Nbc universo

[mrtejano]

Nbc has decided to give MUN2 a face lift by rebranding it as NBC UNIVERSO claiming that they will air more sports in Spanish starting with THE SUPERBOWL. The change is supposed to happen February 1.

 

[jegrant]

Do they think that by putting a peacock on all their ho-hum cable channels, that it's going to suddenly get people interested? I'm beginning to think NBC/Comcast is as bad as most of the Canadian conglomerates - they have enough programming for a handful of channels, but instead it's repeated ad nasueam across dozens of networks.

http://variety.com/2014/tv/news/spanish-language-cabler-mun2-to-relaunch-as-nbc-universo-1201347484/

 

[newsmark]

they have enough programming for a handful of channels, but instead it's repeated ad nasueam across dozens of networks.

http://variety.com/2014/tv/news/spanish-language-cabler-mun2-to-relaunch-as-nbc-universo-1201347484/

I can't speak for how it works in Canada, but in the U.S. there's a big incentive to launch a new cable channel, even with unoriginal material: subscriber fees.

A major channel can essentially force cable systems to add new channels: "If you want to carry my major-popular-channel-that-every-viewer-expects, you also have to carry these additional channels--and pay us for each one."

 

[nathannah]

Do they think that by putting a peacock on all their ho-hum cable channels, that it's going to suddenly get people interested? I'm beginning to think NBC/Comcast is as bad as most of the Canadian conglomerates - they have enough programming for a handful of channels, but instead it's repeated ad nasueam across dozens of networks.

http://variety.com/2014/tv/news/spanish-language-cabler-mun2-to-relaunch-as-nbc-universo-1201347484/

If it gives NBC a constant home to put their sports programming in Spanish as planned...yes, it's actually a good plan. ESPN, Univision and Fox Deportes are doing very well, so it's natural that NBC should want to compete with that. The other factor is that mun2 used to subsist for years on music videos and reality programming; that's fine, but low-rated. A Spanish simulcast of the Super Bowl would bring desperately needed eyeballs their way, because everyone in the younger Latino market has been over the 'hip and wit' it' attempts at blending Spanglish that mun2 and MTV Tres have subsisted on for years (pretty much everyone in that market cringes at Spanglish).

 

[mrtejano]

Any info about Telemundo renaming as anything else too? Doesn't make sence to only rename mun2 and not Telemundo. Nbc latino would be a lazy name to rename it as, Nbc mundo? Or maybe mundo Nbc. Just like fox did with Mundofox.

 

[davideduardo]

A Spanish simulcast of the Super Bowl would bring desperately needed eyeballs their way

The research done on American rules football indicates that among Spanish dominant Hispanics there is very little interest. In general, if you like American football you are English dominant.

It would be interesting to know the ratings for the Spanish simulcast.

In all probability, the move is revenue driven and not viewer driven.

 

[nathannah]

Any info about Telemundo renaming as anything else too? Doesn't make sence to only rename mun2 and not Telemundo. Nbc latino would be a lazy name to rename it as, Nbc mundo? Or maybe mundo Nbc. Just like fox did with Mundofox.

Telemundo just had a rebranding two years ago, so they aren't going to switch anytime soon. The mun2 name was a remnant of an ownership made up by Liberty and Sony which attempted and failed to make both networks painful mixes of Spanglish, lazy film re-dubs and reality shows. NBC just finished undoning the damage of that regime a few years back.

Also, there's no way the TM broadcast affiliates would go with a rebrand; it was a struggle to get on even footing with Univision over the years, and to change out image packages, letterheads, news sets, mic cubes, graphics and everything else? The new TM logo had an additional year added on to get all the affiliates in-line and within their budgets. NBC Universo didn't have those issues to deal with since they're on cable; just look at ABC affiliates behind on getting the 2007 gloss logo out for the 2013 version. And of course UPN tried and failed to rebrand as the Paramount Network years back as their affiliates already mad about their bad schedule refused to go along with their makeover.

 

[davideduardo]

Telemundo just had a rebranding two years ago, so they aren't going to switch anytime soon.

You must mean a change in graphics, because the "brand" of Telemundo dates back to 1952.