Seattle-Tacoma Radio Ratings: October 2015

[Bongwater]

http://ratings.****************/cgi-bin/rol.exe/arb039

Thoughts?

 

[seatownmedia]

KIRO-FM dominates. Yes, Hawks help, but their weekday programming is best in the market. They deserve the high PPM's. Bonneville knows how to win.

 

[Rob Piotrowski]

KIRO-FM dominates. Yes, Hawks help, but their weekday programming is best in the market. They deserve the high PPM's. Bonneville knows how to win.

I almost spit my drink all over my monitor when I read this.

Bonneville's winning only because Sinclair (and Fisher before it) is so inept at programming, promotions and marketing. KIRO handed the news crown to KOMO and they blew it.

Seahawks games do help - I'll concede that - but the station is ripe for the taking.

 

[seatownmedia]

We agree to disagree here. The numbers are there. They can't by argued. Dave Ross and John Curley for the first six hours of the day out do anything KOMO can offer. Ron and Don are obnoxious, agreed, but sometimes obnoxious actually wins. I don't care for Dori, but apparently he can win. And at the end of the day, KIRO's FM signal is a HUGE advantage over KOMO's AM, and south sound FM. Give me some facts on why KOMO is better at keeping your drink in your mouth.

 

[AQH]

We agree to disagree here. The numbers are there. They can't by argued.

From a Radio Discussions perspective, they can and will be argued. After that, I'd say in about about 8 to 10 posts, the thread will evolve to translators and KMCQ.

You're also wrong from a statistical angle. It is likely KIRO-FM benefitted from the Seahawks, but the flaws in PPM methodology, usage and sampling are too great to say numbers cannot be argued.

 

[Bongwater]

From a Radio Discussions perspective, they can and will be argued. After that, I'd say in about about 8 to 10 posts, the thread will evolve to translators and KMCQ.

Tsktsktsktsk.....KMCQ is SOOO passe.

Today, it's KUOW.

 

[Rob Piotrowski]

Give me some facts on why KOMO is better at keeping your drink in your mouth.

I didn't say KOMO was better - they're not. What I did say was KOMO was given a free pass at burying KIRO, and they blew it. Maybe I should have clarified that said free pass came about 6-7 years ago.

Outside of morning drive (which isn't really a news show), obnoxious & banal talk is the leader in Seattle at least in the publicly-released numbers.

Start the translator discussions now.

 

[Kelly A]

I was trying to come up with a definition for what patterns of interest in many of these discussion boards follow. The closest thing I could come up with is the Pareto Principal that applies here. Although one could argue that it would be closer to the 99-1 rule.. Roughly 99% of the discussion comes from 1% of the actual causes.

 

[KXA]

I'll throw my 2 cents in here. I think KOMO would have higher numbers if they would improve their news product, marketed their programming on social media, billboards, TV etc, and had a class C FM signal that covers the whole market. Or maybe Sinclair should sell their radio properties to Hubbard. Hubbard has experience with news (WTOP), and could put KOMO-FM on 98.9 MHz, and put that sorry format that's on there now out of it's misery. I'd like to see newsradio succeed, but AM is dying as we all know, so moving KOMO to a Seattle centric FM signal is key. Thoughts?

 

[xmtrland]

KFNQ moved up to a .3, seems less local was the way to go (or did they finally install a Voltair).
Looks like Sinclair has their Voltairs installed. And you know Voltair issued a firmware update recently.
Do you need to buy a separate Voltair for your translator? A translator with a Voltair, playing Kokomo.
Would Kokomo be a good bumper music option for KOMO or maybe KUOW?
Did I cover it all?

Talk on!

 

[KXA]

KFNQ moved up to a .3, seems less local was the way to go (or did they finally install a Voltair).
Looks like Sinclair has their Voltairs installed. And you know Voltair issued a firmware update recently.
Do you need to buy a separate Voltair for your translator? A translator with a Voltair, playing Kokomo.
Would Kokomo be a good bumper music option for KOMO or maybe KUOW?
Did I cover it all?

Talk on!

Heck, I was tired of kokomo back in '88. KFNQ getting a 0.3 isn't something I'd think I'd brag about, but then again better than a 0.0!

