You would be right they aren't targeting me.
I demand substance, entertainment value and talent.
You are ABSOLUTELY CORRECT.
Get an I-pod or generic MP3 player and load it up with the music YOU want. Problem solved.
You would be right they aren't targeting me.
I demand substance, entertainment value and talent.
You are ABSOLUTELY CORRECT.
Another thing to consider is the whole net neutrality issue. Traditional cable TV is beginning to erode and people opting for the Netflix, Hulu, Roku, Apple TV and people just not seeing the value in it anymore. ISPs are turning to the Internet as their main source of revenue (just wait until Sling TV goes live later this year, then there will be some serious hurt in cable subscriptions). Those data caps will become even more stringent, resulting in merging or shutdowns of music streaming services.
The mistake that corporations could do better as owners like they did (until recently anyhow, fittingly) with mcdonalds or radio shack could somehow transfer to radio never happened.
The "masters" in broadcasting are the listeners. Stations without them sell no advertising or attract no donations.
If you are not satisfied with what is on your local stations, you are too young, too old or not part of a group large enough to constitute an audience large enough to sustain a station.
People will put up with data caps. They put up with overpriced cable service. But still pay for it. If it's a perceived 'need',they will complain, but still pay for it.
Stubbornly keeping things status quo doesn't work in digital tech. Don't believe it? Check back in 5 years.
The mistake that corporations could do better as owners like they did
Like somehow they are going to discover IHeartRadio and think it's the best thing since Instagram, Spotify and YouTube.
Really? Is that the excuse you and other forum thugs use when you don't get your way?
You must be an old geezer maaaaaan. (doobie joint later no doubt).
Sad. Radio has to appeal to people like you instead of something better explains why music stations pay listeners to be a caller and news stations have to cover the latest killer to get people interested. Life in the toilet.
No wonder the commercials are gross medical products that repel listeners, or sales gimmicks from retailers trying to sell crap only the young & dumb are stupid enough to buy. You deserve each other.
It used to be tv and radio brought families together but now tears them apart. The devil is proud.
As I said, people act differently when they're in school than when they have a job. They act differently when their parents pay for everything than when THEY have to pay. Adult life revolves around time and money. Those are the restraints that govern how you live. OTA radio is cheap and easy. That's why the boomers are so angry they can't find what they like any more. Cheap & easy is a very addictive drug. And truthfully, nothing is cheaper or easier.
But here's the other thing to remember: Don't blame radio companies for the shortage of programming for people over 55. If it was up to the people in radio, we'd gladly continue programming oldies and other music formats that appeal to boomers. It's cheaper and easier to program to boomers than Gen Y. The problem is we can't get anyone to pay for it. Fix that problem, and we'll gladly program boomer radio forever.
Which means they have more money to pay for the pay version of Spotify, or whatever new streaming model crops up in a few years to replace it.
But it's THEIR money, which means they're more careful with it. The reason Pandora's stock dropped 20% on Friday is partly because fewer people are opting for the subscription version. Same with Spotify. Other subscription-only services like Rdio and Songza have smaller user bases than the free services. So 20-somethings are spending money on other things, not music services.
Pandora's stock dropped 20% because their revenue was $8 million short of projections.
I said the stock dropped "partly because fewer people are opting for the subscription version." The key word is PARTLY.
If all the news is so good, and everything is growing by so much, why is revenue not meeting projections?