I liked what the old KBAY (San Jose) 100.3 FM would do. They started playing a Christmas song an hour after Thanksgiving and the weeks leading up to The Christmas Holiday increase the Christmas songs to two an hour then three (well you get it) by Christmas Eve it was continuous Christmas music until the 26th. You wouldn't get burned out on Christmas music this way and it "builds up" the Christmas feeling. To be Blasted for over a month of nothing but Holiday music drives me to switch to another station due to "burn out" listen all you programmers....I know stats show a different story.
By the way anyone remember Alpha-Beta (food stores) festival of Christmas music? they would take out ads in the newspaper and show you what was being played and at which time you could hear your favorite song.