 

[xmtrland]

I find it interesting how the top 5 in keep shuffling like a deck of cards. But it really drills down to the core demo each of those stations is trying to target. You can see those heritage stations protecting their billing numbers. So it's official the above mentioned song is no longer a trending topic.

As mentioned KIRO has done a good job transferring the heritage status of News radio 710 to KIRO-FM on 97.3, while still maintaining respectable billing on 710ESPN. KOMO dropped the ball under Fisher, Sinclair is not a radio company so they had nothing to bring to the table for the radio properties. The Sinclair radio properties are pretty much on their own with no cooperate background in radio. Do you think this makes KOMO, KVI, KPLZ closer run as local stations under a local owner ship, versus if CBS, Entercom or Iheart were to run/own them with their heavy cooperate radio "experience." I have to admit I find it interesting listening to the Sinclair radio properties knowing the control strings are not a matrix of what they are doing in other markets.

 

[Rob Piotrowski]

I have to admit I find it interesting listening to the Sinclair radio properties knowing the control strings are not a matrix of what they are doing in other markets.

True - but the Sinclair radio stations DO have control from corporate who have hired consultants to guide the programming (meaning they're calling the shots with local staff saying "yes sir").

 

[345palm]

We agree to disagree here. The numbers are there. They can't by argued. Dave Ross and John Curley for the first six hours of the day out do anything KOMO can offer. Ron and Don are obnoxious, agreed, but sometimes obnoxious actually wins. I don't care for Dori, but apparently he can win. And at the end of the day, KIRO's FM signal is a HUGE advantage over KOMO's AM, and south sound FM. Give me some facts on why KOMO is better at keeping your drink in your mouth.

KOMO and KIRO-FM are not competitors! KOMO is a 24/7 news station and KIRO-FM is a talk station that runs play-by-play sports simulcasts. They are different formats and go after different demographics.

 

[AQH]

Tsktsktsktsk.....KMCQ is SOOO passe.

Today, it's KUOW.

That's funny.

And accurate.

 

[davideduardo]

I was trying to come up with a definition for what patterns of interest in many of these discussion boards follow. The closest thing I could come up with is the Pareto Principal that applies here. Although one could argue that it would be closer to the 99-1 rule.. Roughly 99% of the discussion comes from 1% of the actual causes.

With a little adjustment of the numbers, Pareto applies to various aspects of radio.

50% of the cume provides over 90% of the AQH listening. The other 50% of a station cume is essentially of no value.

In the case of the forum here, 20% of the stations most discussed get 80% of the actual listening.

In sales, we know that about 20% of the clients provide around 80% of the sales.

 

[Rob Piotrowski]

You can tell it's a full moon...with posts like this:

KOMO and KIRO-FM are not competitors! KOMO is a 24/7 news station and KIRO-FM is a talk station that runs play-by-play sports simulcasts. They are different formats and go after different demographics.

This assertion almost earned another drink spit. Two in one thread.

With a little adjustment of the numbers, Pareto applies to various aspects of radio.

50% of the cume provides over 90% of the AQH listening. The other 50% of a station cume is essentially of no value.

In the case of the forum here, 20% of the stations most discussed get 80% of the actual listening.

In sales, we know that about 20% of the clients provide around 80% of the sales.

I honestly can't tell if David's just joking or is really serious.

 

[bobdavcav]

Well, KOMO actually had a nice bump in this particular period. In other news, KMPS must be doing something right. Has anyone else noticed that KCIS has been showing up lately? I wonder why.

 

[CarAgencyGuy]

My take:
KJR-FM, I wonder if the increased commercial spot load hurt -not so easy to win when you have a ton of ads that need to be run.
KZOK could be same issue- long spot breaks hurt you no matter how you try and work it.
KMPS could be opposite issue- they dumped the talent and clutter so more music and better numbers
KKWF- lost part of their morning talent - couldnt reach terms which always makes me wonder
KOMO- good disasters make for higher ratings
KJR-A. Huskies?
KCMS- new competition in the market cut into them
KVI- rumor has it some new things coming here. nice uptrend due to political season
oh and lord antler you'll be happy to see KUOW took a dive- doubly interesting since all the other news/talk stations are up

 

[bobdavcav]

Oh you're right, I guess we did have two major disasters or at least news events during this period in addition to the Huskies, who are on KOMO now, not KJR.