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How Did Mark Thompson do On 100.3 2/2/15

How did Mark Thompson do with his daughter the "chick on the street" this morning? Did Brian call in? Just wondering..
 
How did Mark Thompson do with his daughter the "chick on the street" this morning? Did Brian call in? Just wondering..

I didn't tune in (as usual) but there is no way the program could live up to all of the hype that was given to it. It had got way outta hand. I started getting annoying emails from the Sound - "Can you call this number and leave a message for Mark to welcome him back?"

Uhhh... NO!

It is not my job to be part of his show prep. It is his job to create great must-listen-to radio to induce me to tune in. Mark and Brian occasionally pulled this off. Right now, I feel about him the way I felt when Mark and Brian first hijacked KLOS mornings in the 80's and took the music out of it too - I'd rather hear the usual fare of Boston, Lynerd Skinnerd and Santana (and that is really saying something) than him jabbering away all morning.
 
I didn't tune in (as usual) but there is no way the program could live up to all of the hype that was given to it. It had got way outta hand. I started getting annoying emails from the Sound - "Can you call this number and leave a message for Mark to welcome him back?"

Uhhh... NO!

It is not my job to be part of his show prep. It is his job to create great must-listen-to radio to induce me to tune in. Mark and Brian occasionally pulled this off. Right now, I feel about him the way I felt when Mark and Brian first hijacked KLOS mornings in the 80's and took the music out of it too - I'd rather hear the usual fare of Boston, Lynerd Skinnerd and Santana (and that is really saying something) than him jabbering away all morning.

You could have called the number and told him how you really feel about him coming back..:) Its pretty bad he has to solicit people to call him and welcome him back.. But he's not back..he's in Charlotte. Maybe Brian will come back to another station to compete with him ..That would be interesting.
 
I listened yesterday morning for about half an hour ..... BORING boring boring .... Oh they DID play one track by ..... wait for it .............................. Led Zeppelin
 
The February 6 Rewind feature that I wrote for LARadio.com concerns the day in 1987 when the entire KMET airstaff was fired. The station would become KTWV eight days later. Program director Frank Cody explained the format change: "When the best that album-rock radio can do in this market is repackage its old hits in a classic rock format, then album rock is history."

Eighteen years later and KSWD repackages the old hits in a classic rock format. Mark Thompson plays one song in a half-hour and it's by Led Zeppelin. I wonder what Frank Cody thinks now.
 
So two years ago Frank Cody was ill. He recovered and he still works in radio. He lives in Abiquiu, which is probably the most strangely-spelled town name in New Mexico. And I still wonder what he would think of KLOS and KSWD in 2015.

http://frankcody.com/Home.html
 
The old adage.."if it ain't broke....." Joe Benson is well known, did a music intensive morning show and didn't dominate his show. Why this change had to be made was baffling. Is Mark that great?
 
Someone at KSWD must think Thompson will do better in mornings than Benson did...but is there any precedent? K.M., have there been any instances of a longtime (at least ten years) morning show host being fired or moved to a new time slot and then replaced by someone who garnered higher ratings?
 
I heard that Mark and Brian weren't on speaking terms? Anyone else hear the same?
 
The old adage.."if it ain't broke....." Joe Benson is well known, did a music intensive morning show and didn't dominate his show. Why this change had to be made was baffling. Is Mark that great?

Well, its possible someone owes someone a favor.
I suspect Mark Thompson needed the money. His podcast with his wife probably didn't make much money. He has a name in radio from the Mark and Brian show and could go about anywhere for a radio job. It seems radio is hiring older jocks from the past lately.. Steve Dahl in Chicago is one just as an example. WLS Fm has Landecker, Robert Murphy, Dick Biondi, Jack Diamond and others. Would Joe Benson going to middays have to take a pay cut? Older DJ's are like an established brand. Like Coca cola, Pepsi, etc..you know they can't really go wrong hiring them. They may be getting them at a cheaper rate too. I see them trying to get Brian back to team with him.
I wonder if they thought Mark's young 22 year old daughter would draw a younger audience?
 
Someone at KSWD must think Thompson will do better in mornings than Benson did...but is there any precedent? K.M., have there been any instances of a longtime (at least ten years) morning show host being fired or moved to a new time slot and then replaced by someone who garnered higher ratings?

Several. Start with Ryan Seacrest replacing Rick Dees.
 
Several. Start with Ryan Seacrest replacing Rick Dees.

But, when was the last time a morning retread outperformed an established morning show? Mark is an LA radio legend, as is Dees, but their time is over. The Sound appears to be doing a good job promoting Mark's return but do listeners care that he is back? Time will tell.
 
But, when was the last time a morning retread outperformed an established morning show? Mark is an LA radio legend, as is Dees, but their time is over. The Sound appears to be doing a good job promoting Mark's return but do listeners care that he is back? Time will tell.

Maybe its an 'only in LA thing' but I never found either one individually, or the duo very entertaining. For a couple of years in the very early 90s (IIRC), their show was broadcast on San Francisco's KRQR (long defunct now - owned by CBS). Other than getting some publicity by helping to get a sitting San Francisco Mayor defeated (the idiot Mayor Jordan, who thought it would be a clever bit of publicity to take a shower with two morning radio DJs), their show didn't attract much interest or attention.

https://www.google.com/search?q=pho...FROM-NEWSOM-S-AFFAIR-PAST-2652452.php;920;570


I didn't know Thompson did TV. Are you sure it isn't the other Mark Thompson? The guy who works (or worked) for Fox, and started as a meteorologist? He was on Bay Area TV - prior to LA.

Final question - why would a decades-popular morning radio DJ need money, unless he was a bad investor? It's not like podcasts take a huge investment to record.
 
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Final question - why would a decades-popular morning radio DJ need money, unless he was a bad investor? It's not like podcasts take a huge investment to record.

I have wondered this for a long time now. It seems more common for folks in the entertainment industry -- radio, TV, movies, music, sports -- than for others. Maybe it's an ego thing, maybe it's a true love for their craft, maybe they are bad savers/investors, maybe because some fool will still pay them big bucks to keep going, I don't know.
 
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