Funny that no one ever talks about the #1 station in town. Or #1 in Rochester.
Seriously? Check some of my previous posts.
Again, WYRK is #1 Persons 12+ and quite likely, tops in most of the key demos. Why? Because country is cool and contemporary. Because it's a good station. Because WYRK super-serves its clientele. The fact that it has no serious U.S. challenger on the FM band doesn't hurt. (WXRL-AM and the new low power country FM from across the river can't compete on equal footing.)
Although meaningless, the 12+ has a few surprises: Kiss and Star slipping as much as they did? 97 Rock bested by its Classic Hits sister? WBUF with its weakest showing and WGR, which has done well with the Sabres in previous Winter books, slipping, perhaps as a result of the team tanking the season?
Alt 107.7 looks modestly better, and seems to be getting attention from the local print guys who write about bands that few of us will remember in five years, but the station is likeable because it's plays songs that aren't 40 years old. Could it be that Alt107.7 nibbled from its sister Kiss' plate, and Mix nicked Kiss and Star's dessert plate? Mix is sounding pretty good, musically, and the jocks are energetic and youthful-adult. Meaning young but not vapid.
Maybe 107.7 stole a few ears from Jack? Can you imagine a different format on 92.9? It doesn't have to be live, but being live in morning and afternoon drive wouldn't be a bad idea if the format is right and the jocks know how to work it. Sure, bring Alice back. I'm only half kidding. Highly unlikely. Jack has low overhead and even with marginal ratings, delivers better margins than half the stations in Buffalo. Town Square isn't going to add staff.
WBEN retained its strength, at least 12+, probably due to it's listeners' inability to tune their radios to any other frequency, as proven by the station's failure to convert on 107.7. WBEN might have received a bump from the bitter February cold, without which it might have slipped. And what happened to the plan to get WBEN on the market's best translator signal @ 104.7, which at last check, remains Christian Contemporary?
As always, it's pure speculation, but at least it gives this board a pulse, weak as it may be.