio advertising works. To me this kind of stunting shows just how little regard management has for the people who, in the final analysis, make the revenue possible.
If the station were about to change format, that would be one thing. But what's the point in perpetrating a cruel joke?
Obviously you can't let empathy for the audience dictate programming decisions -- there's a business to run -- but it's not very difficult to create the perception that somebody actually cares about the listener.
I wonder if it occur to management how upset loyal listeners might feel when they hear, "Beginning MONDAY, JANUARY 19th, WMCA, NEW YORK's Christian Talk, will be no more!"
I'm sure the religious programming is an important part of many core listeners' lives. The importance of radio to listeners of other formats shouldn't be underestimated either. I don't think today's management realizes the impact the medium can have on people's lives and behavior. It's why radio advertising works. To me this kind of stunting shows just how little regard management has for the people who, in the final analysis, make the revenue possible.
If the station were about to change format, that would be one thing. But what's the point in perpetrating a cruel joke?
Obviously you can't let empathy for the audience dictate programming decisions -- there's a business to run -- but it's not very difficult to create the perception that somebody actually cares about the listener.
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