WOGL's Throwback Thursday

[oldies76]

before you start telling me about "everyone else I talk to doesn't like hearing them over and over either", until you and the "everyones" comprise more than 50% of the audience, I'm not swayed by the argument.

I'm not going to argue what you've written above. But I will still say this, regardless of the ratings, regardless of the markets, regardless of this and that, WOGL has the better playlist of any major market classic hits station from NYC to L.A. It's evident what they are doing works, averaging a 5.6 since the beginning of the year. Call them a holdout, it still works and works well.

If L.A.'s residents are content in hearing over and over 275 played to death, recycled 70's and 80's classic hit radio standards, then so be it. They have no choice. Real music likers know better.

 

[oldies76]

You don't live in Philly, so you don't factor into their programming.

Listening 1800 miles west still gives me the same conclusion. BETTER PLAYLIST.

 

[oldies76]

The comparison is with KRTH, also owned by CBS. But WCBS gets better numbers than WOGL.

And WOGL's 5.6, is far better than that 5.0 out west, with far more musical selections.

 

[davideduardo]

I'm not going to argue what you've written above. But I will still say this, regardless of the ratings, regardless of the markets, regardless of this and that, WOGL has the better playlist of any major market classic hits station from NYC to L.A.

For you.

It's evident what they are doing works, averaging a 5.6 since the beginning of the year. Call them a holdout, it still works and works well.

Nonetheless, KRTH has a better share in Los Angles than WOGL does in Philly in 25-54. Again, for the business of radio, 12+ is totally irrelevant... which is why Nielsen gives the data away for free.

If L.A.'s residents are content in hearing over and over 275 played to death, recycled 70's and 80's classic hit radio standards, then so be it. They have no choice. Real music likers know better.

KRTH has improved its share considerably since they confined the playlist to full consensus hits.

 

[davideduardo]

And WOGL's 5.6, is far better than that 5.0 out west, with far more musical selections.

LA metro has 72 commercial stations vs. 44 in Philly. Obviously the shares in LA will be considerably more diluted.

Similarly, WOGL cumes 980 thousand listeners a week, while KRTH reaches 2,800,000 listeners.

 

[TheBigA]

They have no choice. Real music likers know better.

How would you know? You don't live in LA, and you don't live in Philly.

People who live in LA knows they have lots of choices. But prefer KRTH.

 

[K.M. Richards]

Similarly, WOGL cumes 980 thousand listeners a week, while KRTH reaches 2,800,000 listeners.

Gee, that's ... THREE TIMES the number of listeners to KRTH than to WOGL. I wonder if oldies76 can find a couple million people who "know better"?

 

[oldies76]

I wonder if oldies76 can find a couple million people who "know better"?

I have....they're scattered all around the L.A. basin and the rest of the country intermingled with your average listeners.

The couple million+ "music fans" do know better. They don't put up with 275 repeated recycled songs. They know better whether in L.A. or Philly or Lima, Peru! In other words, millions of people like myself and the poster on the classic rock thread, which you referenced as similar to oldies76. Average listeners and music fans are two distinct enchiladas!

Boy KM, you must really enjoy listening to that lost hit...."Will it Go Around in Circles........." or better yet...."Going in Circles".

It's ok though, you guys have jobs to do and I'll just continue to listen to local radio and beef up the music collection. But heck, I've learned quite a bit too.

 

[oldies76]

How would you know? You don't live in LA, and you don't live in Philly.

People who live in LA knows they have lots of choices.

And music fans who live locally here, also know better, ala 690 and 95.5!

Goodnight Big A!

 

[davideduardo]

And music fans who live locally here, also know better, ala 690 and 95.5!

Goodnight Big A!

Yes, a total of 6,900 people listen to it once a week and the average audience size is between 100 and 300 depending on the daypart.

I don't think there is any way they could be making money on that kind of audience. Sure, it is a market that does not use ratings much for sales but with that audience size local direct accounts are not going to get any traffic from such a small number of listeners.

 

[davideduardo]

I have....they're scattered all around the L.A. basin and the rest of the country intermingled with your average listeners.

But in any single city there are not enough of those obscure oldies lovers to make a station profitable.

This is a case where it goes beyond absurd into the realm of insanity to expect a commercial radio station to fulfil the needs of a few hundred people in each market area.

 

[TheBigA]

And music fans who live locally here, also know better, ala 690 and 95.5!

I know a lot of "real music fans." People who live for music, and attend at least two concerts a week. They're in my audience. I see them at shows. And you don't represent them. You don't attend as many shows as they do. You're not as committed to all genres of music as they are. You're not as open to new music as they are. They are the real music fans.

 

[chrocket87]

Can we please leave the bitching about K-Earth (if that subject hasn't been argued to death already) on the Los Angeles boards? Thanks.

 

[K.M. Richards]

Can we please leave the bitching about K-Earth (if that subject hasn't been argued to death already) on the Los Angeles boards? Thanks.

Forgive him, rocket. He only knows how to post complaints about small playlists and KRTH is his favorite target. If he didn't have KRTH to compare every station he likes against, he would have nothing left to say. That nothing has changed from all his ranting matters not to him. He is Don Quixote and small playlists is his windmill. Occasionally I have thought he was finished with the matter, but he always comes back like a bout of the flu that you thought you were over but which returns as a severe case of bronchitis. I mean, what do you do?

 

[oldies76]

Forgive him, rocket. He only knows how to post complaints about small playlists and KRTH is his favorite target.

Too bad you weren't on RD before June 2014. (or maybe you were). Either way, that's not what I usually post about.

Colorado, 70's and 80's hits, 50's and 60's hits, San Diego, Philadelphia, New York....lots of prior posts (as far back as 2007) that have nothing to do with KRTH. If you only knew KM.......

 

[K.M. Richards]

Too bad you weren't on RD before June 2014. (or maybe you were). Either way, that's not what I usually post about.

Colorado, 70's and 80's hits, 50's and 60's hits, San Diego, Philadelphia, New York....lots of prior posts (as far back as 2007) that have nothing to do with KRTH. If you only knew KM.......

Fine, then how about going back to those subjects instead of finding excuses to disagree with us?

The generalization is based on your most recent (past several months) behavior. Very few people would look farther back than that if they were trying to get a sense of your views.

 

[Unregistered]

Yep. In the first 3 books of 2015, KRTH was 4th in 25-54, while WOGL was 9th.

In the key 35-44 demo, KRTH was 4th while WOGL was 12th.

Hi David. I was wondering how many books does a radio station need before they start to make changes? The reason I was asking is because WOGL has be 12th 3 months in a row in the all important key demo. Will this force them to progress and start playing more 80s and some 90s songs and remove their 60s songs from their playlist.

 

[AM/FMRAINMAN]

Yep. In the first 3 books of 2015, KRTH was 4th in 25-54, while WOGL was 9th.

In the key 35-44 demo, KRTH was 4th while WOGL was 12th.

Hey David. I was wondering, how many books is it before a station starts to pay attention. Also do you think this will force WOGL to play more 80s and 90s and remove all of the 60s music if the numbers do not change?

 

[K.M. Richards]

Also do you think this will force WOGL to play more 80s and 90s and remove all of the 60s music if the numbers do not change?

You realize that for WOGL's biggest booster, what you suggest is heresy.

 

[AM/FMRAINMAN]

You realize that for WOGL's biggest booster, what you suggest is heresy.

I was going on David Eduardo's numbers that he's had...since he did program radio stations. I just like would like to really see the station evolve and sound like the other CBS Classic Hits stations...or better yet sound like WRBQ in Tampa...which is now owned by Beasley. That station is very well run and programmed.